Bajaj Allianz Market Analysis

nature of the research approach calls for a means of data collection and analysis of findings

The objectives and scopes of the research are also defined. This chapter also describes the methodology to carry out and accomplish the objectives.

This information is collected through the use of standardized procedures so that every participant is asked the same questions in the same way. It involves asking people for information in some structured format. Depending on what is being analyzed, the participants being surveyed may be representing themselves, their employer, or some organization to which they belong. A survey can be administered in a couple of different ways. In a survey research, the researcher selects a sample of respondents from a population and administers a standardized questionnaire to them.

The method of inquiry that I have taken for this assignment is both primary and secondary research. I conducted a survey that I distributed among some of the school population on survey

In the words of the erstwhile Finance Minister, Morarji Desai: Whereas Life Insurance Corporation will always bear in mind that its primary obligation is to its policy holders whose money it holds in trust, and will never lose sight of the fact that, as a single investor in India, it has to keep before it the investors of the community as a whole. It will, therefore, invest in ventures which further the social advancement of the country. Its funds will, as far as practicable, be invested for the entire good of the country. The following factors are essential for an ideal insurance policy:

In this paper, we will discuss Geico Insurance and how its marketing mix operates in the insurance industry. We will describe the four elements of the marketing mix, more commonly known as the 4P’s. Next, we will describe how each one of the four elements affects the development of Geico’s marketing strategy and tactics. Last, we will describe how each element is implemented in Geico’s marketing strategy.

The question will explain why the research is necessary and place the study in context, by drawing on the work already presented prior to research. When reporting how research is done describing it in detail is necessary to understand. Researchers should be able to describe the research tools used, if there is an existing tool used, by stating the psychometric components while providing references to the original development work. If a new tool was used, it should be included in the entire section describing the steps undertaken to develop and test the tool, including results of psychometric testing. Meanwhile, when reporting survey research there should be details describing how the sample are selected and how data is collected to include; how potential subjects were identified? Who approached the potential subjects? Where were potential subjects approached? How was informed consent obtained? How many participants agreed to participate? How did the participants who agreed to differ from those who did not agree? What were the response

In order to complete the study, research questions were developed with specific variables in order to determine the results

Nowadays, having insurance is a ‘nice thing’ to carry in case of emergency. In the U.S, most people should have at least one type of insurance. As for auto insurance, the law requires drivers to carry insurance when driving. Because of this need, the constant demand for having insurance drives many firms competing in this saturated market. In this analysis, the focus attempts to show GEICO Insurance promotional strategy in communicating its products and services to the market and identifies the effective ways in growing the brand-awareness.

Describe the data collection method you are using and the frequency with which you collect the data for your research project. Include a description of your assessments and your guidelines for analyzing the collected data.

The categories used to organize research were the questioning, data design, data collection, and data analyzing method. These methods all oblige one another to help express and develop the knowledge of this analysis. The question method is used towards the content o f research and whether or not the purpose of the research is clear. The data design and data collection methods assist with the structure and information process of the research. The previous two methods guide the data analysis method which breaks down the exploration of the research for this paper. These established methods serves as a n effective advantage in forming research no matter the case, argument, or

Focus on Core competencies: Bajaj’s core competency was to produce stylist, high powered, faster and high on price bikes such as Pulsar. Soon after the economic downturn Bajaj decided to lay off some of its non-profitable brands. Not only it cut down on losses but also developed the lean infrastructure which helped it capitalised on more profitable

The success of any business very much depends on the business understanding its target market. Likewise, Sun Life’s presence in Malaysia required them to grasp their target market and for this purpose, the Marketing Mix 7 P’s in the context of their business is applied.

This project primarily talks about marketing in its various forms and gives a comparison and analysis of the same. The project also does a comparison and analysis of the marketing techniques used by the Insurance Industry (Birla Sun Life and HDFC Life) and tries to make out the best possible techniques and methods in which these industries may carry out their Marketing Management Operations.

In survey method research, participants answer questions administered through interviews or questionnaires. After participants answer the questions, researchers describe the responses given. In order for the survey to be both reliable and valid it is important that the questions are constructed properly. Questions should be written so they are clear and easy to comprehend.