Balanced Scorecard - Rim Essay

RIM has a wide range of customers and established in many developed countries which can gain its brand image among its competitors. As RIM is responsible for innovation of high technology products, there is an effective R&D in RIM to make RIM stay competitive in smartphones industry. A strong relationship between RIM and its service providers showed one of RIM’s core capabilities.

Due to Canadian innovation and ambition, Canada became the country it is today, just like BlackBerry, which had to think of clever and innovative products to stay ahead of the competition. Research In Motion Limited (RIM), now known as BlackBerry Limited, was co-founded in 1984 by Mike Lazaridis and Douglas Fregin as an electronics and computer science business based in Waterloo. The first RIM devices were the Inter@ctive Pager 900, 800 and 850, these were wireless handheld two-way paging communication devices. Computer company, IBM, bought $10 million worth of Inter@ctive Pager 800s after the success of their previous device, the 900. These devices became very successful, and shaped RIM’s way of thinking and product line. In 1997, RIM goes public on the Toronto Stock Exchange and two years later, they release the first handheld computer under the BlackBerry name, the BlackBerry 850, an email pager.

Block had a very valid point when speaking about the learning curve of the iPhone’s, which allowed the iPhone to be used by nearly everyone. Apple also raised the bar by creating tougher competition for the smartphone market. Before the iPhone, only Blackberry, Palm and Nokia were in the smartphone market. When the iPhone came into the market, though they had a few bumps and software mishaps, the device was unlike anything before it. Since iPhone has come out, Palm no longer exists as a smartphone company, and Nokia and Blackberry are almost no more.

Throughout the years, RIM improved and innovated their design of the BlackBerry line of products. In 2000, BlackBerry was named the Product of the Year by InfoWorld. This occurred around the same time that

Research in Motion (RIM) was founded on March 7, 1984 in Waterloo, Ontario, Canada. While they are known primarily

The purpose of the report is how good BlackBerry run in the radio and television broadcasting and wireless communications equipment manufacturing industry in Canada in terms of revenues, market share, and the corporation’s Strength and weakness. Also, the report will analyze the BlackBerry’s three corresponding competitors’ market share in the hope of predicting the firm’s future performance.

By the summer of 2012, the company that created the legendary BlackBerry, the “crackberry”, the use of which caused loyal users to become addicted now seemed to be on a collision course with oblivion. All signs pointed to Research in Motion, RIM, the company who at the beginning of the new century invented a handheld device that spread like wildfire, either being eviscerated for its parts or sold at fire sale prices.

In 2011, Apple increased their market share from 15.6% to 19% while RIM fell from 16% to 10.4% (Global Mobile Statistics, 2012). There are several different prospering smart phone brands that are negatively impacting RIM’s financial success. Not only are there a large number of competitors, but they are also well known companies such as Sony, Samsung, Google, and Apple to name a few. These are dominant companies in the electronics sector and all of which have large fixed costs so they must operate at economies of scale and produce near capacity. In turn, they have to sell all these products so that competition becomes more aggressive (Clegg pg.62). These companies all have the competitive advantage of offering their consumers another product lines whereas BlackBerry only offers phones and the new PlayBook which hasn’t been overly successful.

By 2004, BlackBerry’s subscribers had jumped from 25,000 to 2 million, worldwide. That number doubled in the next year to come. RIM decided to expand globally and partnered up with telecom operators all over the world. By the year 2006, BlackBerry was very popular in the corporate world, most business men and women were seen with one.

RIM is a Waterloo-based company founded in 1984 by two University of Waterloo engineering students, Mike Lazaridis and Douglas Fregin. Today, Mike Lazaradis and Jim Balsillie, who joined the company in 1992, share the leadership role in the company as co-CEOs.

In 1999, RIM was listed on NASDAQ under the symbol RIMM, but the bigger event was the introduction of RIM 850, the first BlackBerry QWERTY keyboard. (4) The device had a six- or eight-line display and allowed users to send email, messages and had address books, calendars, task lists, a calculator and an alarm function. The device was the first-featured smartphone that connected people to their corporate email and contacts and led the smartphone market for a decade. According to IDC, RIM sold the most smartphones in the United States for the first quarter of 2008. (7) RIM successfully broadened the appeal of the BlackBerry to more than just professionals with new consumer-friendly devices like the BlackBerry Thunder and the BlackBerry Bold. The company was well-positioned to

It had been their unique first all-touchscreen smartphone. It has also been sluggish and buggy. It was unsuccessful. If a business is going to improve their business, they require a great cause to do this. They even need the time and persistence to do it appropriate. It is important to think out of the box and innovate. Doing exactly what other companies do to attract customers is not the correct way to approach.

Blackberry is a brand that was created by Research in Motion’s (RIM) Founder Mike Lazaridis in 1996, providing wireless web enabled devices across multiple networks. RIM is a Canadian based company founded in 1984 that formally worked

As the BlackBerry exploded in popularity, especially among business customers, the company became Canada’s most valuable firm, leading some to dub Waterloo Canada’s Silicon Valley. But while BlackBerry was resting on its laurels atop the corporate mobile market, Apple and Google were laser-focused on the consumer market, which they correctly predicted would drive Smartphone adoption. In January 2012, BlackBerry announced that its co-CEOs Jim Balsillie and Mike Lazaridis would step down and be replaced by Thorsten Heins, a

This is the operating system used in all BlackBerry devices. Despite having been popular in corporate sector, BlackBerry devices are losing market share to Android and iPhone.