Bad Side of Advertising

1445 Words Mar 27th, 2008 6 Pages
Advertising is an important method of competition, especially in industries that are highly concentrated. Where companies are unable to compete on price, advertising is fundamental to promote the subtle differences between products. Advertising has gone beyond informing people of the benefits of a product and how to obtain it and has moved into the area of market creation, Hiding behind globalization and partial truths, advertising has become morally questionable by promoting gluttony, vanity, materialism, and other unhealthy ways of thinking in order to create artificial product needs in consumers.

Advertising is an excellent form of communication. Advertising delivers a wealth of information to consumers on varying topics including
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Children believe what they are told and may even assume that they are being deprived if they do not have an advertised product. In grocery stores, toys and candy are placed at the eye level of toddlers riding in the seat of the shopping cart. The average child sees more than 40,000 thousand commercials each year, the majority of which promote sugared cereals, candy, fatty foods, and toys ("The Role of Media in Childhood Obesity"). With one in five children in the United States being severely overweight, obesity in children has reached epidemic status. Obese children now suffer from diseases, such as insulin dependent diabetes, that used to only occur in adults (Torgan). Overweight kids tend to become overweight adults, continuing to put them at greater risk for heart disease, high blood pressure and stroke.

The conditioning by marketers in childhood follows into adulthood. As adults, Americans seem to ignore the healthy standards based on science and research and continue to fall prey to advertisements for McDonalds, Wendy's, Burger King, and other fast food establishments. Approximately 39.8 million American adults, approximately 1 in 6, are obese, making America the "fattest nation on earth" (Teresi). Despite the fact that a healthy diet, normalized weight, and moderate activity can delay or prevent heart disease, 22 million adults suffer from heart disease resulting in more than 280,000 deaths each year and the increased

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