Barco Projection Systems - 1

I decided to do my research on Sony due to the advancement in technology and the competition between companies such as Microsoft, Apple, and Sony. I have been around long enough to know about Sony’s products but the real reason that attracted me to them for this essay is because I actually believe that they are having a negative trend. I am starting to see less Sony items in stores and I haven’t really heard much about them. Whereas companies such as Apple are constantly being talked about and you often see people walking around with some type of apple product in their hands. Today we are going to research Sony through a horizontal analysis and through different ratio analyses. Let’s see what we find!

Given Sony’s superior 8” tube technology and its worldwide network of dealers, especially its 500 dealers in the U.S. market versus BPS’s 100, Sony’s primary goal should be capturing market share in the graphics projector segment.

Has complementary metal–oxide–semiconductor (CMOS) sensor to provide crystal-clear images with 1920 x 1080 resolution. [1]

Video production work always need high performance computing configurations in order to achieve their efficiency and quality of production. Since this require individual PCs for team members and final centralized system is use to render and finalized the production. So both team members and centralized pc need to complete with high level hardware configurations.

Barco Projection Systems faces a challenge to its market dominance by the introduction by a rival, Sony, of a product of purportedly greater quality than BPS offerings, at a cheaper price. BPS faces a dilemma on how to respond to Sony’s introduction of the 1270 projector into the high performance projector market, at prices that would threaten BPS’s hold across the its entire niche market segmentation.

Barco’s business model is based on differentiation strategy, which in turns caters for a particular niche segment of the projection system market. BPS is thus able to charge a premium price for its products. In order to be competitive BPS cannot play the price war game with Sony, which has much wider presence in the electronics market. In addition, price war will erode the complete market. BPS can only sustain the differentiation game by bringing on new and better products.

Sony has a broad offering in consumer electronics segment that it can leverage to provide a comprehensive

Sony's marketing strategy was to make use of its worldwide network of captive commercial video distributors which in turn worked with more than 1,500 dealers across the globe. Also Sony's strategy was to make use of brand name recognition which had a reputation of reliability and low price among dealers. Sony also took advantage of the fact that Barco was purchasing tubes from Sony Components. In some cases Sony's strategy was to be better off than Barco in terms of latest developments related to tubes with in-house supplier. Internal efficiencies were created from Sony Components – Sony projectors would know about new tubes before competitors and thus be able to design for new tubes immediately. This resulted in supply chain efficiencies of being more responsive to demand, and not carrying high inventories.

In the coming three-year "mid-term" period beginning next April, "We are considering decreasing investment in semiconductors greatly," Nakagawa said. Under the new policy, Sony intends to focus on three areas—imagers, game LSIs and system-on-chip LSIs for audio/video devices. Sony has about 60 percent market share in the imager market and is now reinforcing CMOS sensors as well. One hundred and fifty engineers were shifted to the imager section from audio/video sections to boost development. In the audio/video area, system-on-chip LSIs for TVs and Blu-ray Disc next-generation DVD products will be reinforced, but non-profitable chips such as GPS-integrated chips will be discontinued.

Nvidia holds a large share in the GPU market because of their high performing products. One of the main strengths of the company is their excellent research and development capabilities. Though this is good now, Nvidia relies on temporary technological advantages that could be improved upon by others.

Sony whose mission statement was ‘a clever company that would make new high technology products in ingenious ways’ aggressively marketed its hardware entering the big league when it formed a joint venture with CBS Records in 1975 with the launch of the new technology - the Betamax home videocassette recorder. Within two years a new videocassette recorder (VCR) made by it arch-rival Matsushita using the VHS standard became the product of choice for consumers. This happened as Sony was too busy defending the hardware than marketing and creating customers. Matsushita, on the other hand, aggressively aligned electronics firms to their brand so that when motion picture studios began to release a larger number of their library titles VHS was the format of choice. ‘We didn’t put enough effort into making a family. The other side, coming later, made a

In the history of Sony, they tend to have many failures in creating a technology or gadgets. They fail to make the consumers accept the thought of their gadget. One example is the Betamax. But on the other hand Sony continuously innovate their products and they also in tend to create new ones. Sony is also the one

Now, the main reason gaming laptops are so expensive is because of the high-end components and high-end specs that's needed to produce a superior gaming

DLP is the future of Home Cinema Quality projection. However, due to the high cost of manufacturing the chips, LCD and CRt are more viable options on the cost front. The potential drawback of this single-chip DLP technology is that in any given instant, the picture on the screen is not the total image, but is instead rapidly alternating between images consisting of the individual red, green, and blue colors. Thus the eye and the brain play the last critical role in making single chip DLP projectors work, by combining or averaging or integrating the picture, so that the viewer perceives the desired image and not the rapidly flashing momentary components of the image.

Sony has a strong reputation on the domain of digital and audio technology. However, Sony was a marginal player in the handset industry with 2% of market share. Previous attempts to enter the US and European markets both failed due to poor knowledge on mobile technology. Sony was too slow to move away from its traditional businesses such as music stereos, televisions, VCR and DVD, hence a partner who could provide expertise knowledge was needed.