Barnes and Noble Product Positioning

Enthusiasts and self-appointed experts assure us that this new digital literacy represents an advance for mankind; the book is evolving, progressing, improving, they argue, and every improvement demands an uneasy period of adjustment.

In the passionate article, “Digital addictions mean we can't read books anymore. And that's a problem” by the opinionated Jim Sollisch, the author convincingly argues digital distractions seem to take over our world and the simple pleasures like reading are forgotten and that is a severe problem with broad repercussions. Sollisch effectively and competently builds the argument by using a variety of persuasive and argumentative rhetorical techniques including but not limited to facts and studies, tone, and the use of a personal anecdote.

Barnes and Noble is dedicated to providing "the best specialty retail business in America. " B&N certainly delivers on its promise, offering over 1 million book titles on demand with unmatched customer service. The B&N dedication to providing superb service with an unmatched number of options serves as an example for industry competitors on how to operate successfully with the customer in mind. Let's examine the specifics of the Barnes and Noble mission statement.

Throughout the article Carr establishes the mental process of what reading used to be, and now the modern technology reading. Before one is immersed in the tech world, reading books and newspapers was easy, flying through the books and need to run to the local library. Nowadays, teenagers, and adults all resorts to the Web. Whether it is a blog, social media post, or the online newspaper, many tend to read the bare minimum. Some may complain about the comment or caption is longer than a paragraph. Readers in today’s age

Merga, Margaret K. "Are Teenagers Really Keen Digital Readers? Adolescent Engagement in Ebook Reading and the

As humans, we have always looked to develop our environment solely based on tangible content, all done without any dividing barriers. However, throughout recent history, we have been at the forefront of a complete shift in the way that our society functions as a whole. Our newly founded dependency on technology has been more than evident, with it now taking up a substantial chunk out of our daily lives. What once was done exclusively with just pen and paper now has taken the form of something so much more complex and seemingly infinite. As a result of this, our reliance on physical text has transformed into an interest in something much less personal, adding further to the convenience and appeal that books offered. Into the Electronic Millennium by Sven Birkerts dives into this idea head on,

Most can admit that the soft white glow of a screen, filled with quick motions, conversations, and vibrant colors is far more intriguing and draws people like moths to a flame rather than the wordy and numerous pages of any literary work that has to make them think. For many, reading has become a chore when every fact, opinion, abridged book, show, or even funny cat pictures and other irrelevant and distracting thing is readily available to clutter and scatter thought. Technology caused people to abandon intelligent thought, books, and things that in the past were valuable. The display of people’s reaction reading a passage from a book and their blatant disgust towards it, to the simple lack of desire for reading a book is

Alison Gopnik's article "Diagnosing the Digital Revolution: Why it's So Hard to Tell if it's Really Changing Us" explores her positive outlook towards technology. She discusses the differences between her positive outlook towards technology and the negative outlook of Sherry Turckle towards technology in her book "Alone Together". Gopnik begins the article with a metaphor. At the age of 2 she was given a "device" and she was addicted to it. She would take it everywhere and be constantly engaged by this device. She then explains that, "The Device is, of course, the printed book and I've been its willing victim all my life," (523). She is trying to tell the generation before computers and phones that books are equivalent to new technology in

Instead of pushing back against the tides of technological innovation, literary elites and authors must realize that technology can be used as a way to endorse reading. If technology is to be employed for the promotion of reading and the impediment of aliteracy, scholars must first modify their opinions on technology itself; they must recognize that engaging and challenging the mind can also be accomplished through video games. “Many role-playing games require the player to solve intricate puzzles in order to advance through a deep plot,” and video games often “bring the player into an active and dynamic world where thought is required to solve complicated puzzles” (Ofstad). Condemning technology will not spawn progress in the crusade against aliteracy, instead it will further isolate the younger culture of potential readers that have grown up in a culture that promotes technological modernizations. The online company Amazon has successfully executed the blending of technology with reading. By selling books online and utilizing social networks, Amazon has been encouraging its consumers to read and buy books. Its “Customer reviews, personalized book lists, and an almost unlimited supply of books give the user something of a virtual ‘social’ environment in which great books can

E-Books feel different from real books and that has a profound impact on how the text is read. To Klinkenborg the E-Book is an illusion, both are not the same and those who try to make them so are wasting their time. An E-Book isn’t printed on ink, you don’t actually turn pages, and you can’t feel the book as you’re reading it, which can be very un-captivating. Books are meant to be shared, admired, and collected. Sharing books is the cornerstone of collective knowledge and the inability to do so, in regards to E-Books, is bad for

I do not know why, but I found myself not interested in books. In general, I think in out culture, reading is not popular as other cultures, and those who love reading is just an exception where the majority do not read. In addition, however, there is a generational shift towards reading habit, I think me and my generation do not read books as those in the previous two or three decades, and that’s due to many factors. Technology is one of the most important factors, one the other hand, Kindle is exploiting technology to make people love reading and it succeeded in doing so with me and others. Unsurprisingly, a study shows that those of age between 19 to 29 are the most prolific E-book readers (1). However,this artifact (E-book) is posing any considerable threat to the hardcopy book industry in the near future. There’s a report shows that a few readers have abandoned the hardcopy books for E-books

Alexandra Alter, a books and book publishing reporter for the Wall Street Journal (WSJ), in her article, "Your E-book Is Reading You" discusses the ability for publishers to collect customer reading habits information (analytics) through the use of e-book readers and related software. Prior to working at the WSJ, Alter earned a college degree and master's degrees in journalism and religion from Columbia University. The WSJ is a prestigious newspaper in the United States with over 2 million readers. The WSJ is one of the most widely read newspapers. The target audience for this article consists of general book readers and consumers using e-book readers. The article is a timely as in 2012; the Pew Research Center released a report demonstrating

Print catalogs are giving advertisers another avenue by which they can reach their audience, and are being embraced by more and more brands in the competition for market share. In the quest for brand awareness, the more channels of communication the better; the print catalog is yet another way to lure customers to engage with a brand’s multi-channel campaign – and are often a point of differentiation from the competition.

Now days with the rise of digital technology many physical items such as pen and paper are slowly being replaced by computers and smart phones. But is this really a good thing? I read books and of course so do many other people in this class and around the globe. But since the creation of ‘e-readers’ more and more people have been converting to the technology based side of reading. Although technology is slowly becoming more predominant in this era we should not rely on it to always entertain and keep us occupied.

Local libraries serve as a necessity for students and members of the society because to a certain extent, it offers services that they can shared at no cost. Local libraries exist because individual demand these services to be available. Although there might not be individuals who need to visit a library, the truth is that some do need to access resources in the library. When you said that “the book buying market has dwindled down over the last few years with major bookstore chains closing, such as Borders,” it made me curious to find out why Borders went out of business. Borders went out of business mainly, because they outsourced its online sales functions to Amazon, operated e-books to late and invested too much money in music sales (Why Borders Failed While Barnes & Noble Survived, 2011). This scenario lets us know that individuals are more likely to shop online. Furthermore, as digital technology advances, local libraries know that they also have to adapt and implement any source of digital trends such as e-books in their website so individuals can have access to it. When local libraries diversify well, it brings the possibility of everyone receiving the services.