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Barclays : Bank Market Entry Strategy

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Barclays Stakeholders engagement
Barclays recognize the legitimate interest of their stakeholders when seeking to challenge and influence business decisions. Barclay 's responsibility is to first communicate with its employees about issues affecting them when these are not in public domain. To provide proper service to their stakeholders Barclays had formed various committees to look after the internal and external stakeholders. (BPP learning media, ‘Business strategy ')

3a) Identify Barclays Bank’s current strategy i.e. market entry, substantive growth, limited growth, retrenchment etc. and explain why it is an appropriate and justified strategy for the business.

Barclays Bank Market Entry Strategy …show more content…

The company has a set of priorities where it focuses its budget on. The company has been doing well financially but it still wants to maintain its financial standing through providing an effective and efficient service with lesser cost and maintained profits. (Rao V S P., Hari Krishna V, (2008): Strategic management)

LIMITED GROWTH
And all this talk of Barclays wanting to get rid of its 62% stake in its Africa business is naturally viewed as an indication that the story of African growth isn 't as real as many "Africa rising" headlines have been suggesting.
When a leading British bank gives up a legacy and a long history of operating in Africa, it 's not a good a sign.
RETRENCHMENT
In case of Barclays it does not require retrenchment strategy as almost in all sectors it is showing a consistent growth. Example Barclays can achieve growth through acquisition of new business or divesting itself of unprofitable ventures. Depending on the situational demands, therefore, Barclays can employ various strategies to survive and remain profitable (www.barclays.com).

3b) Take this further by also analysing how Barclays Bank might use alternative strategies.

LEVELS OF STRATEGIES OF BARCLAYS

Barclays can see where they make their losses and try to develop

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