Balance Scorecard of Ford Motors

The company has been functioning well in terms of generating profit and demand so far. However, there will be a 20% increase in demand for the next month of operations as predicted by management, and the production and supply management's problems may come as a problem they can no longer afford.

Although the company did show an increased gross profit of $8,255,000 with $6,358,000 less Net Sales in 2013 versus 2012, that increase is due to the reduction in product Cost of Goods Sold by $14,613,000. Since increases in product price will negatively affect sales, one of management’s primary goals is to keep prices stable. This objective is achieved through implementation of cost cutting programs, investing in more efficient equipment, and automation of more steps in the production process.

The income over the last three years has been fluctuating.. This tells us the company has an initial growth period. Sales also drop between years 7 and 8 and the gross profit margin decreased as well. This may be due to operating expenses. This leads to the prospect of stable future sales. The stakeholders are continuing to back the company and the company does predict sales will remain stable. The modest increase in sales does not show enough to recover without making adjustments to free capital.

Ford has a very strong brand name and offers wide range of cars like automobiles, commercial vehicles, luxury vehicles etc. they also target different set of customers.

About the rate of Ford’s growth we can say it decreases. From 2007 the operating revenue, the gross operating profit and also the EBITDA reduced strongly from year to year. In 2007, its operating revenue was more than 170 million $, whereas just 118 million $ last year. However, the rate of the depreciation and the interest expenses lessened in the recent years, so Ford could realize raising net income. Its free cash flow growth was also negative last year, and 6 companies had passed Ford in this aspect in the industry. Also its revenue and net profit margin are less than the main competitors’ ones in the recent years, by the former GM and Toyota come before the Ford, by the latter also the Toyota, Honda, SORL and Tata.

Ford Motor Company has tough competition with European and Japanese manufacturers, therefore the company did not respond well and suffered

For getting back profitability, there is no innovation and recover of profitability. The market has been fully matured; price continues decreasing and, as a result, industry revenues also continues decreasing even though volume of shipments increases.

In addition to both short and long term solvency, a company’s return on invested capital should be analyzed when determining its financial health. Ford’s

The Ford Motor Company, founded in 1903 by Henry Ford, is synonymous with American innovation and capitalism. With iconic branding and revolutionary

a good employer. Hence the employee retention rate is very low. The purpose of this report is to propose a

In order for Ford to be able to move forward and be successful they have had to make decisions that may have been difficult but also allowed them to become more efficient and more competitive in the automotive industry. We all remember when the economy started a downturn that affected many businesses including the automotive industry. Ford had already begun to make changes to ensure that they would be able to remain successful and it set Ford apart from other automakers.

Ford Motor Company is majorly in the manufacturing business of automotive products and services business. Ford is also into the business of financing. The automotive and financial services are the two main segments of Ford. Their automotive operation includes Forth South America, Ford North America, Ford Asia Pacific Africa, Volvo and Ford Europe. The Ford Financial Services includes Ford Motor Credit Company.

In this section we analyse the political, economical, social, technological, natural and legal environment of Ford Motor Company.

In meeting the needs of shareholders versus those of stakeholders many ethical issues can potentially arise. Many of these challenges involve the corporation's roles, duties, and obligations to various stakeholder groups. For example, should a company provide a premium work environment for its employees who have suffered numerous injuries when the cost of doing so far outweighs the benefits? Should a company pay to replace or recall a defect in a car, or simply pay the legal fees that the defect will undoubtedly cause? In regards to shareholders, management may provide an overly optimistic view of business operations. This could mislead individuals to invest in a company such as GM, when it is on the verge of bankruptcy. First, annual reports are the main culprits of this optimistic approach to business operations. By simply glancing at a copy of Chryslers annual report, a potential investor will be inundated with pictures of overly gregarious and jovial individuals (Business, 2011). These pictures often influence investor's mindsets by seeming cheerful and inviting, which in reality is a trap. The letter to shareholders is another opportunity for management to use their marketing prowess instead of their financial acumen. Again, these letters in some circumstances depict an overly optimistic tone which may not accurately reflect the underlying business characteristics of the company. This is unethical as it guides

Public interest in automobiles is very high, that is glimpsed as a potential market by car manufacturers. Alternative elections for consumers in the purchase of the car more and more can be seen from the side of the brand, price and type (class). The condition shows the high competition in the automotive industry. PT.Hadji Kalla as one of the dealers of Toyota car for Sulawesi region has a experiencing the impact of the high-intensity competition. Based on the market share of the national automotive industry in 2013 until 2015, Toyota has continued to decline, although still remain in first position with a market share of 35.70% in 2013 and then dropped to 33.40% in 2014 and in 2015 decreased return to 32.10%. Toyota Car Sales in Sulawesi within the last three years has decreased both in terms of number of units and the acquisition of market share.