Banyan Tree Case Study

Diversity is a wonderful asset to an organization and brings with it many benefits. Employees bring in their own personal experiences and knowledge to the team (Burns & Kerby, 2012). Having diverse teams allows for the possibility to fix a problem or perfect a process by using different employee’s experiences and past knowledge to find solutions. A diverse workforce can drive economic growth and capture a greater share of the consumer market (Burns & Kerby, 2012). With diversity as a core value, the recruitment pool is widened to find the most qualified candidate and reduces employee turnover as a result. An organization can be highly competitive with a diversity initiative by adapting to a changing environment (Burns & Kerby, 2012).

The company was also embraces diversity, and they show this by hiring corporate officers that represent various

As the time goes by, the workforce is becoming more and more diverse. This trend also reflects our company because we have developed a very strong background of Caucasian, African American, and Latino employees. As the years have progressed, we have become stronger as a company because of the cultural diversity of our staff.

To identify and and explain at least 3 organisation benefits of attracting and retaining a diverse workforce

The foundation of their business is that they operate in an ethical way. Everything they do is guided by a moral compass that ensures fairness and respect for all stakeholders.

Remembering that a brand is more than simply a logo, this guide is offered to help you understand and develop not merely a symbolic brand, but rather a living brand that is

Corporate Social Responsibility - The Group’s approach is to make a positive difference to the people, environment and communities in which it works. As part of this policy it ensures that suppliers adhere to the Global Sourcing Principles. This helps to create the right environment for their workers, including working hours and child labour provisions, and animal welfare principles. There is a continuous process to identify ways to reduce waste and the impact on the environment.

First of all, a strong brand can be seen as the condition for organisations to expand products, offer more service, and introduce new products (Chernatony and McDonald, 2003). Secondly, a strong brand can lead to growth marketing communication effectiveness (Keller, 2009). ‘To build a strong brand, the right knowledge structures must exist in the minds of actual or prospective customers so that they respond positively to marketing activities and programs in these different ways.’(Keller, 2003, p. 140) Furthermore, Kay (2005) asserted that the strong brand can be seen as a resource of management, which make brand extension easier and useful to build distribution network. Companies are not treated by the intermediaries (Chernatony and McDonald, 2003). Moreover, companies are comparatively easier to change price if they have strong brands. As Henderson, et al (2003) said, a strong brand can allow for premium pricing even still remain loyalty customers, which help companies to survive in the intensive competitive market.

In a world that has grown increasingly smaller due to mass media, world travel, and readily available information, the workplace has grown increasingly diverse in both gender and cultural aspects. Individuals no longer live and work within the confines of their geographic locations. At almost any position with any company the individual employee is a part of a larger world economy that harvests assets from the ends of the earth. Because of this, companies seek to capitalize on diversity to become more creative and flexible in their business models.

population. Companies need to focus on diversity and look for ways to become totally inclusive organizations because diversity has the potential of yielding greater productivity and competitive advantages (SHRM, 1995). Stephen G. Butler, co-chair of the Business-Higher Education Forum, believes that diversity is an invaluable competitive asset that America cannot afford to ignore (Robinson, 2002). Managing and valuing diversity is a key component of effective people management, which can improve workplace productivity (Black Enterprise, 2001).

The company has been able to generate a strong brand association with its values and they have in turn

They are also focused on building sustainable worth in an environmentally friendly manner. Their focus on community is shown through improving environmental performance through reasonable,

After applying the VRIN criteria to the resources given in the case, 3 key intangible resources have been identified in helping Banyan Tree (BT) achieve strategic competitiveness and above-average returns. The analysis is summarized in the below table.

Everywhere you look, you see a company’s branding; its’ in social media, its’ online, its’ on television, its’ on billboards, and its’ in magazines, etc., commonly one of the most overlooked sources of a company’s competitive advantage is their brand. There is more to branding than just the advertising that a company does or the catchy names they attach to their products. The value of a company’s brand is derived from the value the brand holds for its consumers. On one hand, branding can be extremely difficult to obtain and very expensive to establish, on the other hand, branding can be very delicate and easy to demolish. This mini concept paper will discuss my topic, the theoretical framework, the research question(s), the literature

First, a good brand means that productions have nice quality, high benefit and good reputation. Tracey follows supported that a brand offers the foundation to increase the sales volume and customers’ need. The brand effect can put the commercial opportunity in motion; at the same time, it can also improve the strength of merchants. For some small merchants who don’t have strong business, a good brand effect could bring more customers to come their