Bare Minerals vs Pur Minerals

10. The minerals shown in Figure 1.12 (p. 7 lab book) are fluorite and topaz that have been tested for hardness. Use the Mohs scale in Figure 1.11 (p. 7 lab book) to identify which is fluorite and which is topaz.

Amethyst is purple quartz; the color is caused by iron (Fe4+) impurities. Azurite is a copper mineral. Calcite is a very common and widespread mineral and has highly variable forms and colors. Lodestone is a natural magnet. Mica is a sheet silicate. Rose quartz is translucent and a variety of the silica mineral quartz, found in pegmatite. Talc almost always found in foliated masses in metamorphic rocks with many carbonate minerals. Pyrite is a very common mineral. The brassy-yellow metallic color of pyrite has lead people to mistaking it for Gold, so its common nickname is

Are you interested in makeup? You’re really good at it or even don't know much about it but want to learn and/or extend your education in the makeup industry? Makeup is like a different type of art. It's amazing how cosmetic products can change the way a person looks, going from no makeup to a gorgeous glam look. Seeing someone's confidence boost up and making them feel even more beautiful is what amazes me.

2. If the mineral is non-metallic, decide if it is light or dark in color.

Many users from YouTube gain fame because of their jaw dropping makeup skills. They perfect everything they can in the most artistic way. Their colorful eyeshadows can be seen from miles away along with their flawless porcelain skin. Unlike food and medicine herbs, makeup wasn’t created by Mother Nature. Makeup has been around since the 1600’s, each generation improving every cosmetic created. The cosmetic that people get eager to buy? The foundation. Foundation has been known for the way it covers imperfections, provides an even skin, and give the desired finished - matte or dewy. It comes in many different formulations, including liquid, cream,

There are two types of minerals that we find in Earth - rock-forming and ore minerals.

The color of a mineral when it is powdered is called the streak of the mineral.

Mineralogy is a subject of geology. Mineralogy deals with the different properties of minerals. Mineralogy deals also with chemistry such as the structure of an atom.

Defining a mineral by color is not the most sophisticated method, due to many minerals hold the same color. Also, different imperfections can show different colors within the mineral. Only using color can be difficult to identify a mineral, but when using a combination of shape and hardness one has the ability to narrow down choices. If a mineral reflects light from a surface it is said to have luster, however it does not reflect light such as silver or copper does it would be called glassy, pearly and dull.

A consumer will always want to know how reliable the coverage of the product is. When using a foundation, coverage of the product is very important. Females use foundation to cover blemishes and discoloration. Is it more likely to be a drugstore foundation that is too runny, in need of multiple applications, is very oily and needs to be re-powdered and wears off throughout the day. While on the other hand, a high end brand will give full coverage, is not too liquidy nor too thick, only needs one application or layer, does not need to be touched up on, and does not need to be re-powdered. Therefore, high end products are more likely

Natural cosmetic powders glide on with the feather light touch of a brush imparting protection from sun-damage with high SPF ratings and natural protection from the sun's damaging UVA and UVB rays. Natural mineral makeup offers excellent coverage without heavy oils that cause blemishes and skin irritation. Mineral foundation powder stays in place without streaking and running, like heavy liquid make-ups. Most makeup companies produce their own lines of mineral powder cosmetics including foundation, eye shadow, blush, congealers, and eyeliners. Because of the small amount required for each use, you'll want to find the best natural mineral makeup available. One container of powder lasts approximately a year with everyday use. Natural cosmetics do not need to be replaced until they are used up, unlike regular oil based liquid

There is a famous saying that ‘cosmetics are not selling product but beauty.’ Therefore, it is important to keep planning and developing product to meet the needs of customers who pursue beauty. In line

For baby boomer generation which is experiencing life changes brought by aging, they have shown increasing interests in cosmetics and toiletries, not only to enhance their appearance but also for other reasons. A simple example is that they use foundation with treatment ingredients to protect their skin against harmful UV rays, and to help a variety of skin problems.

Nature Care products recognizes the unique expectations from individual consumers and have developed its niche product lines, such as make up, perfume, body deodorant, nail polishing, lipsticks, hair dyes, etc. These products intend to solve customers’ skin problems with the quality to offer specific therapy and cosmetics solutions. With the demands of various consumers Nature Care products main marketing objective is to provide a product range in each niche to fit various customers ' needs.

Cosmetics fall into their own marketing arena. It is the only other product, besides food, that consumers are in constant need of because cosmetics are used in our everyday lives. Cosmetics, in order to have any type of customer base, are made with great quality in mind. With all these different brands offering the same types and qualities of products, Dove had to branch out into another important segment of this cosmetics market. Cosmetics are being used just as much by men as they are used by women, and it is important that a cosmetics product line can compete in the market of men’s products as well. Dove’s main competitors, Nivea, L’Oreal, and Garnier, have not crossed into making men’s products. The lack of men’s products gives Dove a competitive advantage in their arena. Dove has dominated in this category through their marketing and different direction.