Introduction The Bandon Group is a family owned distributor of copiers, electronic printers, faxes and other office equipment who provides high quality equipment and superior customer service at cost effective prices. Their continued success, beginning in 1972, led them to expand into information systems consulting, document outsourcing, and document management services, by 1994. After experiencing exponential growth due to their good reputation, they found that they had outgrown their current information systems. Customers began to request web enabled services, such as online meter readings and e-business solutions. There were also difficulties with the sales prospecting database, as it was not integrated with the operations …show more content…
One of the suggestions was to expand into IT consulting and services. This is one way to increase in revenue from services, increase IT market share, decrease in response time to service calls, and create a number of new accounts. However, this would require implementation of an additional approach to marketing, increased technical expertise of employees, extensive product knowledge management throughout the organization, and service upgrade forecasting. The IT solution would be to track service call history, allow sharing of service and product information among divisions, provide an accounting and billing systems for IT consulting services, and integrate the three databases that are currently servicing business needs, which are D&B, Pivotal, and iMarket. The second share goal was to improve the relationships with customers and suppliers. This would allow for better use of current customer service information, as well as, create an opportunity to acquire new customers. In order to more effectively track customer information, the company must focus on larger accounts, have the ability to examine trends throughout accounts to determine which packages better suits each client, improve billing accuracy, and offer current customers addition value through new products. Sales processing and acquiring new accounts can be improved by examining purchasing trends,
Goals in the company are to find the right product for the customer’s particular needs and build a relationship with the customers
• Develop information systems-related activities to maximize the business value within and outside the organization.
Gather information about its potential and current customers, this helps to understand the customer, improve their services and make more informed decisions hence reducing risk.
Increased and competent product knowledge will ensure financial and customer focus targets are met. A dedicated attitude is
The recommendations that I would give is to expand the changes that the company has put into place. I would continue to try to come up with applications that streamline the process for all involved. The ideal outcome would be doing double the service calls that an employee can do in a day, and produce twice the amount of leads for sales reps.
This measure involves more than simply collating a list of customers' names and contact details. A company must understand their customers to tailor the contact, buying preferences and
4. What new internal IT capabilities will have to be developed in order to create an IT department to support AgCredit’s future business architecture?
The IT department could outsource some activities to reduce some of the workload. They could also centralize some IT decisions to better align IT with the business strategies and provide more support to the affiliates.
• Meet regularly with other departments’ heads- Sales- HR-Accounting-Marketing-Customer Service-Institutional trading-R&A-Client Services to communicate IT strategies and projects. Gather feedback from other departments regarding current needs. Be sure that all departments are aware of an IT strategy and that all future projects and initiatives must fall within this strategy.
*Integrate all areas of sales support and get rid of the industry centered structure of proposal support. BPS has relied on the unique industry-centric organization of their sales support and salespeople for competitive advantage. Customer surveys to gauge how much they actually value the industry niche approach could be useful in determining what effect any
• Relationship buyers – large companies with potential of repeat business, had a team of outside and inside sales rep to manage the relationship, having access to online info, about the customers entire purchase history.
This paper will discuss the processes and pitfalls faced by Information Technology managers in today’s world of business. Today’s IT managers need not only be savvy about existing equipment and upcoming technology; but must also understand the budget issues they face and how to properly address them. The IT manager is asked to look into a crystal ball and predict what products will be beneficial and which requirements can be cut from the budget. They must be able to differentiate between the new shiny fad and products that will be a true asset to the company’s visions and goals. An IT budget can no longer be a static number on the company’s finance sheet; it must be a clear vision of the department’s future spending while falling in line with the goals and expectations of the company.
2. Then we need to understand the customers with whom we have been successful and why.
Approach A detailed analysis was carried out to consider how the organisation has adopted a customer-oriented approach as their key strategy for improved business. This includes factors like increased loyalty of the customers,