Barnes and Noble

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Barnes & Noble: Managing the e-Book Revolution The matrix shows high digitization in the products and processes of companies offering eBooks The matrix shows high digitization in the products and processes of companies offering eBooks Digitization of Products and Processes in eBooks market High | | EBooks and reader devices(Kindle, Nook) | Low | | | | Low | High | In a world of tablets and smartphones, people tend to feel confused whether a dedicated e-reader is the right choice. E-Readers give the ability to carry thousands of books on the go saving paper and helping to make this planet greener. The big question is whether a dedicated e-reader is better than multipurpose tablets and smartphones. There are many…show more content…
While the e-Books industry posed a serious threat to the retail books industry, Barnes and Noble jumped into a new market too soon and unprepared. In order to prove itself equal, Barnes and Noble has sacrificed its biggest advantage – physical bookstores which catered to book lovers’ impulsive need of selecting books from the shelves. The company launched its own dedicated e-reader device – Nook to get itself into the e-books game which cost them a heavy R&D investment especially when their core business has always been low tech. While the features offered in Nook are almost similar to Amazon’s kindle, it is still far behind the Kindle’s 60% market share. Nook’s decreasing sales patterns over the years have revealed that Amazon, Apple and Google are the major industry players in the reading device market and Barnes and Noble is lagging behind because it lacks the innovation required for a software company. Barnes and Noble could never afford to sell Nook devices as cheap as Kindles, and hence they should have collaborated with one of the industry players – Apple or Google in order to be in the race of eBook readers. If Nook fails in future, Barnes and Noble should go back to the retail sales of physical and eBooks since they were the pioneers of Book Selling companies. Unlike DRM relaxation in digital music, publishers did not want to do the same with eBooks because they feared what happened to the music business when Napster arrived on the scene and resulted in

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