Barnes And Nobles Mission Statement Analysis

The About Us page on www.dollargeneral.com aligns quite well with their stated mission. In many ways, it is simply an elaboration of their mission statement. The Dollar General website is an example of the correct way to align a company’s mission with the website. It appears to be an organization where the mission and vision permeate the entire workforce. From leadership on down, it appears that Dollar General is truly living their mission

A mission statement sets out the long-term objective of the business. ASDA's mission is: “to be Britain's best-value retailer exceeding customer needs always”.

Target Corporation’s mission statement is to make their company the most sought after shopping destination by delivering a great guest experience with the most innovated technologies and quality merchandise. Target is the second largest general merchandise retailer in America. Target was founded by George Draper Dayton, in 1902, with the name Goodfellow Dry Goods. In 1903, Mr. Dayton changed the name to The Dayton Compay. Furthermore, the first Target store opened in 1962 in the Minneapolis, Minnesota which became the main headquarters. It grew to be the largest division of the Dayton-Hudson Corporation and was subsequently renamed the Target Corporation in 2000. Target anticipates staying ahead by challenging the company to be the most efficient and intellectual upscale company in the retail industry (Target Corporation, 2016).

The Target Corporation’s mission statement is to make their company the most sought after shopping destination by delivering a great guest experience with the most innovated technologies and quality merchandise. Target is the second largest general merchandise retailer in America. Target was founded by George Draper Dayton, in 1902, with the name Goodfellow Dry Goods. In 1903, Mr. Dayton changed the name to The Dayton Compay. Furthermore, the first Target store opened in 1962 in the Minneapolis, Minnesota which became the main headquarters. It grew to be the largest division of the Dayton-Hudson Corporation and was subsequently renamed the Target Corporation in 2000. Target anticipates staying ahead by challenging the company to be the most efficient and intellectual upscale company in the retail industry (Target Corporation, 2016).

Just like every other successful company John Lewis also has a mission statement. It allows the company to highlight their values and provide a brief summary. Their strategy is to keep their employees or ‘partners’ satisfied so business continues to improve and succeed. This is noticeable as one takes a stroll through a John Lewis retail stores and takes in the strong atmosphere of staff passionately explaining to customers about their products. (Full mission statement can be found in appendix 1). Their strategy is based on three independent objectives – partners, customers, and profit.

Target was founded by George Draper Dayton in 1902. He was born in New York and wanted to explore the markets growing in the Midwest. Because of this, he purchased land in Minneapolis and began Dayton Dry Goods Company, which became what we know today as Target. Dayton’s principals are the foundation for many of Target Corporation’s values to this day. Dayton’s store soon became synonymous with reliability and fair business practices. After Dayton’s death in 1938, he passed his business along to his son, who grew the Dayton Company into a nationwide retailer. In 1911 the company was renamed as The Dayton Company because it better reflected the variety of products and services that the company offers. In 1916 The Dayton Company became a founding

website it reflects the same mission statement. Their mission statement is a City High School striving to be a

Let's make a more detailed comparison between the mission statement and the "about us" page of the website. The first sentence

Have you seen “Inside John Lewis”? In this documentary, BBC goes behind the scenes of John Lewis (one of Britain's biggest and best known department stores) as it tackles changing tastes of consumers, deals with existing problems and tougher competition and the its worst recession in 80 years.

The company/firm that I decided to write about is Barnes and Noble. Barnes and Noble’s are the largest retail bookseller in the United States. They first opened their doors in 1883 in New York City. In the past century, they have grown and expanded all over the United States. Currently the company is not doing as well as it did in the past due to the invention of eBooks offered in tablets as well as Barnes and Noble’s ebook product known as the NOOK. Barnes and Noble have deemed the NOOK the number one cause of their declining sales. Though the company is losing money they are remaining confident to the public. Their mission statement states “To operate the best Omni-channel specialty retail business in America, helping both our customers and booksellers reach their

Best Buy has always faced competition in the industry that is functions in, and as the years have continued this has grown from rival electronics stores to phone companies. As stated by CEO Hubert Joly, "We are pleased today to report strong top and bottom line growth for the second quarter of fiscal 2018 (Joly 2017)". Best Buy saw an opportunity to expand its retail offerings and thrive in the electronics industry, and they believe the key to achieving this is by marketing and merchandising.

Overall Best Buy does an ok job at portraying their image and mission, while their image may be clear, the mission falls short. Best Buy’s image of customer service and unbeatable prices stands true however they do not have an official mission statements and only inferences can be made on what their mission actually is. The company doesn't mention any values in the mission and doesn't provide them separately, so it is unclear what drives Best Buy's actions and decision-making. The statement is customer-oriented, which means that it is focused on satisfying customer needs and solving their problems. So this can be inferred to what their actual mission and intentions are.

Before we can look at whether or not a company’s website content lives up to its mission statement we should clarify what a mission statement is and what parameters a company has set up for itself within the scope of those parameters. In essence a company’s mission statement tells the public what the company is about. More specifically, what this business exists to do or provide, what the company’s values are and the broader idea of what the company desires to become while sticking to the values it has prescribed for itself.

A mission statement should be comprised of, or address, nine essential components: customers; products or services; markets; technology; concern for survival, growth, and profitability; philosophy; self-concept; concern for public image; and, concern for employees. While Amazon does not have a formal mission statement, the basic mission and goals of the Company are evident in the words of Mr. Bezos, "We have one strategy at Amazon.com - provide the customer with the best shopping experience." Additionally, "…our goal is nothing short of building the world's most customer-centric Company." Lastly, "our Company mission is to leverage technology and expertise to provide the best buying experience on the Internet" (Balanced Scorecard, p. 1). These quotes from Mr. Bezos could be combined to create an effective mission statement, as follows: The mission of Amazon.com is to leverage technology and the expertise of our invaluable employees to provide the best buying experience on the Internet. Our goal is nothing short of building the world's most customer-centric Company

When reading it tells us a story of how they have been around for a while (1980) and all of their services they offer. Reading the mission statement gives us a brief glimpse into their operation and tells me as a consumer that they are proud what they do, they seem to be very honest and give a great insight into their daily operation. After visiting their home page I immediately get the link to their mission statement through the way the web page is build up (http://www.macyscoffee.net) it feels homey and I feel directly invited to find out more about their bakery. It gives the viewer a lot of options without being too pushy or over the top modern. The wholesome look