Balloon Bonanza TV Commercial

In the second video, there is a woman’s birthday party going on in someone’s patio. Her friend brings her cake to the table and as she begins to blow out the candles a car comes crashing into the yard and presumably kills the women. This ad was effective in the shock factor, however I believe it happened to be too extreme and for that reason I do believe it was mildly effective as well.

Visual videos make younger adolescents more involved and concentrated on the film. In campaign videos it more visual to see the direct message that it's trying to set out. An example of a campaign known is the ''pinkie'', the Roads and Traffic Authority's advertisement ''Speeding: No One Thinks Big of You'' featured several young and old women waving their pinkie fingers at young men speeding, suggesting the size of their manhood had driven them to speed. “On the Sydney Morning Herald” it states “The behavioural change campaign, splashed across television, radio, print and billboards from 2007 to 2009, became one of NSW's most successful campaigns.” This ad is the third most shared story in the world, from this most of young drivers in Australia had been encouraged to stick to the speed limit.

The reason for this is that from the advertisement one could sense an appeal to our sense of identity, self-interest and emotions. It added some amount of excitement and humor. A positive image was created from the video about the Papa John’s Pizza and it really made me feel persuaded to buy the pizza.

In addition to all the examples of pathos, they express a lot of ethos in the ad. This is mostly shown through Sarah McLachlan. Not only does McLachlan speech throughout the video in a soothing tone but she is also the one singing “Angels” in the background of the video. They don’t directly say it, but you can tell from the context that Sarah McLachlan is a huge advocate for the BC SPCA company. This is most likely because she is seem sitting on the couch petting a rescued dog and you can hear the sadness and pain in her voice. Sarah McLachlan is a famous person and when people see the commercial and recognize her they will want to help and donate just like she is. Sarah McLachlan is probably a role model to many and a lot of people want to follow in the footsteps of their role model. The people who see this commercial they will trust it because of Sarah McLachlan. The positive to this is that more people will want to donate to BC SPCA.

To start with, in the first couple of scenes of the commercial, an animal is following a person around. In the following scene, two people come face to face and they talk about the animal’s name. Then, there is a flashback scene explaining the name of the animal. Towards the end, the commercial advertises its product with an animal in different ways. At the very end, there is a flashback scene of a human and an animal.

The message conveyed throughout the advertisement is simply representing humanity, our hunt for adventure, our curiosity into the unknown, and our various passions in life. For instance, in the commercial, it depicts people chasing a storm and a scuba diver examining a coral reef. This illustrated that humans naturally have a thrill for adventure and experiencing new things. Additionally, this also depicts people’s curiosity and thirst for exploration. Another example would be the short videos of human passion for athletics and recording the Earth’s beauty. This portrays that

To me, this commercial wasn’t just an advertisement. It was something that moved me. It explained the feelings I have towards athletics and put them into words. It was something I related to because I felt like I was talking to my future child.

This advertisement also uses major topics in today’s society to draw people in. In the first section of the commercial, it uses whale extinction and McCarthy trying to save them. Secondly, it uses deforestation and the efforts to save the trees as another environmental draw-in. In the third slot, it focuses on global warming and the melting ice caps. And lastly, the commercial uses the extinction of rhinos (K. 2017.). This establishes Ethos by showing that the company is aware of the problems in the world today. These environmental issues have been a problem for several years, and there are many people that are concerned for them. By using them to pull people in, they are opening their audience to not only people who like the outdoors, but also to people who want to be heroes.

This video is shaped in rectangular form which is how most videos are shaped. The text at the bottom of the screen is white with a black background. White amplifies cleanliness and has a positive connotation then, the black on the other hand means negative connotation and has a sorrowful feel to it. This commercial gets your attention fastly by showing devastation of homes, schools, and roads. The music playing is a very sad and

It’s deceptive. Children don’t have the cognitive wherewithal to defend against advertising (Kanieski, 2010). Very young children can’t distinguish between a program and a commercial (Tepperman, Albanese, & Curtis, 2014). Until the age of 11 or 12, kids don’t truly understand persuasive intent they don’t understand that every single part of the ad is trying to get them to do something (Moglan, 2014). Furthermore, children have less impulse control and are more vulnerable to

The commercials displays a typical childhood. You see a child learning how to ride a bike through a suburban neighborhood, a child sitting on the bus and is caught off guard when a girl kisses him on the cheek. The mood changes when it gives you the image of many accidents that could have taken place leading to a child's death.

Some of the inspirational clips this commercial exhibits are a double leg amputee boy walking through the aid of mechanical legs, a blind man painting, a man who is overseas in the military watching his baby be born through video chat, a little girl seeing her father who is away, a deaf woman hearing for the first time, and a man who is living with ALS speaking through the use of eye-tracking software. This appeals to human emotion by showing clips that cause the viewer to feel happy for the people in the commercial and to feel inspired by watching all of these people who felt hopeless being able to do or see the things they love most. Watching an adorable little boy that had his legs amputated walk or seeing a deaf woman hear someone talk to her as tears of happiness stream down her face makes a person have those same feelings of joy. Many Americans can also relate to having a family member that is at war overseas. Seeing a little girl yell out in excitement when she is able to see her father on the screen in front of her lets viewers relate to having those same feelings of excitement when they are able to video chat with a loved one who may be overseas.

In this particular music video of the song “Show me,” by Kid Ink, we are introduced with multiple brand-named items that are displayed throughout the music video for absolutely no reason, but to only serve a purpose of advertising each of the products being shown. A person can watch the whole entire video and not pay attention to what the song is actually about, because they are too caught up by the attention of the brand-named items being flashed around at different scenes of the music video. Each of the items being showcased in the music video are made by a specific brand-name that a majority of people are familiar with. From the Cavoda vodka, to the Square electronic hookah, to even the Beats by Dre headphones, all of these items are part

Or consider the “Dear Kitten” ads from Friskies. The internet is obsessed with cat videos. OBSESSED. Recognizing this Friskies created the original “Dear Kitten” spot which appeared as an ad before videos on YouTube. The spot became so popular that an entire series has followed, each more delightful than the last. The winning technique for the ads is in allowing the viewer to become engrossed in the “Dear Kitten” narrative, only spotlighting the product at the end of the

Children soldiers are a tragic occurrence that robs the youth of this world their childhood, and sometimes even their life. I saw an add that is protesting child soldiers, the add was funded and made by the War Child charity. This ad depicts a grenade front and center, but instead of a run of the mill grenade this one is one is made out of balloons. There is also child-like writing at the bottom that says: “It’s easy to convince children that hitting is a game. Help stop the exploitation of children soldiers, text “GUNS25 E2’ to 70070”. The ad has a stark black background that gradually becomes lighter as it gets closer to the balloon grenade, highlighting the grenade. This ad could have been produced as a poster, a magazine ad, or distributed online (how I found it). The surface level purpose of this ad is to protest against children soldiers. With closer inspection the ad draws attention to the childhood some children are being robbed of. The use of clever advertisement tactics, such as the gradient of the background color that draws your eye to the center and the use of childhood icons (balloons), make it a successful and powerful ad. I feel as though this ad is quite powerful in its use of simplicity and allusions to childhood while protesting a tragedy that is happening all over the globe.