Bangkok's Effot to Build a Positive Image of the Nation's Culture

Just like modern day tourists, the tourism industry has been on a steady, fast paced journey due to technological evolution. With the affordability and easy accessibility, traveling potential has greatly increased. Sometimes, it is the destination that matters along with the people you go on the voyage with. This paper will analyze Isla Holbox as a cultural destination.

Travel & Tourism is a vast industry, which is known to provide numerous facilities, to people all around the world. Travel & Tourism is quite imperative, for many economies to survive, since, some of their source of income is dependent on travel and tourism.

Tourism is perceived as one of the leading industries in the world. “The World Travel and Tourism Council (2001) indicated that tourism creates more than ten percent of the global economic output and 1 in 10 jobs worldwide.”

In Thailand, there are so many different kinds of tourisms such as ecotourism, marine ecotourism, and geotourism. The meaning of geotourism is to travel to a natural developing environment and maintaining the environment. People have the desire to travel and develop environments at the same time. There are both positive and negative effects that concern the environment. Some positive effects include increasing tourist numbers and raising the local people’s income. A negative effect would be destroying a beautiful environment.

While many problems are associated with International tourism, it can still offer some advantages. For one thing, International tourism can open job opportunities for the native citizens. To demonstrate, when tourists visit an area, the vast majority of them don’t have a clue on

carefully assessed. The objective of this tourism plan is to show the possibility of developing a

Events are an important motivator in tourism that can significantly impact either negatively or positively the development of the world. Events are unique celebrations that are arranged and organized in a spot by distinctive open institutions or private associations and may contain various exercises. Event tourism is a type of tourism that offers the opportunity of the event in which multiple factors such as the people, place, and agenda of the event which connects with the particular assets and where it is held to draw in potential guests and possible tourism projects. Event tourism plays a role where planned events within tourism constitute a potential market economically, demographically, and influence. Also, event tourism effects the progression of the world by renewing urban communities to improved residency. These arranged event are a phenomenal experience, and each is special due to the interaction and communications among operation framework. By the uniqueness of the each event, the appeal of event tourism is stimulated by the consumer which gives off a “you have to be there or you will miss everything” speculation.

A very important issue also identified is that of culture management. Tourist must be given a code of conduct and be educated to behave in a certain way when visiting particular sites as to conform and integrate with the local community to avoid conflict. Tourist themselves have, or should have, an obligation to observe codes of behaviour and be aware of cultural norms in the destination they are visiting (Howie, 2003).

Based on the most recent annual report published by the World Tourism Organization, over one billion people travel around the world and the number continues to grow every year. In the year 2013, a 5% growth is shown and it is expected to increase in the following years. While such growth has produced benefits such as employments, business opportunities, and increased revenues from exports and services, mass tourism is often questioned because of its contribution to negative impacts to the travel destinations in their economic, social, cultural, and physical environment (“Why Tourism,” 2015). Depending on the intensity of traveler site-use, the destination can easily ran out of the facilitation and resources necessary to accommodate the travelers, and let alone the local residents. In order to fulfill the increased traveler demands, developers will have to construct more hotels and facilities, which may involve buying lands and getting additional resources. In doing so, the developers may over exploit the very environment that attracts travelers and change the destination’s character. They can transform the natural environment into an artificial attraction and this may not only impact the daily lives of the local, but also the economy and unique culture of the destination.

Many people who travel are attracted to an authentic experience often portrayed by the media that can create an opportunity to learn about different cultures. Gaining tourism knowledge about foreign cultures is now an easy task through the development of globalization. Stroma Cole, an activist researcher on tourism development, suggests that growth in tourism should be thought of as a “cause and consequence of globalization” (Chambers, 2010 p, 21) and that the development of high technology in the media has been very influential on promoting tourism. The media has become a main source for travel information that has direct effect on decisions people make on where to travel, tourist trends, and on their expectations of their experience (Leung, Law Hoof, & Buhalis 2013). I chose to research advertisements of Thailand, a popular tourist country, because of its recent dramatic increase in the number of tourists since the start of the new millennium, and because it has appealed to me as a tourist attraction. Through my analysis of advertisements of multiple media sources I have found examples of advertisements that promote the branding of cultural and indigenous tourism in Thailand. I relate to Erve Chambers, the author of Native Tours (2010) research on the “authentic image” that is used in many ads to catch the attention of tourists and I discuss how people do not always experience what was promoted in the media.

Today, the Republic of Azerbaijan occupies a critical juncture between central Asia, Europe, and the Middle East. Despite some significant challenges, Azerbaijan currently enjoys a healthy petroleum-based economy that is being increasingly diversified by the public and private sectors to promote travel and tourism in this ancient land that enjoys a modern infrastructure and a wide range of cultural-heritage tourism destinations. Although many of the country's most widely acclaimed destinations for international visitors are located in its capital, Baku, there are numerous archeological and historical sites located in neighboring towns and regions as well that can form the basis of a comprehensive cultural-heritage tourism operation, providing certain factors are taken into account in formulating the destination offerings. The Azerbaijan tourism industry has failed to provide positive returns on its investment because the income that has been generated by tourism industry has grown at a slow pace and gross domestic product attributable to the tourism industry has actually fallen in recent years. Consequently studies such as this can help identify best practices to speed industry growth and improve the return on the investment of scarce resources in the Azerbaijani tourism industry.

“Future tourism success for most destinations is closely tied to NOT being labeled as ‘too touristy’... unless a place’s appeal is actually derived from its deliberate reputation for ‘excess’ (e.g. Las Vegas, Cancun, theme parks). This is the real message from many travelers’

Most countries in the world rely on tourism to help their economy. The tourism sector is expanding at a fast pace, which results in creating more job opportunities, monetary improvement, external transaction and foreign investment. “When there is large contrast between the culture of the receiving society and the origin culture, then it is likely that the impacts will be greatest’’. (Burns and Holden, 1995). The socio-cultural impacts of tourism are the effects on regional society of having direct and indirect relations with the tourist and its management. There is a variation that occur in the structure of society, expression & style, custom and ethics, heritage; as a visitor takes back some of the new habits, a way of life when they

In today’s modern world according to ITB Academy report (2015), city trips are one of the fastest growing part of the international leisure tourism, with 3% increase of international tourist this year to North America, after a ten percent increase in last year. According to Wolrld Travel Monitor Figures City trips soared by 82% between 2007 and 2014 to reach a 22% share of all holidays as a conseques the market has grown rapidly in the past seven years, this significant increase caused by cheap flights, low-cost accommodations, new attractions and activities. The study also states the key motivational factor for city trips are similar around the world, such as sightseeing, visiting cultural attractions, eating out and the experiencing the city atmosphere. The research also states that the city trips has grown about 20% of all holiday trips. Europeans made nearly seven million city trips in 2014. Traditional city trips dominate the market.

Tourism is an important way and way for people to relax themselves and adjust their work life. The more busy they are, the more attractive their tourism is. Travel is human nature. Journey is the cradle of genius. Only in the journey, the talent of