Ban On Tobacco Advertisements By The Government Of India Essay

This paper will examine the history of the tobacco industry and its advertising campaigns from the 1920s to the present. Some of the issues discussed in this paper will include: What forms of mass communication has tobacco companies used to persuade the public, how changes in technology have influenced the way tobacco companies communicate with target audiences, and how the United States government restrictions affect the current efforts of tobacco companies advertising strategies. Other topics that this paper will expound upon are, the ethics of the tobacco industry’s advertising approaches, how tobacco companies responded to health warnings from the government, and what

Although tobacco advertisements are banned, people still consume it. The ban started in 1971 and since then has become even more strict on the sponsoring and promotion of tobacco brand logos. Now, all tobacco ads used, dissuade users from consuming. Advertisements in general can be obnoxious and tiresome, but they are sometimes necessary for the seller to get their point across. Ads are either trying to get money from the consumer or driving to change a person’s mind positively. The main reasoning for the creation of advertisements is to persuade the viewer or audience through the evocation of ethos, pathos, and logos, to have a change of mind about the product. The ads I chose are both similar, but have different goals towards their audience.

The Government of India has created an anti-tobacco plan to tackle the growing issues of tobacco, health concerns, and rising death toll. Their first goal was to eliminate advertising as this was perceived to encourage the youth to take up the dangerous habit. This ban posed ethical and commercial challenges for both sides of the argument. The government has the power to pass laws to help prevent people from smoking and protect its people. They found the ethical decision was to use this power by creating and

     Should tobacco advertising be restricted? This is a very controversial issue. There is the idea that young children that smoke started smoking because of advertisements, but there is also the idea that children start smoking for other reasons. Many big, well-known tobacco companies like RJ Reynolds are being sued for their advertisements. On Monday April 20th, 1998 the jury heard a testimony from Lynn Beasly, the marketing vice president of the RJ Reynolds Tobacco Company. The courts believed that the advertisement was directed towards children under the age of 18, due to a document from the RJ Reynolds Board of Directors showing that they set a goal to increase the company's market share among 14

In addition, I felt astonished by who the companies were targeting. Particularly, my astonishment arose when I read that one of the target groups for advertisement were doctors themselves. In detail, Part Four of The Emperor of All Maladies by Siddhartha Mukherjee stating that including doctors engendered reassurance to other consumers that smoking cigarettes are safe (251). Surely, after reading that information, I felt astonished and cringed due to knowing how tobacco causes cancer and with my impression of doctors being health fanatics, I found myself in a state of shock. Nonetheless, I had wondered where the strategy of targeting audience came from and I ought to acknowledge that targeting audience is a brilliant idea, however, I felt that tobacco companies being the target is truly the devil in its

Marketing options for big tobacco companies fizzled after the original Surgeon General report was published which prohibited the mass advertisement of tobacco in America. The push for smoking cessation for all in the United States has become big business. Long gone are the days of tobacco ads showing young adults enjoying themselves on beaches and at parties smoking cigarettes. Now, electronic cigarettes (E- cigs), nicotine patches and gums, and pharmaceutical cessation aids are being marketed. Tobacco companies continue to fight for the freedom to market and enlist consumers, sighting that smoking is voluntary, and the choice should be made by the consumer not the government.

Tobacco ads have been barred from television for over twenty years. Young children don’t need the influence to smoke or dip, considering they’ll have enough peer pressure to do so later in life. By essentially censoring television ads, the government decreases the advertising power of tobacco companies. However, there are simply some things that should not be censored. When censored, any sort of art loses its meaning. When the government tries to censor art, such as music, paintings, digital art, movies, or TV shows, people can no longer truly express their feelings or convey the message they were attempting to portray.

