1.0 EXECUTIVE SUMMARY2
2.0 COMPANY SUMMARY2 3.0 SERVICES 3
4.0 MARKET ANALYSIS SUMMARY3
4.1 Market Segmentation4 4.2 Target Market Segment Strategy4 4.3 Competition5
5.0 STRATEGY AND IMPLEMENTATION5
5.1 Sales Strategy5
6.0 HUMAN RESOURCE PLAN6
7.0 LOCATION/FACILITY PLAN15
8.0 INVENTORY MANAGEMENT PLAN17
9.0 FINANCIAL PLAN17
9.1 Expansion Start-up Costs18
9.2 Pro Forma Income Statement20
9.3 Pro Forma Balance Sheet21
9.4 Pro Forma Cash Flow22
1.0 EXECUTIVE SUMMARY
The Calgary Bambi Childcare is a full-service child care/development facility that cares for toddlers from age three months to six years. The Bambi Childcare…show more content… Bambi Childcare will continue to develop the children's skills.
This customer group is typically made up of two professional parents. This would explain why the parents 1) have the money for more sophisticated child care, and 2) are ambitious in terms of their children's learning and development. 5.2 Target Market Segment Strategy
Bambi Childcare intends to concentrate on the double income working professional families because they are the segment that can most willingly afford day care, are the ones who need day care because of their work obligations, appreciate the advanced learning and development Bambi Childcare has to offer, and lastly are a growing segment of our society.
With both parents working, this segment needs some sort of provisions for the care of their child. Having both parents as professionals, they are ambitious with the development of their child and are willing to pay to get the best program for their prodigy.
As Canada continues to be a society of people working long hours, there will always be the need for child care. The trend of longer work weeks is increasing and this drives Bambi Childcare’s business. 5.3 Competition
There are many different competitors in the child care space. Bambi Childcare only detail the direct, or reasonably direct competitors, and will not detail the countless of other service providers that offer some sort of child care option. Bambi Childcare