Bajaj vs Lml

The motorcycle industry is a consolidated industry. The U.S. and international heavyweight motorcycle markets are highly competitive. The major players, such as Yamaha, Suzuki, and Honda, generally have financial and marketing resources that are substantially greater than the non-major players. Competitions in the heavyweight

As a business, Harley-Davidson focused on three major business segments 1) motorcycles and related products; 2) transportation (both recreational and commercial); and 3) defense and other businesses. In order to continue its success as a motorcycle manufacturer, the

The major driving forces in the motorcycle industry‘s external environment includes; growth rate changes in the industry. Two, there is change in the buyers of motor cycles and how they use it. In the recent years motor cycles have been associated with robbery and drug trafficking. Three is the marketing innovation. The motor cycle industry is yet to fully embrace the new internet technology. Four, there has been numerous entry of major firms that have brought imbalanced competition in the industry (Raman, 2004).

Starting 2016-17 on high note, Honda two Wheeler India set the pace of industry in 1st quarter with a stellar 22% gr0wth, compared to 14% growth of domestic industry. Honda performance stood out as it reinforced it’s position as both Highest markets share gainer [gaining over 2% markets share to 27%] & Highest volume gainer of Industry. In automatic scooter segment, Honda markets shares has now reached 57%.

“While the Wright Brothers flew overhead and Model T’s rolled off Henry Ford’s assembly line, the new sport of motorcycle racing began drawing large crowds bent on celebrating a piston-powered future.” (Britannica). From 1901 to around 1903, the first racing motorcycle would be produced by the Hendee Manufacturing Company, being known as the “Indian”. Soon in 1903, Harley Davidson would produce their product of the Indian, being slightly different with a 1.75

Over these 68 years of independence, Indian economy has witnessed a drastic change in the pattern of consumption due to increase in level of income and purchasing power. Post 1991 economic policy reforms, there has been high degree of competition and mass production. There is immense positive change in demand for high end technologically advanced branded goods, stimulated by increased awareness and changing taste and preference spurred by demonstration effect. This would mainly be due to narrow difference in prices of non branded and branded goods. Attractive services and accountability provided by various brands also contribute to this increase in demand for branded goods. Post liberalisation, Indian markets were flooded by foreign goods and there was wide range of choice. Earlier, Indian consumer durable market was dominated by few domestic producers like Godrej, Voltas, Kelvinator etc. The main categories of consumer durables are colour TVs, refrigerators, air conditioners and washing machines. Double income families, rising income level, increasing awareness among consumers are driving growth of this industry and easy financing avenues fueling the market.

Absence in the two and three wheeler tire segments is one of the weaknesses of Apollo as it will affect the company competitiveness. (Market line, 2015) Unfortunately, rivals of the company which included CEAT and MRF are providing tires for customers in two wheeler product segment. (Market line, 2015) An intense development recently has been observed in the Indian two wheeler market. (Market line, 2015) Based on industry forecast, in the year of 2016 and 2017, around 22-23 million units of two wheelers will be sold. (Market line, 2015) Therefore, Apollo should combat this weakness by treating this as an opportunity for company to increase competencies

Honda has continued to embrace the changes that happen around its operations to ensure sustainability and profitability. The current global motorcycle manufacturing sector is full of competition. It, therefore, becomes crucial for every manufacturer to evaluate their strengths and weaknesses and then identify the opportunities to exploit to gain competitive advantage. Honda is Japanese based automobile company; it has numerous subsidiaries in Asia, Europe, and North America. Due to the advancements in technology, Honda will be required to make use of the latest technological trends to stay competitive. The business level strategy at Honda is in line with its enterprise and corporate strategy. The corporation also conducts Research and

But customers still consider high class motorcycle in the market. Even repositioning the product did not change customer point of view about the brand. On the other hand the attributes of a brand and the customers’ help the company to compare those of the competitors and to ascertain market position.

The fight amongst the major players in this industry is not over price, but over capturing the market share. Since, there is no one definitive leader in the motorcycle industry on the global level, the companies tend to steal each other’s business, this makes the industry rivalry cut throat. One of the crucial factors that make this industry extremely attractive is the constant drive for innovation. Since different industry participants have different approach towards the same segment of the industry, there is a very high

Requiring high capital investment to enter the business because of the scale economies in production, research, marketing and service of this industry is high. Brand Identification of Harley Davidson has been strongly established for years. The entrants will face a big barrier to overcome customer loyalty of Harley. Overall it is relatively weak.

Although Harley-Davidson has many opportunities, they still face several significant threats from external forces. For example, within the industry Harley faces threats from the intensity of competition and the threat of substitute products. Harley-Davidson is competing with Asian motorcycle makers such as Yamaha, Suzuki, and Honda. While these makers do not specialize in heavy bikes, they do have the potential to reduce Harley-Davidson’s market share as well as provide substitute products for consumers. Automobiles also pose a threat due to the ever-increasing amount of cars being produced and sold internationally. This has forced Harley-Davidson to spend more money on marketing in foreign markets.

The overall intensity of rivalry in the motorcycle industry is strong, key players in this industry include the Harley Davidson, Winnebago, Polaris, Thor, Artic Cat and Marine Products. These top performers hold a high percentage of

Motorcycles fall into the category called Recreational Vehicle, Motorcycle and Boat Retail Industry. These are companies that retail recreational vehicles, boats, motorcycles, jet skis, and/or related accessories. In Hoover’s classification, based on the North American Industry Classifications System (NAICS) and the older U.S. Standard Industrial Classification (SIC) system, motorcycles fall under a smaller subcategory called Motorcycle, ATV, and Personal Watercraft Dealers Industry. This U.S. industry comprises establishments primarily engaged in retailing new and/or used motorcycles, motor scooters, motorbikes, mopeds, off-road all-terrain vehicles, and personal watercraft, or retailing these

 Bajaj Auto is market leader of Premium or sports motorcycle which included Pulsar and