The extent to which tobacco advertising contributes to the increase in smoking habits has been debated and still is being debated. The focus is heavily on the degree to which the advertising affects adolescents. Previous research which is explored above, suggests significant relationships between smoking behavior among youth and these advertisements. Tobacco companies on the other hand, have tried to prove their ads are not directed towards our youth. Specifically, the R.J. Reynolds tobacco company has run full page ads in national magazines advising youth to not smoke. They have asserted

The prohibition of tobacco has been trending in foreign nations such as Finland, Norway and France. To conduct similar constraints is the intention of the government of India. Endangerment and possible victims of hazards are the concerns of those who are in favor of banning tobacco as well as other precarious commodities such as handguns and narcotics in India. Millions of deaths around the world have been the aftereffect of tobacco and cigarette smoking since the 90’s. Predictions of an increase of death toll would occur in the latter years to come. Utilization of tobacco among the youth is the product of propagandas’ enticements. Consequently, an increase in medical expenses such as hospital bills and health care expenditures would become the repercussion of such consumption. Additionally, even supposing that the occupation of 26 million people is the liability of tobacco industries, a boycott of tobacco and job turnovers would not create an adverse impact on the economy of India. Investments in other stocks would enhance the Indian economy. Finally, a decline of tobacco consumption would become fruitful if there is a proper implementation of banning tobacco endorsements.

The following statistics gave a solid argument as to why the government of India was on track in banning tobacco advertisement. In 1981, the Supreme Court (of Appeal) in Belgium gave its ruling that a ban on tobacco advertising was not unconstitutional. In 1991 the French Constitutional Council declared that the French ban on advertising tobacco products was not unconstitutional as it was based on the need to protect public health and did not curtail the freedom of trade.

Tobacco advertisements have been a sensitive subject in America especially among parents who do not want their children to become smokers. I know from personal experience that tobacco is extremely toxic and can do major bodily harm. My grandfather was a chain smoker for over twenty years. He started smoking in his late teens and he died from lung problems that were caused by his addiction to cigarette smoking. My father is also a chain smoker and he started smoking when he was sixteen. He is starting to experience the same problems that my grandfather had due to his chain smoking. This history of smokers in my family has struck a cord in me. It has caused me to look further at the history of tobacco advertisements aimed to people

There are easily many reasons to support the banning of advertisement of tobacco products. The obvious reasons can be the smell, the public health risk, and simple things like fire hazards. Underlying the obvious there are numerous other reasons to support the need to ban tobacco with far more complex arguments and concerns like the targeting of children and impacts on the medical system of a nation. As a matter of ethical considerations, the purpose of a government is usually the protection or greater good of a nation and its people. This makes a direct point that a government has responsibility to protect its people and smoking kills undoubtedly

Those against the ad ban point out that the tax revenue generated by the tobacco industry add to the government coffers. They further argue that in India, the government contributes so little to its health and welfare systems that the benefits of tobacco’s monetary contribution to the economy trump the cost of healthcare. They further argue that the cost illnesses caused by tobacco usage are offset by those who die early from tobacco related illness. Premature deaths save the cost of government benefits and pensions. (2010. “Ban on Tobacco Ads by the Government of

ITC has a quite favorable impact of political factors in the FMCG and Hotel business. Indian budget of tax regulation for the tobacco is 55%, which makes the company to spend the most the profit in the excuse duty. Advertising in the mass media is not allowed where as it can be done in the point of sale with a certain restrictions. Government of India also imposes the packing and labeling on the tobacco products like health-warning labels is to be pictorial and text for safety of the consumers. The cigarettes company operates in India with intolerable political factors, ruling party often changes the regulations keeping in mind about the safety of people but affects the companies like ITC business majorly. Which is also shown with potential customers are reducing day by day because of the price, results in lower sales. Apart from the government’s pressure, NGO’s in India are against the tobacco consumption and which in turn makes the selling of tobacco to consumers becomes tougher for the company. Though all the huge pressure company still able to make 65% of sales in the country and almost it’s the monopoly brand for the people for the consumption of

Tobacco advertising refers to promotion display of tobacco products in media such as; radio, television, print, billboards and at retail stores. The ban on tobacco advertising by the Indian Government has many effects on the people as well as their ethics and freedom of choice. This paper will provide a summary argument in favour of the ban as well as opposing the ban. And to conclude with my opinions on what the government should do with tobacco advertising.