Barclays Bank

Barclays is a British multinational bank and finance services company founded in London. It operates in retail, wholesale and investment banking, wealth management, mortgage lending and credit cards. It is found in over 50 countries and territories and has around 48 million clients around the globe. Its total asset is US$2.42 trillion as of December 2011 and is the seventh-largest of any bank worldwide.

The following report will further examine the RBC Royal Bank brand, critically examining two promotional examples and how it uses IMC tools and channels to achieve their positioning. RBC Banking has successfully positioned itself as a friendly, approachable bank successfully reaching out to people who are in a more established stage in their life. This older demographic consists of people or couples who are ready to buy a house or attain a mortgage, going to make a large investment or looking to invest. Despite a more older generation as their primary target audience, they have made significant efforts to appeal to Millennials with targeted advertisements and promotions. As previously in the Positioning Analysis, the connection between

Ally Bank is the subsidiary of Ally Financial Inc., which is a different type of bank, unlike traditional banks, All Bank does not have a lot of branches and ATMs, and it just has only two offices. Ally Financial Inc. was mainly used for General Motor vehicle purchases as a independent department of General Motors Acceptance Corporation (GMAC). In 2009, GMAC renamed Ally Bank, Ally Financial offer financial services for insurance and purchases for automotive department, while Ally bank provide the highest-level service to customers at the lowest cost. So this cooperation make the Ally bank become the best one in their industry.

1.Discuss how administrative agencies like the Securities and Exchange Commission (SEC) or the Commodities Futures Trading Commission (CFTC) take action in order to be effective in preventing high-risk gambles in securities / banking, a foundation of the economy.

CIBC has focused its core business on retail and business banking, wealth management, and whole sale banking. They have shown a proven track record of providing there customers with financial services and advice through a group upwards of 1100 branches worldwide. Strategies CIBC has portrayed is to continually find new ways to enhance the experience of the client and to stimulate safe revenue growth. CIBC has put emphases on creating deep meaningful relationships with all clients, constantly trying new ways to improve service and sales prospects and to create relationships with new clients while retaining existing clients for a long period of time (CIBC).

Barclays comprehensive portfolio of businesses and expertise in the financial markets attracts me as it is a world of opportunities for a person like me who is full of hunger learn and grow

Because of the bank’s repeated losses, the British government had to pay 20 billion bailout becoming the main shareholders of the bank. RBS also took advantage of the government’s asset protection plan so that they could categorize the unwanted assets backed by taxpayers. RBS didn’t want to sell Citizens Financial Group in spite of the pressure but instead decided to close down its insurance units and 300 branches in England and Wales. There was 80% rise in public stake of the company in 2009 because of the capital infusion of 25 billion British pounds from the government (Mattera, 2015).

To address this deficiency, the Basel Committee on Banking Supervision (BCBS) proposed the post-crisis regulatory capital framework - Basel III, aimed to improve both the quantity and quality of banking organisations regulatory capital and to build additional capacity for loss absorbency into the banking system to withstand markets and economic shocks (BCBS). The importance of capital to a banking organisation cannot be overemphasised, the amount of capital held by a bank determine: (i) the level risk the bank can enter into. (ii) Loss absorbency capacity. (III) The profitability level. (iv) The cost of fund. (v) Investors' confidence, and (vi) the going - concern of the bank. It is vital that banking organisations are able to maintain a balance between their capital risk portfolios. As a result, banks tend to adjust their balance sheet components to achieve an internally set capital

The Royal Bank of Canada (RBC, RBC Royal Bank, or RBC Financial Group) is the largest banking institution in Canada. RBC serves more than 18 million clients and has over 80,000 employees distributed all over the world (RBC 2008). The company corporate headquarters are located in Montreal, Quebec, and its operational head office is in Toronto, Ontario. RBC is listed as the largest Canadian company by revenue and market capitalization by The Globe and Mail and was ranked at 50 in the 2013 Forbes Global 2000 listing. The company has operations in Canada, and 51 other countries (RBC 2011). In May 2004, the Royal Bank of Canada experienced a crisis which involved a programming change to an essential piece of banking software. Generally, this is

Barclay’s has grown into one of the largest financial groups in the United Kingdom. The company has diversified itself and is involved with banking, investment banking, and investment management. They operate over 4750 branches in 50 countries in which 1600 are based in the United Kingdom. The company has over 4.5 million registered online bankers and over 10.6 million Barclaycard customers in the United Kingdom. Barclay’s is currently the 7th largest bank in the world with assets valuing $2.41 trillion.

Goldsmith Bankers and moneylenders were essential functions in all places where formal banking had not yet taken root. (Black, Reading 4-3, p.2) Edward Backwell was a prominent goldsmith banker during the seventeenth century who performed many functions that a bank would normally perform. He along with other goldsmith bankers assisted in laying the ground work for today’s formal banking system. In his dealings as a goldsmith banker he facilitated trade, funded the government, and provided money for the military. The evolution

Barclays corporate offer expert teams across every sector from manufacturing and technology, agriculture, oil and gas, healthcare, hospitality and leisure, retail and wholesale to restaurants and law firms and was the first bank to introduce industry specialisms in various sectors. Barclays corporate gives its customers a dedicated relationship director who can structure solutions and deliver appropriate services to boost customers businesses.

3a) Identify Barclays Bank’s current strategy i.e. market entry, substantive growth, limited growth, retrenchment etc. and explain why it is an appropriate and justified strategy for the business.

According to group´s performance from 2002-2006 identifies that Barclays´ performance underpinnings are represented by its strategy of acquiring other banking (such as ABN Amro and Banco Zaragozano) concerns to expand its retail as well as other banking services through representation in international markets as represented by the bank’s presence in 60 countries. This provides Barclays with the means to sell its highly profitable investment banking services as well as be positioned to service the cadre of multinational companies that utilize its diverse banking financial service packages.

This Annual Report (Report) has been prepared for Australia and New Zealand Banking Group Limited (“the Company”)