Balance Sheet

E12-1 (Classification Issues—Intangibles) Presented below is a list of items that could be included in the intangible assets section of the balance sheet.

In 1916, for example, is inscribed within a circle that shows four small stars and the word Mercedes or the name of the DMG plants Untertürkheim or Berlin-Marienfelde. In November 1921, DMG seeks protection of utility models for nine variants of commercial emblem and enrolls in the patent office one dimensional three-pointed star inscribed in a ring, including the version as mascot of radiator. The Registration as business emblem is in August 1923. This emblem, which has just undergone changes, still presides today vehicles Mercedes-Benz. The star has become a symbol of quality and safety on all roads in the world, while the name "Mercedes-Benz" is a symbol of balance between tradition and innovation, the future of the automobile. Brand history 1890-1899 Having invented the engine and the car in the late 1880s, Gottlieb Daimler and Karl Benz, yet independent of each other, integrate their private developments in individual companies using financial and partners. In October 1883, Karl Benz founded the firm Benz in Mannheim & Co. Rheinische Gasmotoren-Fabrik, while in November 1890 arises in Cannstatt Daimler-MotorenGesellschaft (DMG). 1900-1909 To publicize their products, both look easily recognizable names. That is why companies choose at first by "Benz" and "Daimler". "Benz & Cie." No name changes again. Instead, at the start of the twentieth

The wind pushed on the car, as it went down the motorway in lightning speed. I could barely hear the 370 horsepower engine roar, as the bluster of the wind out matched it. The car rode smoothly even with greater speed and handled perfectly, as forty thousand pounds’ worth of German engineering should be. I then fiddled with the radio to fill my ears with some classical music. The interior of the mighty BMW M2 Coupé included fantastic, adjustable, heated sports seats in luxurious black leather with contrast stitching in polar blue. The steering wheel was also in the luxurious black leather with the embossed M logo in the middle and the circular dials with blue needles added to the sporty nature of the car. The vehicle also included advanced technology with lots of gadgets to play around with to enhance the driving experience, which added to the car's the irresistible

Arnold Communications undertook extensive market research in order to understand the modern VW buyer and their position in the industry. They set about collecting primary data through extensive interviews, visiting 95 of the top VW dealers and drving VX over 50,000 miles

2. Mercedes-Benz is a multinational brand of the German manufacturer Daimler AG, the brand is used for luxury automobiles, buses, coaches, and trucks. Mercedes-Benz is headquartered in Stuttgart, Germany. The name first appeared in 1926 under Daimler-Benz which is widely regarded as the first automobile. Mercedes-Benz is part of the "German Big 3" luxury automakers, along with Audi and BMW, which are the three best selling luxury automakers in the world Mercedes-Benz carries a full range of passenger, light commercial and heavy commercial equipment. Vehicles are manufactured in multiple countries worldwide. S class is basically a luxury sedan manufactured mainly for middle aged both male and female and also for families as it is a automatic

The professional’s feet were facing forward. The position let her body being balanced. It would let her bump the ball perfectly in the air. If her feet were facing at a different direction like before, she might’ve lost her balance since she was standing now.

3. discussion, presentations, interviews with professionals at the Mercedes dealership or the BMW Mini dealership and the competition

Mercedes-Benz operates on the differentiation strategy. Luxury, prestige and technological innovations drive the company 's production from the high quality small cars and e-bikes of the smart brand, to the premium automobiles of the global corporation.

Mercedes is a power that's always on demand ; a unique performance , excellence in rides , comfy design , economical fuel consumption & also safety

The competitive environment faced by Mercedes Benz is one filled with many different car manufactures and car models. Mercedes has several competitors in terms of price and quality on all of their product platforms. Historically, Mercedes biggest competitors have been Lexus, BMW, Audi, and Cadillac. The economic downturn coupled with the restructuring of domestic auto manufactures has shifted Mercedes competition. In recent years there is gaining popularity in domestic vehicles. Rather than just competing with luxury automobiles, Mercedes is now competing with newly designed domestic automobiles, including those manufactured by Jeep and Ford. These vehicles are

The Porsche Automotive Group firm has been considered to be a benchmark of precision within the market for decades. According to Henderson & Reavis (2009), “By 2007, Porsche had become the world’s most financially profitable automaker on an annual per unit basis.” They then go on to mention, “This is especially impressive when considering that Porsche produces over 100,000 vehicles annually.” From Porsche’s inception their focus has been place on the finer points of engineering. Sense the 1930s this firm has been translating their expertise of engineering into the esthetic design of their vehicles. The quality and performance that Porsche has become known for has caused the public and private industries to consider their vehicles to

Mercedes-Benz (MB) is one of the world 's most successful car manufacturers since its establishment in 1886. They used target costing in the design and production of one of its products, the M-Class, which is a new sports utility vehicle model, in response to their first time suffering loss in 1993 because of cost inefficiency and problems with material purchasing and adapting to market changes. MB started developing a range of new products such as the C-Class in 1993, the E-Class in 1995, the new sportster SLK in 1996, and the A-Class and M-Class All Activity Vehicle (AAV).

The market environment for the Mercedes-Benz S-class is very solid. The environments that the car is usually sold at are very classy and clean environments. The people are usually looking for hybrid cars that are environmentally friendly. Which is exactly what the S-class provides? It has also recently won an environmental certificate. It is by far the most luxurious car that is completely environmentally friendly. Over 2.7 million S-classes have been produced. It has a high position in the market as one of the strongest and finest brands available. It also has exceptional service quality. It is extremely fast and extremely reliable, that is an industry landmark. The market is growing

The increasing numbers of sub-model cars can also affect the brand quality through increasing any risk issues once launched to the public. Furthermore, according to (Stephen, 2004) Mercedes customers have high expectations about the high quality promised by the company. In 2003, the company disappointed many customers when they sold over 2000 vehicles with an extra option for a navigation system, which were not ready to be delivered at the right time, also accompanied by other mechanical issues. On the other hand, the company made an announcement about its new high quality hydraulic breaking system, which increased its competitiveness in terms of safety and quality against other competitors in the industry.

However, due to its unique targeting strategy, it has not win compatible brand recognition among the public. Although Audi enter much earlier than BMW and Benz in the luxury car market, its marketing strategy limited increase of public brand recognition even Audi has over 100 years’ history. Besides, although its styles are highly accepted by the targeting customers, there are a growing number of people who can afford luxury cars for family use in China. Lack of vitality is limit of its further market expansion. On the contrary, its major competitor in China, BMW, has launched a series of marketing strategies to promote its high-performance, manoeuvrability, as well as stylish design to attract young people (BMW, 2009) in order to expand its market share. Therefore, although Audi has achieved success in the targeting market, it may consider further development through diversification in product line and advertising campaign.