Balancing Culture and Growth at Starbucks Essays

3009 Words Feb 10th, 2013 13 Pages
Balancing Culture and Growth at Starbucks

Howard Schultz and His Effective Way of Harmonizing Culture and Growth Due to His Passion and Commitment to Starbucks

Abstract
Starbucks, which is one of the most well known companies that succeeded in spreading its brand across the globe created its own cozy environment and maximized sales due to its understanding of the organizational culture and its potential growth. The case study explores how Howard Schultz created culture of the organization based on the values of the company and sharing common purposes within the employees of self esteem, self respect, and appreciation. Culture of Starbucks supported its strategy because he maintained a way of life that was based on the goal of
…show more content…
The shared values of Starbucks that have been determined by its employees are fundamental and essential to its culture and growth. According to the Case study, “Balancing Culture and Growth at Starbucks” Schultz insisted that “We’re profitable because of the value system of our company” (parag.7). Some of the most elements that were included in Schultz adaptive culture were valuing multiple shareholders, valuing the developmental potential of employees, valuing outstanding performance, and valuing employees’ participation. All of the above supports adaptation and facilitate the implantation of changes as part of Starbucks fundamental values.
Schultz was able to value multiple shareholders due to paying attention to both the customers and the employees as ultimately Starbucks strive to perform well financially over time. Moreover, his leadership was to motivate his employees through self esteem, appreciation, and self respect as this identifies valuing the development potential of employees. That’s why the employees were working as a family which ultimately led to meeting Schultz expectations. Therefore, he was a theory Y manager that beliefs to support his employees and they would learn more if they carry responsibility and become autonomous. He also believed that creativity is

More about Balancing Culture and Growth at Starbucks Essays