Case Analysis of Barco Projection System: Worldwide Niche Marketing Introduction Barco N.V. was established in 1934 as a producer of radio broadcast receivers. At the end of 1970's, facing the economic recession owing to oil supply shock, the company altered its market strategy from consumer market to industrial niche market of projectors. This decision was based on firm and clear vision that Barco knew which market it had to serve. Pursuing top-of-the-line in the high-end niche market, Barco
Barco Projections Systems (A) A Harvard Business School Case Table of Contents: Barco Projections Systems (A) 1 A Harvard Business School Case 1 1. External Situation Analysis 3 1.1. The Market 3 1.2. Growth 3 1.3. Competition 3 2. Internal Situation Analysis 4 2.1. The Company 4 2.2. Current Situation and causes 4 2.3. SWOT Analysis 4 3. Marketing Strategy 5 3.1. Product and R& D Strategy 5 3.2. Pricing Strategy 5 3.3. Life Cycle Strategy 6 3.4. Sales and Distribution Strategy 6
Barco Projection Systems - Case Study, Assignment 1. Describe the product line strategy of the Barco Projection Systems Division? BPS has followed a market segment based product line. BPS differentiated these segments based on the scan rate of the projectors. Video segment projectors had scan rates of 16 kHz, data projectors had scan rates ranging from 16 to 45 kHz and graphics projectors at the higher end had rates from 16 to above 64 kHz. BPS was the leader in the graphics projection segment
Barco Projection Systems - Case Study, Assignment 1. Describe the product line strategy of the Barco Projection Systems Division? BPS has followed a market segment based product line. BPS differentiated these segments based on the scan rate of the projectors. Video segment projectors had scan rates of 16 kHz, data projectors had scan rates ranging from 16 to 45 kHz and graphics projectors at the higher end had rates from 16 to above 64 kHz. BPS was the leader in the graphics projection segment
Barco projection system as Barco N.V’s second largest division, its strategy to be successful in the market is to niche its product lines in the field of high-end markets. BPS aimed to enter any markets only if they had possessed in-depth knowledge and professional technology to be the top manufacturer about the industry. Moreover, Barco devoted itself into research and development of their products. So understanding the specific data and information is a very vital part of Barco’s employee culture
BARCO PROJECTION SYSTEMS (BPS): CASE STUDY SUBMISSION Option Three (Development of BG 800). (a) Barco’s business model is based on differentiation strategy, which in turns caters for a particular niche segment of the projection system market. BPS is thus able to charge a premium price for its products. In order to be competitive BPS cannot play the price war game with Sony, which has much wider presence in the electronics market. In addition, price war will erode the complete market. BPS can
A CASE ANALYSIS OF BARCO PROJECTION SYSTEMS NEW PRODUCT DEVELOPMENT, PRICING AND MARKETING STRATEGY Problem Definition Barco Projection Systems faces a challenge to its market dominance by the introduction by a rival, Sony, of a product of purportedly greater quality than BPS offerings, at a cheaper price. BPS faces a dilemma on how to respond to Sony’s introduction of the 1270 projector into the high performance projector market, at prices that would threaten BPS’s hold across the its entire
anishmathaimathew.blogspot.com Karl Kerr Project Planner at Knorr-Bremse Rail Systems UK Limited Anish, Wow a great question and one that should generate plenty of feedback! I have worked on many projects in my time in the following sectors: Nuclear, Public Sector, Rail & Telecommunications. They all have one thing in common: they have in place Project Management systems and processes and plan to succeed! However with all best intentions they usually ' 'fail