Bangkok's Effot to Build a Positive Image of the Nation's Culture

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INTRODUCTION In Bangkok, there have been a number of well managed cultural activities to preserve particularly a forever focus on the historic and religious heritage, for example, make a merit with nine temple tour of Bangkok or one day trip in Grand Palace and the temple of Emerald Buddha. Those are presented and treated as treasures of the nation’s artistic and cultural richness of the country and the people since 1965, a first year of emergence of TAT’s oversea office to promote Thailand through western eyes. It seems be a traditional uniqueness of Bangkok whereas it freezes experience of cultural tourism which one of obstacles to compete in a midst of dynamic modern world.
The Culture, Sports and Tourism Department of Bangkok’s
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- Develop Bangkok as creative tourism product to meet the needs and expectations of foreign visitors and new activities to local communities in order to improve domestic visitors’ experience

BACKGROUND CONTEXT Culture is a main ‘pull factor’ which influences visitors to travel to destinations in different parts of the world (Akama & Sterry 2000). In most regions, particularly in world leading metropolis, cultural attractions have become important in their tourism development. At the global level, cultural attractions are usually perceived as icons of main streams of global culture which attracts millions of tourists annually (Richards, 2001). Implication for Bangkok
In this proposed plan, some of definitions will be used to address the potential future development of emerging tourism in Bangkok.

‘Creative tourism’ has been defined by Richards and Raymond (2000) as:
Tourism which offers visitors the opportunity to develop their creative potential through active participation in courses and learning experiences which are characteristic of the holiday destination where they are undertaken.
‘Contemporary visual arts’ has been defined by Art Council

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