Banana Boat Ads

The commercial then continues with rapidly shifting scenes that show Mustafa in romantic fantasy--‐like settings designed to appeal to women. He is shirtless on a sailboat at sunset, then holding tickets to “that thing you love”. The tickets then turn into diamonds, and finally then ad ends with Mustafa sitting shirtless on a white stallion on a tropical beach.

When looking at this advertisement there is nothing sexy about it, but you do get a sense of cleanliness, and pureness. The advertisement is a headshot of Zendaya with

Adverts have been around for hundreds of years, and have since developed hugely as technology has enabled us to advance even more. Adverts have developed from illustration with text in the early 1700’s to large high definition photograph/illustration on billboard or TV advertisements with high definition. (Adage, website, 1999) Advertising in the 21st century doesn’t just stop at billboards and TV advertisements. We have now gone onto using every space available to us to advertise, we are surrounded by adverts, or even advertisements surrounds us. Its endless, everywhere we go, we see adverts posted on a wall or on websites that we visit.

Advertising drives today’s modern world. Mostly every company advertises their products, whether it’s for food, clothing, housewares, you name it. An ad can make a consumer feel like they not only want a product, but need a product. The product can become so enticing to the consumer when the ad describes its many features, or its great qualities, that consumers will proceed to buy the product. This is how an ad works; the advertising agency wants you to buy the company’s product.

Advertisements are made by companies to promote their products. These advertisements are made to attract customers, and help their business grow. There are different techniques and ways that the companies present their product. One of the advertisements that stood out to me is for the Extra Gum - Story of Sarah and Juan.

Every advertiser’s goal is to grab your attention and hold it long enough to convince you that their product is worth your time. With the proper use of certain elements that appeal to the senses, this act is possible. The three important components in an ad are text, color, and image. An ad for Gatorade Prime Energy Chews featuring Usain Bolt utilizes these elements to convey a message that will persuade a consumer in Gatorade’s target audience to buy the product. By using bright, contrasting colors, a dynamic image, and large, concise text, the ad convinces the potential consumer that “If you eat our energy chews, you will get the burst of energy that you need to win, just like Usain Bolt.”

Everywhere a person looks, they will see some type of advertisement. Fliers, posters, billboards, commercials, and magazines, humans are constantly bombarded with ads of all types each and every day. Every advertisement aims to inform the consumers about the existence of a specific product or service. Advertisers use two ways to inform consumers of their products or services, and they are a cognitive approach or an emotional approach. What approach they take is completely up to the company, but what all advertisements seek to do is carry out and communicate a certain message to society. This message is associated with the marketing objective of the sponsor, and most of the time that objective is to affect the consumers purchasing decision.

An advertisement can be a lot like a persuasive essay. A promoter wants their audience to buy their product much like a essay writer wants their audience to buy into their thesis. Just like an essay an advertisement has a criteria in which it must fulfill in order to achieve its goal. Certain things the creators do will either help entice the audience , or will deter the audience from ever looking at the ad again. The general public will see thousands of ads in a single day, but only a handful of them will ever standout and be memorable.

When flipping through the magazine this ad is located in the first thing I noticed was the cliff view overlooking the water. The way it captured my attention was what the marketers meant for it to do. The beautiful scene was a good way for them to get people's attention because of lots of people because it is it a way mesmerizing. In the advertisement is a scenic picture of a cliff overlooking the dark blue water. Along the cliff is a winding road where a person,

There are great advertisements that influence many magazine readers around the world. In the November 2011 published magazine of “Yum for Kids”, Crest placed an advertisement for their product, Kid’s Crest (Toothpaste), which was created to appeal to kids and parents. That ad’s effectiveness relies on irony, simplicity, and specific language choice to appeal to the kids and parents as well as build the brand’s credibility and the consumer’s trust in the product.

Finally, with this advertisement there is a phrase that is being used at the bottom of the picture. “Become one of the most best smelling places on earth” is the phrase that is used in this advertisement. This phrase is false because when the viewer uses this body wash and shampoo it’s more likely to not smell of the “best smelling place on earth”. Body wash and shampoo are one of the most important things that they need to use in the shower. The text in this advertisement is very ironic to the viewer because he has a fake beach on his body. This unsuccessful text helps the viewer know that Old Spice is trying to tell us that it's a new scent and that it smells of beaches. Words have to be set really clear for advertisement to make sense

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.

Advertising is a very important tool in order to make sure a product will be sold and to make sure a company is earning money. It is also one of the most important tools in order to get customers to buy a product or want a service.

Advertisements are used to draw you in and convince you to buy products you don’t need. Advertisers use fictional characters like hamsters and cartoons to entertain and entice consumers. Advertisers use advertisements to entice consumers to buy their products by appealing to their emotions.

The two tree-covered banks of the river converge in the distance far beyond the dingy as if to immortalize the moment. This moment, as the reader discovers, is one which should be anything but immortalized. Hidden up in the clouds is a well-camouflaged light yellow box reading "HELP ME UNDERSTAND WHY SOME KIDS YOUR AGE SMOKE CIGARETTES". As the eye continues to wander down towards the darkened water between the dingy and the camera, one arrives at some text at the bottom of the page just beyond the edge of the picture. At the right is another yellow box similar to the one up in the clouds. This one contains the text, "TALK TO YOUR KIDS ABOUT NOT SMOKING. THEY'LL LISTEN.". On the left are two small paragraphs in plain font, containing the quote "How to start the conversation [about smoking] is up to you". The attention of the reader returns to the image, and once again sees nothing but a bleak emotionless picture. Just to make sure the advertisement does not attract any potential vacationers, the river is dotted with algae, and there is not a single artificial structure in sight. In comparison to the dozens of other ads found in magazines such as this one, nearly any reader would simply pass over it without a second thought. For those who *do* play closer attention, however, Philip Morris has carefully chosen visual queues to quickly send them on to the next page.