preview

Barbie Thesis

Decent Essays
Open Document

When looking at a Barbie doll in a store it is obvious why young girls are so attracted to her. For example, the 2007 “Glitter Games Barbie,” comes dressed in an ultra-fashionable warm-up suit with a glittery gold top that sparkles and shines. She comes equipped with a tote bag, brush, and sneakers, making her ready for the big game. The package is designed in a unique contemporary shape, with a vibrant eye-catching background that draws the buyer in immediately. On the back of the box, a cartoon version of Barbie is displayed and the phrase, “Help Barbie and friends warm up for the big game!” is written next to it. Just a glimpse of the package is all it takes for one to realize its Barbie, Mattel does a great job in all of its products by designing them so they are easily recognizable and well known. Mattel makes this Barbie extremely appealing to its audience so that one cannot help but buy the product. When shopping down an aisle of dolls this Barbie is sure to be one of the most eye-catching of the bunch, exactly how Mattel designed it to be. Young girls are drawn to this and similar products because it epitomizes everything that is fashionable and cool, everything young girls want to be. Mattel creates the image that Barbie is this amazing “All-American” girl that is loved by all.

Get Access