Barbie Case

She has risen from a poor background and was ranked the richest African American of the 20th Century, the greatest black philanthropist in American history and was once the world’s only black billionaire. She is also known as the most influential woman in the world, both older generations and young.

After defining and clarifying what a cultural object is, I think Barbie could definitely be seen as a cultural object. To begin with, just the word Barbie could have distinctive meanings when mentioned in different countries. For example, you could say the word Barbie in a sentence, and here in the United States individuals would associate it with the upbeat, fun, blonde doll that millions of little girls currently own and play with. If you were to say it in China, Thailand, Indonesia, or other Far Eastern countries where Barbie dolls are manufactured and

Following her brief career on the MSNBC, she took a step forward in her career, as she began to guest appear on the numerous TV and radio talk shows, such as “American Morning”, “Real Time With Bill Maher”, “The Michael Medved Show” and others. She slowly build her career as a controversial personality, which benefited to her popularity, but as well to her net worth, due to the increased media attention.

Theme and tone are some of the most important aspects of understanding a poem. Not only do they tell the reader what the poem is about, it also tells them the author’s attitude and feelings towards the topic. It is crucial to know not only the topic of the poem, but to know what the author is trying to say about that topic as well. Many authors use poetry to express their opinions on certain issues. These issues can be controversial in some cases. The poem “Barbie Doll” by Marge Piercy illustrates her view of a woman’s social role in America.

In the article “Klaus Barbie, and Other Dolls I’d Like to See,” Susan Jane Gilman talks about how we create this doll that sends a message to girls that they have to look a certain way. Gilman talks about how Barbie sets the standard that girls have to be a tall, skinny, blonde, blue eyed, straight, white female (Gilman). It tells girls that if they were anything else, they were never going to be pretty enough or accomplish much because they do not look like the ideal woman. At another point in the article, Gilman talks about how Barbie has introduced other dolls that are different races but are only limited edition (Gilman). With these limited edition Barbie dolls, it furthers the fact that people who are not the stereotypical Barbie, are not as good. Since this ideal woman is now within the

Children’s child play has become a form of an unrealistic world. Although, it is considered for children to begin creating a creative imagination, the mind fascinates children into toys. Some child’s play toys are not ideal for young children, like the one and only “Barbie”. Barbie has become a worldwide toy product for children all over the world, from the North Pole to the South Pole. These dolls have emerged from one ethnicity to another. In Ann DuCille, “Dyes and Dolls: Multicultural Barbie and the Merchandising of Differences” the author talks about the race and gender differences; found in Barbie. She argues; “Is Barbie bad?” her response, was “Barbie is just a piece of plastic” (459). In contrast, this piece of plastic is not just a piece of plastic to young girls; it is much more than that. A piece of plastic that little girls all over the world wish they could be. Even though, it is only a piece of plastic to adults that Barbie significantly means nothing to them. Growing up, I owned a couple of Barbie dolls. The tall, long blond hair, blue-eyed doll was my best friend and my “role model”. I wanted to become exactly like Barbie. As a child, I thought only beautiful people who looked liked Barbie signified beauty. To my little to no knowledge, I soon came to find out no one really looks like Barbie, except people who want to become like Barbie. In my adolescent years, no one taught me Barbie was “unreal”; no one taught me it was just a figure in my imagination.

In fact, Many people want their children to have dolls or barbie characters that look like themselves. In the NewsELA article in Paragraph 5 “Pittsburgh idea for inclusivity inspires online store for Barbie hijabs” it states that a muslim woman is trying to find a doll for her daughter, but can’t find one with a hijab that some Muslims wear. Then a women started making these dolls with hijabs. Many customers are very keen and tell the employees what they need or what they don’t have and some people request dolls with other skin tones and Facial hair unlike the original Blonde barbie that people don’t want now.

Bed, Bath and Beyond (BBBY) currently has $400 million more in cash than they need for ongoing growth and operations requirements. While the company is financially sound analysts and investors worry about the company’s capital structure decisions. Investors do not want to see that much cash on the books and worry that the current capital structure is not the most effective for the future. They prefer that BBBY change their capital structure by paying out excess cash and issuing debt. This could allow BBBY to improve their return on equity and raise earnings per share. Given the low interest rates available it seems like the perfect time for BBBY to add debt to its capital structure. Until now they

During the time period that students are in school they are required to write papers for many core curriculum classes, especially English. In these classes the teacher expect the students to write a good essay, which many fail to accomplish. After reading many narrative on I think I Believe series it becomes clear that in a good source for students obtain better comprehension they could rely on “A Grown-Up Barbie” as a template on writing a good easy. This essay could be use by students to understand what goes in to writing a good essay because it provides anecdotes, specific diction, and applies

« Mattel regards the thoughtful management of the environment and the health and safety of its employees, customers, and neighbors as among its highest priorities and as key elements of its responsability to be a sustainable company »

For this proposal, Marcy McAdams, the proposer strongly believed it should be started without delay

Written Case #1: Vera Bradley in 2014: Will the Company’s Strategy Reverse Its Downward Trend?

This case study will examine five questions affecting the marketing of Barbie. It will consider the environmental factors affecting Barbie, a SWOT analysis, her position and the implications of it in the BCG Matrix, her target market, and my strategy if I was product manager of the Barbie line.

Mattel fueled female-empowerment; however, they have taken a sharp unforeseen turn towards a movement that promotes body acceptance. Three new bodies, petite, tall and curvy, from Mattel will take shelves beginning January 28th 2018. They will be sold alongside the original busty, thin-waisted form on Barbie.com, still all under the name Barbie. The spotlight however is shined upon the curvy one; thick thighs, a protruding stomach and a behind that seems to be talking the most. The startling change to the most infamous body in the world [] . The brand does $1 billion in sales across more than 150 countries and 92% of girls in America ages 3 to 12 own or have owned a Barbie [] . The company hopes that the new dolls, having diverse body types, new skin tones and hair textures introduced last spring will bring a sense of reflection to the young owner’s world. Dr. Harding explains it as “bigger than Barbie’s shape, because this really gets gender inequality in the United States as well” []. Mattel changes Barbie’s image after fifty-seven years as a result of continuous accusations of the It-girl frame affecting female society.

In 2009, Mattel, one of the world’s largest toy maker, opened its flagship Barbie Store in Shanghai, China. Mattel invested over $30 million in the House of Barbie that eventually closed its doors in two years. Gar Crispell, general manager of Barbie Shanghai, pointed out a few mistakes the toy giant failed to realize. In China, the doll doesn’t represent any cultural meaning for Chinese girls or young women. Barbie would be better received the doll was presented in a way that it would inspire Chinese girls. One problem with Barbie is that not enough people in China new who she was, unlike in other countries where generation of women grew up with Barbie dolls. The Shanghai Barbie store was not easily accessible, with no parking spaces and it was not near the subway station. (Wang, 2012)