Baking Soda Case

Question 2: Describe the methods for marketing planning, including business portfolio analysis, the Boston Consulting Group market

Discuss the market factors (level 2). How do the relevant market factors affect the performance of the focal organization?

II. Explore the supply and demand conditions for your firm’s product. a) Evaluate trends in demand over time, and explain their impact on the industry and the firm. You should consider including annual sales figures for the product your firm sells. b) Analyze information and data related to the demand and supply for your firm’s product(s) to support your recommendation for the firm’s actions. Remember to

Discuss how online marketing could provide competitive advantages in the industry you analyzed in question A.

P5) Design a promotional campaign for a given product/ service to meet the needs of a given campaign/creative brief.

Develop a marketing plan for the business that suggests how Helen’s may improve its performance.

D1: Evaluate the effectiveness of the use of techniques used in marketing products in one organisation.

3. Repeat the Question 2 analysis, but now assume that the new marketing program is implemented.

Identify and use at least two appropriate statistical analysis techniques (such as conversion of leads to sales, correlations between variables, measures of central tendency, time series analysis, etc.) to identify market trends and development based on the data that you have collected. Your report should describe why you selected the statistical analysis techniques to identify market trends and developments.

P3-Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans

Bed, Bath and Beyond (BBBY) currently has $400 million more in cash than they need for ongoing growth and operations requirements. While the company is financially sound analysts and investors worry about the company’s capital structure decisions. Investors do not want to see that much cash on the books and worry that the current capital structure is not the most effective for the future. They prefer that BBBY change their capital structure by paying out excess cash and issuing debt. This could allow BBBY to improve their return on equity and raise earnings per share. Given the low interest rates available it seems like the perfect time for BBBY to add debt to its capital structure. Until now they

Evaluate pricing decisions. Example: Describe the effectiveness of the pricing strategy implemented for a specific product in your store. Do you feel that you maximize your opportunity for profitability or would you have done something differently?

Hyman, M. R., & Sierra, J.J. (2010). Marketing research kit for dummies. Wiley Publishing, Inc.

Problem Losing Money: Astor Lodge & Suites, Inc., a 250 property hotel chain, is about to post its fifth consecutive unprofitable fiscal year. Requirements: Prepare Presentation for new President and CEO, Joseph James, describing each VPs 1) his or her initiatives, expenditures, and outcomes for each of the past two fiscal years, and 2) planned initiatives and budgetary needs for fiscal 2006. 3) Show how their staffs prior and planned initiatives and expenditures contributed the company's EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) - the corporate performance metric recently

penetration pricing strategy. All indications are that sales will continue to grow. In response to a