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881 WordsMay 6, 20154 Pages
BUSN3200 MW11 Dr. Marilyn Blau Tamerlan Hajizada SAP Is Counting on Organizational Change to Boost Revenue Growth 1. Which of the forces for change are causing SAP to undertake major organizational change? Explain. There are various forces that are making SAP undertake the organizational changes, however the biggest one is the market change. The core business of SAP is business applications. SAP is threatened by the attack of their competitor-Oracle. According to the data in the text the market share of SAP has fallen dramatically from 15,5% to 14,8% in the year of 2010, when the market share of their competitor Oracle has risen from 9,9% up to 10,7% in the same year. This was one of the main reasons why SAP started worrying about…show more content…
Explain. Usually when the company has to go through any kind of changes it faces resistance from the existing employees, since the fear of the unknown is one of the most common types of the resistance of change. Corporate R&D engineers were worried by the fact that some young students, who were coming to the company and doing something innovative and revolutionary and change the already existing structure and even eliminate the jobs that already exist in the corporate R&D. 5. How might Plattner have used Lewin’s and Kotter’s models of change to increase the probability of achieving positive organizational change? Provide specific recommendations. Lewin’s change model is consisting of three steps: unfreeze, change, refreeze. When Kotter is suggesting an expanded version, which consists of eight steps model, where steps one to four are representing the unfreezing, steps five to seven represent changing and the last eighth step stands for refreezing. If Plattner has involved the corporate R&D and let them take part in creating the change and has created the cross-functional, cross-level groups of people, who were strong enough to lead the change and has tried more in “selling” his idea to the SAP and the corporate engineers, the unfreezing stage would have been better facilitated. Also these actions would have reduced the resistance to change of the employees and also it would have been beneficial for SAP, which would be able to gain much
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