Barco Projection Systems Case

Barco Projections Systems (A) A Harvard Business School Case Table of Contents: Barco Projections Systems (A) 1 A Harvard Business School Case 1 1. External Situation Analysis 3 1.1. The Market 3 1.2. Growth 3 1.3. Competition 3 2. Internal Situation Analysis 4 2.1. The Company 4 2.2. Current Situation and causes 4 2.3. SWOT Analysis 4 3. Marketing Strategy 5 3.1. Product and R& D Strategy 5 3.2. Pricing Strategy 5 3.3. Life Cycle Strategy 6 3.4. Sales and Distribution Strategy 6

Barco projection system as Barco N.V’s second largest division, its strategy to be successful in the market is to niche its product lines in the field of high-end markets. BPS aimed to enter any markets only if they had possessed in-depth knowledge and professional technology to be the top manufacturer about the industry. Moreover, Barco devoted itself into research and development of their products. So understanding the specific data and information is a very vital part of Barco’s employee culture

Barco Projection Systems - Case Study, Assignment 1. Describe the product line strategy of the Barco Projection Systems Division? BPS has followed a market segment based product line. BPS differentiated these segments based on the scan rate of the projectors. Video segment projectors had scan rates of 16 kHz, data projectors had scan rates ranging from 16 to 45 kHz and graphics projectors at the higher end had rates from 16 to above 64 kHz. BPS was the leader in the graphics projection segment

Barco Projection Systems - Case Study, Assignment 1. Describe the product line strategy of the Barco Projection Systems Division? BPS has followed a market segment based product line. BPS differentiated these segments based on the scan rate of the projectors. Video segment projectors had scan rates of 16 kHz, data projectors had scan rates ranging from 16 to 45 kHz and graphics projectors at the higher end had rates from 16 to above 64 kHz. BPS was the leader in the graphics projection segment

A CASE ANALYSIS OF BARCO PROJECTION SYSTEMS NEW PRODUCT DEVELOPMENT, PRICING AND MARKETING STRATEGY Problem Definition Barco Projection Systems faces a challenge to its market dominance by the introduction by a rival, Sony, of a product of purportedly greater quality than BPS offerings, at a cheaper price. BPS faces a dilemma on how to respond to Sony’s introduction of the 1270 projector into the high performance projector market, at prices that would threaten BPS’s hold across the its entire

BARCO PROJECTION SYSTEMS (BPS): CASE STUDY SUBMISSION Option Three (Development of BG 800). (a) Barco’s business model is based on differentiation strategy, which in turns caters for a particular niche segment of the projection system market. BPS is thus able to charge a premium price for its products. In order to be competitive BPS cannot play the price war game with Sony, which has much wider presence in the electronics market. In addition, price war will erode the complete market. BPS can

rocket? Because we want to go to the moon. If NASA would have only focussed on delivering rockets, they would never have reached the moon and probably had produced a great number of disasters while delivering or using those rockets. A Business Case focus, rather than only a delivery focus! (By the way & off topic: this delivery approach for me also caused the current financial crisis. Only focussing on the deal, not on the long term effects.) All reasons summed up in the question