Barbie. history Essay

Outline To inform the audience about Barbie Doll March 27, 2014 I. Introduction: A. She has had more than 80 careers in her lifetime, from a Rock Star to a paleontologist, to a Presidential candidate. Many of you in this room have probably either purchased or owned one…she is Barbie!! B. With her good looks, charm, and charisma, she won audiences over in record time. C. Preview of Main Points: 1. First, I will discuss the Origination of Barbie. 2. Second, I will discuss her growing…

BADM 372: Advertising Case 2: Barbie vs. Bratz 1. Provide an analysis of the Mattel Barbie brand. What factors shape perceptions of the brand in the eyes of parents and young girls? Barbie was billed as “a shapely teenage fashion model,” and made her first appearance at the American Toy Fair in New York City and soon became a hit. (http://www.brandchannel.com/features_profile.asp?pr_id=160) Barbie was then and still is a popular doll for young girls. In the beginning she was popular because…

Every woman grows up knowing that they one day want to be beautiful. In Marge Piercy’s “Barbie Doll” she gives an in-depth look at what negative effects the concept of beauty can have on an individual. From infancy to a full-grown adult woman, beauty has been a way of thinking and lifestyle. As a little girl you are given petite shaped, blonde, blue-eyed dolls. While boys are given brawny soldiers and mechanical toys. What do little girls do with these dolls? They put on fresh makeup, change their…

In A Barbie World! A culture that is saturated by consumerism can be referred to as a consumer culture. Barbie can be used as a tool for consumer culture because she is perceived to be the perfect woman, an unattainable achievement. Barbie has the perfect man, Ken; she has her dream house, and car, and even a dream closet. There are life size Barbies bouncing around in T.V. and print media ads that personify this image. Barbie produces a systematic reproduction of consistency; she doesn't evolve…

toy. Yes, it can hardly be any other toy but Barbie. Nowadays, girls can be seen wearing Barbie clothing, using Barbie perfume, carrying Barbie backpacks, and sleeping in Barbie pajamas, not to mention cosmetics, sneakers etc. (Morgenson 1991, 66). Mattel, Inc., the mother company of Barbie, should feel proud of her. Because on average, an American girl has ten Barbie dolls, a British or Italian girl may own seven, while five is the number of Barbie that a German or French girl has. It was Mattel’s…

It’s a Barbie World Abstract Barbie dolls have been around for many years and many young girls have gotten a Barbie as a gift at some time in their lives. Barbie is made out of plastic and has unrealistic features to her. Her body proportions are not possible and her look only relates to less than half of the human population. Barbie has the perfect, dream world where she has her dream car, house, an impeccable wardrobe, and of course the man of her dreams. Many girls grow up and admire Barbie…

Marketing Barbie In order to put your product into to the market you have to develop a marketing strategy. A Market strategy is selecting a target market and maintaining a market mix that consists of product, price, promotion, and distribution. By doing this a company such as Mattel ensures that it is giving consumers what they want and they are creating a strategy for their product. One of Mattel's biggest products is Barbie. Barbie was introduced by Mattel in 1959 and…

History In 1945, Ruth and Eliott Handler founded Mattel – one of Americas leading manufacturing companies of today. The idea for the Barbie doll was conceived when Ruth watched her daughter play with adult paper dolls. She noticed the importance of being able to change the doll's clothes, and decided to create a three-dimensional fashion doll, naming her Barbie after Barbara (her daughter). At the time, the toy market was dominated by baby dolls and toddler dolls. Barbie was a new conception that…

revenues, is the manufacturer of Barbie, Hot Wheels, Matchbox cars and board games. Barbie dolls (Mattel’s flagship brand) were introduced in 1959. With these dolls attracting 7 to 12 year old girls, different varieties of Barbie dolls were released into the toy market. Mattel dominated the toy market till the late 1990s. But in 2001, when MGM’s Bratz dolls were introduced, the realistic look of these dolls attracted girls and they started abandoning Barbie dolls. Now Barbie faces stiff competition not…

Barbie Since the beginning of time, toys have often been an indicator of the way a society behaves, and how they interact with their children. For example, in ancient Greece, artifacts recovered there testify that children were simply not given toys to play with as in the modern world. The cruel ritual of leaving a sick child on a hillside for dead, seems to indicate a lack of attention to the young (Lord 16). The same is true of today’s society. As you can see with the number of toy stores…