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Banking Industry

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Executive Summary One would think that the main purpose for a bank besides managing one 's money would be giving good customer service. Excellence in customer service is the most important tool for sustained business growth. Customer complaints are part of the business life of any corporate entity. This is more so for banks because banks are service organizations. As a service organization, customer service and customer satisfaction should be the prime concern of any bank. Banks believe that by providing prompt and efficient service to their customers, this is essential not only to attract new customers, but also to retain existing ones because customer dissatisfaction would spoil the bank 's name and image (uco bank, n.d.). There …show more content…

If the customer is not satisfied, then he/she should be provided with alternate avenues to take care of the complaint. Customer service representatives go by many different job titles and provide help in both general and specialized areas, but their goal is always the same: to establish and maintain good customer relations with bank clients. Some work in the very front of the bank as bank tellers, answering walk-in customers ' and phone customers ' questions, solving simple problems, and doing basic routine tasks like opening and closing accounts. Others often called sales associates or personal bankers work at desks on the bank floor or in small office or cubicles dealing with more complicated questions and problems. They might help a customer choose and apply for a loan, open multiple accounts, replace a stolen credit card, or purchase certificates of deposit (Career Prospects, 2007) . Because today 's banks compete with many other financial institutions, such as credit unions and brokerage firms for customers ' business, customer service bankers must work hard to please customers by patiently answering questions, trouble-shooting problems, and offering sympathetic help. Customer service bankers can go a long way to win customer loyalty for their banks.
Statement of the Problem Many bank customers are not always satisfied. Many of the complaints need

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