Barbie Doll 's Influence On American Consumer Culture

The Barbie doll is an eleven-inch-long plastic doll that was the first representation of an adult woman. The original Barbie doll, built in 1959, looked as such, going from head to toe. The doll’s skin color was white. The hair color was available in either blonde or brunette put up in a ponytail. The face: the eyes were constructed with white irises, heavy black eyeliner, blonde or brown eyebrows, blush, and red lips. As for clothing, she wore a black and white striped swimsuit with gold hoop earrings. Along with her came two accessories of black open toe heels

The object under consideration is the barbie doll. A barbie doll is a toy for children who have moved on from developmental toys to more sophisticated toys. Barbie doll fit an unrealistic size and shape figured doll that kids can play with in various ways. They can play dress up and do different things due to barbie having multiple careers paths she is able to take. It does promote a positive image to young girls because it promotes the idea that you can be anything you want to be, however, it still plants the idea of an unrealistic body image. Barbie is slender and tall and barbie dolls do not deviate from thing and this is problematic because it creates a certain kind of standard young girls begin to believe in.

The Barbie dolls were invented in the year 1959 on March 9, by a American company called Mattel,inc. Barbie dolls have been around for the last 57 years it is a world wide known children toy that changes throughout the years. Barbie dolls play a major role in pop culture life in many ways. Barbie dolls reinforce the idea of fashion in the current year. They creates new styles of barbie dolls with different interests, this applies for barbies who show interest in pop, career interest women's, space barbie. Also barbie has empowered people to personal beliefs and society views such as body image and president barbie.

Dolls before Barbie were designed incorporating the ideals of a mans era and the conformity of a women's role in the world. Barbie may have set the stage for the 1960's generation by exposing the youth to verity and free choice. Yet there is another matter in which Barbie may flawed.

Young girls have been playing with Barbie dolls since the dolls inception at the American International Toy Fair in New York. Recently, researchers have been skeptical on whether the dolls have an effect on the self-image of girls who play with them. In order to determine if Barbies have an impact on young-girls self-concept, clinicians have carried out several studies where they monitor the interaction between the young girls and the famous figurine. From these experiments, scientists concluded that Barbies can have a bearing on a girls self-image, making the consumers who buy the doll more aware of the issue Barbie

Unfortunately, it also is highly unattainable and instills unrealistic goals in girls’ minds. According to the National Association of Anorexia Nervosa and Associated Disorders, there are up to 24 million people suffering from eating disorders and 86% of those are under the age of 20 (anad.org). That being said, negative adverse effects are often the results of our world placing the upmost importance on body image. At Radboud University, Doeschka Anschutz and Rutger Engels conducted an experiment designed to test the effects of playing with thin dolls on body image and food intake in 6-10 year old girls. After splitting the girls into three different groups where they either played with a thin doll, an average sized doll or a slightly oversized doll, as seen in figure one, the results yielded that indeed there were significant differences between the girls’ body image and food intake which was completely dependent on which doll they played with (Anschutz, Engels 625). For example, a girl that played with the thinnest doll, the Barbie Doll, consumed the least amount of food following playtime when girls that played with either the average sized doll or even slightly larger doll consumed significantly more food. This experiment explicitly highlights the unknown dangers associated with playing with Barbie Dolls at a young age. Immediately the doll caused young girls to see themselves as ‘too big’ or

A website stated that “58% of girls that are currently attending college stated that they are not satisfied with the size of their body” (qtd. in DoSomething). Throughout the world, little girls are being negatively affected by the assumptions set forth by companies and society that being fat is bad for oneself. The creation of Barbies have set unrealistic and unobtainable goals for little girls, which won’t allow them to reach the good life because they will never reach this “Barbie” body. The central argument being addressed is analyzing how a girl’s image of herself affects her ability to reach the good life. Even though society and companies have engraved into us that the shape and size of our bodies is so important, Prager and Whittal show us that to achieve the good life one must focus on their self image rather than letting society influence them.

However, that isn’t true, Barbie is playing a huge role in eating disorders in women. It’s estimated that 8 million people have eating disorders and that only 10 to 15% are men and the rest are women. Out of that percentage, 80% of the women are below twenty. Author of “The Barbie Effect” says, “Many admitting that they started worrying about their weight when they were between the age of four and six years old. That is around the age that a girl usually gets her first Barbie doll, and many of the girls who have or had an eating disorder admitted that Barbie played a huge role on their influences in behavior and looks.” (“The Barbie Effect”) Another example would be a victim of an eating disorder, Galia Slayen, and how she created a ‘Real Life’ Barbie doll to raise awareness. Slayen had created it out of chicken wire and some other things from the store to make her according to the statistics of what Barbie’s size would actually be like if she was real. Slayen was feeling pressured by her peers and with the obsession for perfection that she had had since a young age. After it all, Slayen said, “Despite her appearance, Barbie provides something that many advocacy efforts lack. She reminds of something we once loved, while showing us the absurdity of our obsession with perfection.”

