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Essay about Bandon Group Part 1

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Introduction The Bandon Group is a family owned distributor of copiers, electronic printers, faxes and other office equipment who provides high quality equipment and superior customer service at cost effective prices. Their continued success, beginning in 1972, led them to expand into information systems consulting, document outsourcing, and document management services, by 1994. After experiencing exponential growth due to their good reputation, they found that they had outgrown their current information systems. Customers began to request web enabled services, such as online meter readings and e-business solutions. There were also difficulties with the sales prospecting database, as it was not integrated with the operations …show more content…

One of the suggestions was to expand into IT consulting and services. This is one way to increase in revenue from services, increase IT market share, decrease in response time to service calls, and create a number of new accounts. However, this would require implementation of an additional approach to marketing, increased technical expertise of employees, extensive product knowledge management throughout the organization, and service upgrade forecasting. The IT solution would be to track service call history, allow sharing of service and product information among divisions, provide an accounting and billing systems for IT consulting services, and integrate the three databases that are currently servicing business needs, which are D&B, Pivotal, and iMarket. The second share goal was to improve the relationships with customers and suppliers. This would allow for better use of current customer service information, as well as, create an opportunity to acquire new customers. In order to more effectively track customer information, the company must focus on larger accounts, have the ability to examine trends throughout accounts to determine which packages better suits each client, improve billing accuracy, and offer current customers addition value through new products. Sales processing and acquiring new accounts can be improved by examining purchasing trends,

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