Ban Of Ban On Tobacco

Tobacco companies advertise in magazines, promote their products in convenience stores and market their brands through websites and social networks. Many of these tobacco industries get publicity and attract more young customers when using the newly in media to promote their products. Many of these tobacco companies don’t understand that tobacco advertising is a huge public health issue that increases smoking. Tobacco company advertising and promoting is the start of the use of tobacco among teenagers. Now, these media and magazine advertisements about cigars have caused teenagers to be exposed to cigarette advertising. Not only that but also these teenagers find ads appealing and also increase their desire to smoke. Cigarette companies spent about $8.37 billion on advertising and promotional expenses in the United States in 2011.

Although tobacco advertisements are banned, people still consume it. The ban started in 1971 and since then has become even more strict on the sponsoring and promotion of tobacco brand logos. Now, all tobacco ads used, dissuade users from consuming. Advertisements in general can be obnoxious and tiresome, but they are sometimes necessary for the seller to get their point across. Ads are either trying to get money from the consumer or driving to change a person’s mind positively. The main reasoning for the creation of advertisements is to persuade the viewer or audience through the evocation of ethos, pathos, and logos, to have a change of mind about the product. The ads I chose are both similar, but have different goals towards their audience.

Did you know that according to the Centers for Disease Control and Prevention that about 15% of adults in the U.S. use some variation of tobacco? Tobacco use is the number one cause of preventable disease and death in the United States, causing more than 480,000 deaths every year, which is approximately 1 of every 5 deaths.1 Award-winning youth tobacco prevention campaign launched by the Food and Drug Administration, The Real Cost, in their television advertisement, “Little Lungs in a Great Big World: Birthday”, describes the effect of tobacco on one's lungs through the use of satire, animation, and facts. The Real Cost’s purpose is to prevent youth from trying tobacco and to reduce tobacco use among youth already experimenting with tobacco. They use a satirical tone in order to start a conversation among youth about tobacco use and to capture their audience's attention to educate American youth on the health consequences of using tobacco.

Tobacco has existed for long as we have known about history, but due to the negative effects of it to the broader community Tobacco has sparked greater controversy across the globe. Many people argue that it is the government’s responsibility to protect the individual but on the contrary some disagree and believe it’s up to the individual. This essay will elaborate above mentioned aspects and lead to a logical conclusion.

The Government of India has created an anti-tobacco plan to tackle the growing issues of tobacco, health concerns, and rising death toll. Their first goal was to eliminate advertising as this was perceived to encourage the youth to take up the dangerous habit. This ban posed ethical and commercial challenges for both sides of the argument. The government has the power to pass laws to help prevent people from smoking and protect its people. They found the ethical decision was to use this power by creating and

Mickey Mouse and Joe Camel had something very much in common in the early 90’s, and it was not that they were both cartoon characters. What they did have in common is that each was just as recognizable as the other among preschool aged children. RJ Reynolds used Old Joe Camel to market their Camel brand cigarettes from 1987 to 1997. While these Tobacco companies claim they were targeting adults with their Joe Camel advertisements, the marketing was much more successful with children than the intended adult audience. Although RJ Reynolds was sued, and forced to stop the use of the cartoon character, not much else has changed. According to the article “Tobacco Marketing Influence Youth Smoking”, the Tobacco Industry’s current marketing strategy has failed to shield today’s youth from its influence. Therefore, the Tobacco Industry’s marketing and advertising are currently conditioning children to start smoking at an early age, and continue into adulthood.

The Tobacco Products Control Act of 1989 sought to impose restrictions on the promotion of tobacco products. These restrictions concerned limitations in three commercial categories: advertisement, promotion, and labelling. Under the Act, tobacco products cannot be advertised, and products must be labeled with viable health warnings and a list of toxins. The packaging must be minimal, as to not be ostentatious to persuade Canadians from buying. Furthermore, the Act would prohibit the distribution of free samples. Appellants RJR-Macdonald Inc. dissented, stating the Act was a direct infringement upon the Charter’s s.2 freedom of expression clause, and appellant Imperial Tobacco Ltd. further dissented.

