Baldwin Enterprises : Customer Service And Provides Reliability Essay

1.1 Explain how different methods of promoting products and/or services impact on customer service delivery

A company situation analysis can be defined as “matching the company’s strategy to external market circumstances and to internal resources and competitive capabilities.” We believe that our company, Chester Electronic Sensors, is currently in a position to spring ahead in the Electronic Sensor market. The industry in 2011 (round 0) consists of six competitors in very similar positions, holding virtually equal market share. We will use indicators in the industry to help determine our position and build our marketing, production, R&D and financial strategy. The situation analysis, as outlined by Capsim, will help provide us with a picture of the current conditions of the market and how it will develop in the next 8 years (rounds). This

In the marketing section, Andrew being a differentiator would want to concentrate in manufacturing a technologically advanced product with a slightly higher focus in the high-tech niche market. It is also essential for Andrew to have an accurate sales forecast. This is because manufacturing too many sensor units results in extra time and material costs being incurred. On the other hand, manufacturing too few or little sensor units would lead to stock outs and loss sales which can be even more costly. Prepare for the sales forecast by looking at industry demand for the next round, the number of products in the particular segment, comparing with other company’s products based on their accessibility and awareness and whether the products (sensor)

The initial strategy was to maintain a competitive presence in each segment by keeping our prices aligned with the average for each target market, while maintaining costs low. Specifically, it was our goal to become the leader in Traditional and low-end segments of the sensor business by allocating significant resources to R&D, marketing and promotions for these products. Our differentiator would be the result of a high investment in R&D to ensure our products were the best available.

Due to the break-up of the sensor production monopoly, Andrews has decided to take this opportunity to differentiate the company from its competitors by focusing our resources and expertise towards two market segments while still maintaining some presence in the three remaining segments. By focusing on just two categories we ensure that our resources are not spread too thin, while at the same time, ensuring that we are taking advantage of profits in all markets and not wasting the equipment and resources that we have to produce all products. We have chosen to focus most of our research and development, marketing, and production efforts on our High End and Performance segments, the products Adam and Aft respectively. With our primary focus

product/ service bundles to meet customer needs. How can they do this and how can

The team’s unique reasoning behind the choice of strategy that we executed throughout the simulation played a significant role and set the tone toward the effort and attitude that each team member maintained during the process. The strategy of the broad differentiator was the teams choice, because we thought that it would be the most difficult to accomplish, would take the most time, and provide us all with a well rounded learning experience because we would be able to learn how to be successful in both the low and high tech segment with our products instead of just one of the segments. With our previous knowledge about running a business we all were in agreement that if we could sacrifice and work harder to participate in both segments it would lead to some great competitive advantages. As mentioned by Lui, (2013), “the only competitive global business strategies would be based on differentiation by unique specialization in terms of quality, product, service technology, or cost leadership” (p.2824). The great execution of the strategy by our team enabled us to find success and gain different competitive advantages with each of our sensors, in turn accomplishing our goal of meeting the needs and expectations of both the low and high tech segment.

During the course of the simulation, my team’s strategy was to adopt and stick to the Niche Differentiator strategy. To accomplish our mission, we focused on high end, performance and size sensors and hoped to seize a dominant presence in the industry. This approach allowed us to reduce prices in low end and traditional while positioning to better take over High End and Performance industry segments.

     As Burton is a privately owned company, it is not as competitive as other companies are, when compared to public corporations that have financial support from shareholders. Burton reinvests in its company with only its profits, yet with shareholders backing, investment could be higher. Burton expanded by its family by creating four parent companies within two years of each other. The short time committed to, and before starting, each new addition may not have allowed for enough attention to each. (www.hoovers.com, 2004)

The report provides the analysis of the Harrison Company. The company financial conditions reveal that the company profitability has declined in the last three years making the company to face challenges in settling its short-term obligation. For example, Harrison Company has not been able to settle suppliers' payment on time as being stipulated in the contract agreement. The company deteriorating financial conditions has also made the company todecline the costs of marketing campaign in the last three years. With the implementation of various strategies to improve the company financial conditions, the report forecasts that the company will generate sales totaled $295 Million in the next five years compared to the company sales of $48 Million in the last year.

I am writing this memo as a member of the Andrews management team to notify you of the developments made on a preliminary business strategy that we are anticipating to be both successful and exciting. The sensor industry has experienced increasing product demand recently, as well as a universal desire for smaller and faster sensors in both the low and high tech market segments. Through the conduction of an external analysis, we have identified five major competitors within this industry, all sharing a similar control of suppliers and buyers to our company. The main goal of our strategy is to gain an advantage

There are a number of ways a business can gain a competitive edge: excellent service, top of the range products, professional sales techniques and efficient and effective marketing strategies can contribute to the business and make us a market leader. Listening to our customers and acting on feedback can not only keep our loyal customers but encourage new customers. Having a recipe that incorporates all the above is a simple but effective method.

First, I would like to start off by saying again it was a pleasure meeting you on October 8, 2015 and learning more about your role and how you assist Booz Allen Hamilton in recruiting qualified candidates. I previously submitted my resume to you in response to available Humint positions within your agency and would like inquire on my current status. If I am not currently an active candidate for what your agency is seeking, at your convenience could you please advise me on what specialized Humint skills are in demand, so that I may research and obtain those skills in a timely manner to make me a more qualified candidate? I’m very enthusiastic about the possibilities in working with Booz Allen Hamilton and more than happy to attain the necessary

- Qiana warm transfers the call--explaining to the client that she has filled the next team member in on the details of the call.

Butler found some important development opportunities for AD: (1) an increase in penetration rate of AD 's CBU among the affiliates by setting up an efficient IT system for purchasing, (2) external growth opportunities in France by integration of affiliates or acquisitions of independent wholesalers, (3) expansion opportunities in Europe provided by the fragmentation of the industry, (4) low competition on acquisitions because of the lack of players able to afford a dynamic build-up strategy, (5) strong growth potential of industrial supplies segment and (6) potential of development of fleet maintenance and agreements with insurance companies. These opportunities will result in an increase in gross margins through acquisition of independent wholesalers and integration of affiliated wholesalers. Furthermore, a reduction of operation costs can be the result, because of the IT system. With the existence of an efficient IT system, the margins can be improved or the prices can be cut and these effects are even stronger with consolidation / expanding in the European market. Besides these opportunities there is an opportunity for an e-business market. Butler stated this as ‘one edge over the competitors '. Thus by expanding the business (through e-business, acquisitions, integration) and making use of the new technology systems, AD could realize significant margin improvement. These high margin improvements are expected to increase from 32.3% in 1999 to