Barbie's Vision And Mission Statement

While Barbie is known for giving off a bad message for children's body image, however she also has a very empowering massage. Many grownups believe that barbie has unrealistic body standards for young girls to look up to. Yet, many 6 to 10 year olds are not worrying about their body at this time of their life. Barbie was created in 1959, based off of Ruth Handler’s daughter’s fascination with an older doll. Her daughter wanted a teenage or grown up doll(“History”). Barbie was created by Ruth to show that a woman can do any job or any profession. "My whole philosophy of Barbie was that through the doll, the little girl could be anything she wanted to be. Barbie always represented the fact a woman has choices."(“History”). In the 60’s and 90’s this was big because of all the women equality movements going on in America. Barbie also helps girls imagination. In a video recently released on Barbie’s website, it shows how Barbie can help a girl's imagination. In the video multiple young girls are seen doing grownup jobs. In the end it shows a little girl acting out the same jobs with her barbie dolls(“Imagine”). This shows that Barbie can help a girl imagine she can do anything just like the Barbie catch phrase, “Be who you want to be”. Barbie also has diversity. Christe, Barbie’s African American Best friend, was created to help make Barbie more diverse(Sherrow). There are even Latino Barbies

3. Barbie dolls came into existence in 1959. During that time all dolls were infant dolls and Ruth Handler creator of the barbie dolls saw that “children will enjoy giving the Barbie adult roles” because it is different than playing with infant dolls. It has evolved over time, due to the improving technology, the dolls these days look very realistic. The social impact it has made is that it gives children a chance to play with more advanced toys and gives them the ability to admire Barbie’s achievements through her various career

Dolls before Barbie were designed incorporating the ideals of a mans era and the conformity of a women's role in the world. Barbie may have set the stage for the 1960's generation by exposing the youth to verity and free choice. Yet there is another matter in which Barbie may flawed.

An alternative strategy is for Mattel to expand into the technology market and add-on/re-innovate their existing product lines. Mattel has made many of the same products since it was established, with the exception of picture frames and doll furniture, which were short lived products. Barbie has changed a little bit, but other than that, the products have remained unaltered. In order to have a competitive advantage, Mattel needs to grow with the market. As of

Mattel is a global toy company that has been around since 1949. They are the company that introduced Barbie and Hot Wheels to the world as well as many others toys. Mattel has license agreements with Walt Disney and Nickelodeon. In

The evolution of Barbie has been an interesting one. The doll has sparked countless debates, yet has continued to be a defining icon for children for countless years, and will probably be so for many more. Her changing fashion, careers and views could be easily attributed to the changing views in our society and current fashions that have transfixed the world over time. Barbie is a tangible embodiment of pop culture throughout the years, she has managed to become popular and stay popular, because she has done what many toys could not, she has grown to fit the world around her, and by doing so has captivated generations.

Everyday we see young girls look to idols such as people and even play toys. Such thoughts make young girls feel they are not good enough and to strive to look like a doll a very important topic is slightly broken down in an article written by Cynthia Tucker called Barbie Madness. While she touches on the topic of how kids love their toys such as Barbie dolls, she discusses how obsessed they become in looking like them. However, even though she points out that children look up to Barbies, she turns it back around on the parents, stating that they play a much bigger role in their lives than any toy would. Breaking down the article the writer really shows how children are influenced by their environment, their parents, and how its important to encourage them to be themselves.

Since the emergence of the Barbie doll in 1959, Barbie has been a populous choice among young children, and more specifically young girls because of its monopolization of the toy market. Barbie is a doll that has been outwardly controversial and debated upon for years and most likely will be for many years to come. The idea of the Barbie doll is a toy for which young girls model themselves after and aspire to be like when they mature and grow up. DuCille states, “more than simple instruments of pleasure and amusement, toys and games play crucial roles in helping children determine what is valuable in and around

On March 1959 during the American International Toy Fair, Barbie with a demure sidelong glance entered the world stage for the first time. Unlike the earlier traditional toys, Barbie in her high heels and black and white striped swimsuit seemed ready for an upscale pool party, and in the end, she revolutionized both the toy industry and society’s culture by representing the changing society as more women joined the workforce after World War II. As a result, today when any typical American woman reflects back at her childhood besides perhaps crayons, the Barbie Dolls have to be in the top list since it became an integral childhood partner. For most innocent American female children, the Barbie doll is more

Barbie came in many shapes and sizes, she was never to over weight or never to under weight. Barbie wasn’t the only one to be made, along side with her the Americans made her boyfriend Ken. Ken and barbie dated for a long time, after they broke up she rebounded off another guy called Blaine, Blaine and Barbie had a 2 year fling. She had high society views and fashion interest, once a new out

As a young girl the fondest memory was playing with all my Barbie dolls and having the time of my young youth. Getting new Barbie’s for my birthday and Christmas was the highlight for my friends and I every year, and comparing which dolls the others got with each other. Never once growing up did any of us feel that Barbie was bad for us to play with, or that she was a bad role model. She could be anything that she wanted to be and her friends were all different too. Barbie was just a doll that we could make say what ever we wanted to, and we let our imaginations make each doll have their own personality. Our mothers played with them when they were our age and turned out pretty well, and no one that I have

In fact, the Barbie doll was so popular that three years after her release in 1959 Mattel was still filling orders from her first year (Long 17).

Barbie, at the age of 41, is one of the longest living toys in America. Analyzing her early history can give a person a look into the societal trends and culture of the late 1950's and early 1960's. There is evidence of fashion innovations in Barbie's wardrobe. Also, one can see the perception of females by society, such as what they should look like, how they should act and dress, as well as what their future goals could be. The following essay follows Barbie's history from 1959 to 1963, covering her development, her appeal to children, and her existence as a cultural artifact of the time period.

A. Ruth Handler, co-founder of Mattel, observed her daughter Barbara playing with paper dolls. This sparked Ruth's vision to create a 3-D doll for girls to play out their imagination.

For opportunities, Barbie is a worldwide brand. So there is an opportunity for the company to use that reputation to increase its market share.