Barbie Case Study Answer

2813 Words Oct 5th, 2012 12 Pages
Barbie’s Success Story
Submitted By
Kishor Chandra
92062
WMG 18

1

Question 1.
Analyst observed that the Barbie, the main icon of American culture, reflected changes in American society. Analyze the changes in Barbie’s image over the years.

Answer.
Barbie was considered an icon of American culture across the world and a representation of the richness and luxurious lifestyle of the Americans. She was also regarded as a role model who inspired young girls to become independent and self independent.
Analyst attributed Barbie’s success to its ever changing styles and its adaptability to changing trends in American society. Barbie faced a lot of criticism for allegedly sending wrong messages to young girls. Sometimes Barbie also
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QUESTION 2.

Analysts attributed Barbie’s success to the Mattel’s innovative product development. They pointed out that Mattel’s product development reflected changing cultural patterns in American society. Analyze the role played by product development in Barbie’s success.

Answer. American society and contemporary product development of Barbie dolls:

Barbie was considered an icon of American culture across the world and a representation of the flamboyance and luxurious lifestyle of the American. She was also regarded as the role model of the young girls who inspired to become independent.

Barbie was the world’s largest selling toy and one of the most successful products of Mattel Co., its manufacturer. Barbie’s ever –changing styles and its adaptability to changing trends in American society was the reason behind its success in the world.

In 2000s, various forms of entertainment such as video games and computers came which attract the young generation towards themselves and decrease the no. of child playing with the dolls.

In 2001 Barbie faced stiff competition from ‘Disney Princess’ launched by Disney.

The toy market in the late 50’s and 60’s

Barbie was not a success at first. During and after the New York Toy Show its sales were yet to be what Mattel expected. When Barbie was conceived and

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