Banana Boat Swot

5401 WordsMar 17, 201322 Pages
Contents I. Company Overview 3 Product Overview 4 - 11 * General Protection Product 4 - 5 * Sport Protection Product 6 – 7 * Kids and Babies Product 8 – 9 * After sun Protection Product 10 * Mineral Protection Product 11 II. Segmentation, Targeting, and Positioning Strategies 12 - 13 * Segmentation and Targeting Strategies 12 * Positioning Strategies 13 III. Marketing Mix (4Ps) 14 IV. Product and branding strategies 15 - 19 * Product Assortment 16 * Branding strategy & Identify type 18 * Strategy for naming brands 18 * Branding Strategies for new product 19 V. Pricing Strategy 20 - 21 *…show more content…
The convenient spray ensures you are covered from all angles. Just one pump provides continuous spray from any angle – even upside down – so you can even apply it whilst on the move! * Fast even coverage * Non-greasy * 4 hours water resistant * Rub-free * Provides broad spectrum UVA and UVB protection * Available in 175g spray can | Faces Oil-Free SPF 30+Protect your face from the harmful effects of the sun with Banana Boat® Faces Oil-Free SPF 30+ sunscreen. This water resistant light sunscreen lotion can be used daily to protect the face and neck from sun damage and can aid in the prevention of premature aging to keep skin looking youthful. * Light daily sunscreen lotion * New improved oil-free formula that glides easily onto the skin * Provides broad spectrum UVA and UVB protection * Protection from premature skin ageing and sun damage * Great under makeup * 4 hours water resistant * Non-greasy * Fragrance free * Available in 100g tube | | | Sport Protection Dry Touch Sport SPF

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