Recently, the company I work for had to renew its insurance policy. To our surprise, our premiums increased by 60%. And, when we began shopping around, we learned no other company would give us any better of a deal. Doing some research on the matter, I discovered our company wasn 't alone in this. Most other companies were also experiencing a drastic increase in their premiums. And, some were even dropping their insurance just so their employees could take the state sponsored insurance instead. At the pace this trend is continuing, most Americans will find themselves without adequate medical insurance and, since they probably won 't be able to pay the bills out of pocket, our health care industry will suffer. After much thought and study, I 've concluded the best solution to the problem is banning tobacco use in the United States. I 'm not just talking about banning smoking in public. I am referring to making it illegal to sell tobacco products in this country and treating those who sell cigarettes as criminals. I know this isn 't going to be popular among the estimated 26% of Americans who currently smoke cigarettes. But, that doesn 't mean it isn 't the right decision. Let 's look at the facts. According to the Center for Disease Control and Prevention, Americans spend roughly $75.5 billion in health care costs directly related to people who smoke. That is in addition to nearly $100 billion in lost productivity due to smoking related illnesses and deaths. In 1997,

A major issue today in tobacco advertisement is the controversy over ads targeting children and teenagers. The two companies under the most fire for their advertisements are Marlboro and Camel. Marlboro uses a fictional “Marlboro Man,” while Camel uses a high rolling and sophisticated cartoon character, Joe Camel. Camel has been attacked by several Tobacco-free organizations as a major influence on children. Dr. Lonnia Bristow of the American Medical Association remarks, “To children, cartoon characters mean that the product is harmless, but cigarettes are not harmless. They have to know that their ads are influencing children under ten to begin smoking, but choose not to stop creating them” (Thomas). Researchers have conducted studies that show six year olds recognize Joe Camel as well as they recognize Mickey Mouse. Every industry denies that their advertising goal targets people under twenty-one, and they claim their goal is to simply promote brand switching and brand loyalty (Breo). Jeff Pearlman sums up the attitude of the tobacco and advertising industries by saying, “Is the use of a cartoon character in an ad proof that you are ‘targeting children‘? If so, what about the Pink Panther selling insulation or Snoopy promoting insurance?” (Bill Clinton...).

Tobacco remains legal and the treasury is said to make around 10 billion each year from taxing it. Coincidentally many states still have smoker-friendly bars. The smoking ban is said to be bad for business as well. Despite more efforts to prove otherwise, pubs and clubs are dying, in part, because of the business lost as smokers find somewhere else to drink they can smoke in peace. Where and how smokers think will always be beyond my understanding. They believe that the smoking ban is technologically backwards. It is not difficult, with decent modern air filtration technology, to make smoke virtually unnoticeable and certainly harmless. The smoking ban does not stop people from smoking. Even if it were appropriate to

Cigarette advertising has changed throughout history from how it has been advertised, what is being advertised, and who the intended audience is. In the 60’s seeing a cigarette advertisement in the Sunday paper would just be like any other advertisement, but recent generations would be appalled to see such a gruesome product being publicized. The annual deaths from smoking cigarettes are increasing each year and doctors and scientist are teaming together to try and help prevent more. Realizing that advertising may be playing a role the controversy over cigarette advertising has lead to the censoring of harmful products in other public advertising which still has a lasting effect today.

Today in American society the social normality of smoking cigarettes is in a rapid decline. It seems with each passing year there are increasing numbers of legislation restricting where people can place advertisement and where smoking is even permitted. Smoking cigarettes for many years was a focal point in American culture projecting the image of this prosperous social status obtainable for everyone. R.J. Reynolds Tobacco Company, the creators of the “Newport Pleasure!” Advertisement heavily takes this progressive movement into consideration when creating the illusion that smoking is socially accepted. The R.J Reynolds Tobacco Company’s advertising campaign connects the use of logos and pathos extremely and effectively displaying their message. In order to recreate the social normality of smoking advertisers select a wide range of healthy-socially-active youth, place a campaign slogan that their consumers are unable to miss, and heavily doctor the focal elements of this advertisement.

Cigarettes are the leading cause of death in canada, and the most preventable. The topic of the ban of cigarettes has a deep history to consider, and there will always be both supporters and critics who continue to debate this topic.

Those against the ad ban point out that the tax revenue generated by the tobacco industry add to the government coffers. They further argue that in India, the government contributes so little to its health and welfare systems that the benefits of tobacco’s monetary contribution to the economy trump the cost of healthcare. They further argue that the cost illnesses caused by tobacco usage are offset by those who die early from tobacco related illness. Premature deaths save the cost of government benefits and pensions. (2010. “Ban on Tobacco Ads by the Government of

Tobacco advertising refers to promotion display of tobacco products in media such as; radio, television, print, billboards and at retail stores. The ban on tobacco advertising by the Indian Government has many effects on the people as well as their ethics and freedom of choice. This paper will provide a summary argument in favour of the ban as well as opposing the ban. And to conclude with my opinions on what the government should do with tobacco advertising.