Barnes and Noble

1050 Words Feb 6th, 2015 5 Pages
Kera Cleary
Business-127

Case Study- Barnes & Noble

To which environmental forces is Barnes & Noble responding? Barnes & Noble are responding to external environment.
When Leonard Riggio opened Barnes & Nobles he wanted it to be more of a social gathering verses just a bookstore. It was a BIG HIT, one of a kind. 1995 Amazon.com emerged. In 1997 Mr. Riggio launched the barnesandnoble.com in order to keep up with the customers wants. This is a continual battle Barnes & Nobles is fighting, constantly changing their company to fit the world around it. What is appealing to customers about ordering online?
Online ordering is appealing to customers because the convenience! Convenience of not leaving
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None One 2-5 6-10 14 10 or more What is the primary device on which you read electronic books? Computer X phone iPod kindle Cleary 3 Nook iPad Other ( specify ) Chris Dembowske- A&P mechanic How many books have you read in the last year? X None One 2-5 6-10 10 or more How many electronic books have you read in the last year? X None One 2-5 6-10 10 or more What is the primary device on which you read electronic books? Computer phone iPod kindle Nook iPad Other ( specify ) Cleary 4 Shannon Ludwick- Stay at home mom How many books have you read in the last year? None One 2-5 7 6-10 10 or more How many electronic books have you read in the last year? None One 2-5 6-10 22 10 or more What is the primary device on which you read electronic books? Computer X phone iPod X kindle Nook iPad Other ( specify ) Lindsay Ludwick- Stay at home mom How many books have you read in the last year? X None Cleary 5 One 2-5 6-10 10 or more How many electronic books have you read in the last year? None

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