As I was on the hunt for the perfect gift for an 8 year old’s birthday, I discovered the doll market is quite different than my coming of age. Undoubtedly, Barbie is still problematic, but now she has competitors, including Bratz, and Monster High dolls, who are noticeably thinner than barbie and dressed up to look like grown women getting ready for a night of clubbing than a game of tennis. As I pick up the first doll box, I find a doll chained up in a slither of clothing with a blank expression on her face, a prominent thigh gap, with the tagline “GREAT for girls ages 5 and up!” By all means, I never imagined in my life that I would miss Barbie. For that reason, I begin to sit myself down in the toy aisle to start googling everything I could about these dolls on my

Since the emergence of the Barbie doll in 1959, Barbie has been a populous choice among young children, and more specifically young girls because of its monopolization of the toy market. Barbie is a doll that has been outwardly controversial and debated upon for years and most likely will be for many years to come. The idea of the Barbie doll is a toy for which young girls model themselves after and aspire to be like when they mature and grow up. DuCille states, “more than simple instruments of pleasure and amusement, toys and games play crucial roles in helping children determine what is valuable in and around

As such, most girls’ childhood stories are filled with their experiences with Barbie such as making Barbie their number one companion by always having her wherever they go, cutting off her long blonde hair, and feeling devastated if a sibling or a playmate ripped Barbie’s head off. Moreover, whether Americans are willing to accept it or not, the Barbie has significantly transformed American culture in so many diverse and subtle ways to comprehend fully. Although some have sweet nostalgic memories about Barbie, most girls’ lives have been negatively affected by beholding Barbie as a major female icon during their childhood (Battistoni 26). Despite being a mere plastic toy, to the young girls, the Barbie life is all they ever want and strive to be in life; hence, most use Barbie as the guiding standard against which they have to measure and assess their lives on all spheres. Nonetheless, since attaining the Barbie blonde status in real life is an elusive endeavor, most girls have subjected themselves to immense pain leading to poor mental health and low self-image. This is because they are convicted

Barbie has become a pillar of the children’s toy market since her inception. Forbes reports, “Ninety percent of American girls ages three to ten own at least one Barbie, according to the doll’s maker, Mattel톖.” The doll has an impactful reach on kids today through both the dolls and other products that have been inspired by or created to accompany Barbie. This exposure, which has been proven to damage the self-esteem of women (American Psychological Association 1), impacts the development of kid’s views of themselves and other people. Comparing real women to these images causes these girls to have negative views of themselves as they grow older and judge other women harshly. It also causes boys to hold girls to an unreasonable standard of their appearances, which further damages the girl’s self worth when they don’t meet these standards (ScienceDaily 1). Consequently, the

b. Ruth wanted to introduce a three dimensional doll with adult body that you could dress up with fabric clothing

It wasn’t until the late 1960’s that critics began “comparing Barbie to a Playboy Bunny and calling her a corrupter of youth” (”Bad Girl” 3). One woman commented, “She’s an absurd representation of what a woman should be” (“Bad Girl” 3)-–and that’s exactly what many others thought she was, too. With such impossible real-life measurements of 5’9” tall, 36”-18”-33” bust, waist, and hip (Benstock and Ferriss 35), it’s easy to see why mothers across the country banned the doll from their homes and refused to let their impressionable young daughters be influenced by a piece of painted plastic (Bestock and Ferriss 35). Since dolls have often been responsible for teaching children what society deems important or beautiful, many concerned parents wondered why Mattel did not design a doll that taught more valuable lessons than dressing pretty and being dangerously skinny (Edut 19)? Who said a runway model was best suited for teaching a child what is beautiful anyway? “According to a Mattel spokesperson, a Kate Moss figure is better suited for today’s fashions” (Edut 19), and that is one reason why Barbie must be so disproportional. Actually, another reason for Barbie’s anorexic figure can be traced back long before Kate Moss and the fashion runway. Barbie was

Ruth Handler realized that pretending about the future was a part of the growing up process. While she watched her daughter, Barbara (who Barbie is named after), playing with paper dolls, Handler formulated the idea of creating an adult doll. This was not necessarily a new idea because there were adult fashion dolls, such as Cissy and Miss Revlon, which were on the market. The phenomenon behind Barbie was that she was an affordable toy that had those same grown up accessories as the other adult dolls.