Bajaj Pulsar Marketing Project

9282 Words Feb 28th, 2013 38 Pages
PROJECT REPORT ON MARKET STUDY AND ANALYSIS ON BAJAJ MOTORS - MODEL PULSAR

- Submitted By

PGCBM 22 - Group 63

Aashish Bansal
Joseph George
Phani Krishna
Tanguturi Venkata Pradeep

Table of Contents
PROJECT REPORT ON MARKET STUDY AND ANALYSIS ON BAJAJ MOTORS - MODEL PULSAR 1
PHOENIX OF THE BAJAJ’S 4
History of Bajaj 4
Bajaj’s Experiment with Motor-Cycles 5
Pulsar’s Saga 6
Conceptualization of Pulsar 6
Men behind the reminisce of Pulsar 6
Birth of Pulsar : Efforts of Research and Development by Bajaj 7
Different Generations of Pulsar 8
Flow Chart of Pulsar’s Evolution: 10
Generations of Pulsar in Pictorial format 11
Marketing Strategies:
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Adding to that the scooter sales was falling at rapid speed.

Motorcycle Boom (Sales in Millions)

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The Bajaj Sunny was launched in 1990; the Kawasaki Bajaj 4S Champion followed a year later. About this time, the Indian government was initiating a program of market liberalization, doing away with the old 'license raj' system, which limited the amount of investment any one company could make in a particular industry.

By 1994, Bajaj also was contemplating high-volume, low-cost car manufacture. Several of Bajaj's rivals were looking at this market as well, which was being rapidly liberalized by the Indian government.

Bajaj Auto produced one million vehicles in the 1994-95 fiscal year. The company was the world's fourth largest manufacturer of two-wheelers, behind Japan's Honda, Suzuki, and Kawasaki. New models included the Bajaj Classic and the Bajaj Super Excel. Bajaj also signed development agreements with two Japanese engineering firms; Kubota and Tokyo R & D.. 'You just can't beat a Bajaj,' stated the company's marketing slogan.

The Kawasaki Bajaj Boxer and the RE diesel Auto rickshaw were introduced in 1997. The next year saw the debut of the Kawasaki Bajaj Caliber, the Spirit, and the Legend, India's first four-stroke scooter. The Caliber sold 100,000 units in its first 12 months. Bajaj was planning to build its third plant at a cost of Rs. 4 billion ($111.6 million) to produce two new models, one to be developed in

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