Balance Scorecard of Ford Motors

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1. Standards to Evaluate goals:
I have a lot of critical success factors to evaluate the Ford Motors goals and ensure that it gets accomplished. Some of standards are financial and others are non-financial and some of them are quantitative and others qualitative in nature. I have judged the performance goals with at least these three standards; 2.1 Profitability and Growth:
Profitability is vital to success for Ford Motors. A profitable business pays interest to lenders, tax to authority and dividend to shareholders and bonuses to employees in time. It helps in satisfying all the stakeholders of FM. A profitable FM creates more opportunity for growth and a growing FM will generate further profit to satisfy the stakeholders. So, this
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It is a negative sign. | People/ Innovation/Growth Assets | Employees Retention rate (Previous 3 years)Employee job satisfaction | 65%60% | 77%69% | Employee’s retention ratio is higher by 12% than expected. It is a positive outlook.Employee’s job satisfaction is good by 9%. |

5.2 Recommendation:
The revenue dropped by 5%, it caused by the less customer satisfaction. It speaks that customers are not satisfied with the quality of provided automobiles that was guaranteed. Increase in the quality of automobiles by introducing new technology and provide more comfort to the customer’s will be the ultimate solution. Revenue might also be affected by the poor marketing strategy; this will also investigate and improved. Revenue has increased by 5.7% but profit has balloon up to 208.1% since 2010. This may because of major business process re-engineering. The question may arise that the quality of the product might hurt by reducing the operating and non-operating costs. Further steps should be taken to investigate and cure the quality matter to stabilize the revenue.
CO2 emission litigation may concern to FM, the allowed CO2 emission in the environment is 235 grams per miles. FM is needs to reduce this emission and introduce technology that should be environment friendly.
The gap between the fuel economies should also bridge by introducing the latest technology that is more economically sound. It may also help to increase the customer’s base if FM follows niche
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