Balanced Scorecard of Hul

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Most of us grew up learning about 'the 4Ps' of the marketing mix: product, price, place, promotion. And this model still works when the focus is on product marketing. However most developed economies have moved on, with an ever-increasing focus on service businesses, and therefore service marketing. To better represent the challenges of service marketing, McKinsey developed a new framework for analyzing and improving organizational effectiveness, the 7S model: The 3Ss across the top of the model are described as 'Hard Ss': STRATEGY: The direction and scope of the company over the long term The strategy of HUL has been to introduce new and innovative products at competitive price in the market which gives value for money. This is the…show more content…
HUL has one of the best MIS systems in the country to coordinate day to day activities with its huge distribution network including depots, wholesalers and retailers as well. The company has come up with the new retailing structure of city stores, family and bazaar store that are supported by the Adonis software system The 4Ss across the bottom of the model are less tangible, more cultural in nature, and were termed 'Soft Ss' by McKinsey: SKILLS: The capabilities and competencies that exist within the company. What it does best. HUL excels in the following – · The company has maintained an extensive network of distributors that enables it to reach millions of customers. No other manufacturer in the country has such extensive distribution channel · HUL’s factories ensures uninterrupted supply of FMCG for captive consumption · HUL is distinguished by its global presence and its access to other global brands. SHARED VALUES: The values and beliefs of the company HUL believes in the following values- · Equality of opportunity · Conducting operations ethically · Long term partnership with suppliers/ business associates · Training for new skills development · Promotion on merit · HUL believes in being good corporate citizens STYLE: The leadership approach of top management and the company's overall operating approach. Career development program in HUL takes in to consideration the following activities- · Provides training to the

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