Balanced Scorecard of Hul

Robert S. Kaplan and David P. Norton introduced the balanced scorecard, which supplemented traditional financial measures with criteria that measured performance from the perspectives of customers, internal business processes, and learning and growth. The scorecard enabled companies to track financial results while monitoring progress in building the capabilities they would need for growth.

| * Highest Market share among competitors * Only Firm with a delivery vehicle * Strong hold on B2B market * Highest stock price among competitors * Highest dealer rating among competitors * Very high and consistent return on marketing

Strong branding- They have a strong presence in the European, American and Asian market as an established firm. They have been able to create a unique brand image in the minds of consumers by differentiating themselves from other companies through the ensuring of the best premium quality products.

distribution strategy to penetrate the market and increase their reach to the consumers. Their retail

It is told in the case that HUS is going to begin offering retail products to public as well as delivering regular services (2015). This is a big step for HUS to make a change at least. Actually, there are many more factors that would influence HUS’s operation. For instance, to begin privatization and downsizing are also critical factors to HUS’s operation. These changes are going to decide HUS’s future.

As the company continues to evolve, it still stays true to its attractive qualities that have earned millions of loyal customers around the world. They have a commitment to quality. By only carrying 4000 stocked units in the warehouse, compared to 30,000 at your local super market, it can carefully choose its products. This insightful selection is based on quality, price, brand and features. Therefore, having the ability to offer the ultimate best value to its members.

Marketing our service-oriented business will require establishing a reputation for expertise and excellence along with the implementation of the four P’s including:

worldwide to serve the customers and is famous for the variety of products that it provides in the

The company has more than 1,600 outlets but prides itself in the U.S. footing despite pulling out of the Chinese market. The company also has a strong marketing expertise

In this discussion, the researcher believes the Balanced Scorecard method is a 20th century innovation that can be used to improve hospital performance, strategic planning and implementation initiatives.

HUL was a merger by 3 companies followed by Lever Brothers India Limited, Hindustan Vanaspati Manufacturing Company and United Traders Limited in November 1956. At present it is inherent by Anglo-Dutch Company “Unilever” which holds 67.28% of majority stake.

Easy visibility of the company and recognition of its brand name, due to unparalleled marketing strategies

A balance scorecard is essential for developing a healthy business growing place. It is a vital key for defining the goals and targets of a company as well as the vision, mission and the SWOTT Analysis. A balanced scorecard is, “A set of measures that are directly linked to a company’s strategy: financial performance, customer knowledge, internal business processes, and learning and growth” (Pearce & Robinson, 2013, p. 194). This company will relate the in-building turbines values, mission, vision and SWOTT Analysis with the four perspectives of the scorecard (financial performance, customer knowledge, internal business process, and learning and

For an organization to beat the competition, they need to understand what the consumer wants. Marketing concepts are based upon consideration on what the organization’s customers need and nourishing these needs better than the

The company’s brand recognition is visible globally. It also possesses strong capital resources and has exhibited positive results to its shareholders in the past.