Basf Marketing Report

6884 Words28 Pages
"We don 't make a lot of the products you buy. We make a lot of the products you buy better.®" An Exemplar Marketing Company Executive Summary BASF the chemical company is a provider of chemicals that has operations on five continents selling intermediates to various different industries. Founded in Manheim Germany in 1865 BASF has continually been on the move growing its presence globally. Aggressive expansion in the 1960’s led to this global presence with continued growth into the Asian markets planned in the early 2000’s. In order to be known as “The” global chemical supplier BASF redefined its image by officially changing its name from “BASF” to “BASF the chemical…show more content…
They offer intelligent solutions based on innovative products and top notch services to its customers globally. This is the basis of their mission statement and purpose as a company. Their mission is also to create opportunities for success through trusted and reliable partnerships. BASF visions of success include sustainable profitable performance, innovation for the success of customers, safety health and environmental responsibility, personal and professional confidence, mutual respect and open dialog as well as integrity. Creating a Sustainable Profitable Performance to BASF is the basis for all activities within the company. They are continually committed to the interest of their customers first and foremost. They take pride in rewarding their employees, shareholders and take the same stance with regards to society as a whole to better the environment around them for future generations. BASF takes pride in developing innovation for their customers to add continuous long term partnerships well into the future. Their trade mark statement of "We don 't make a lot of the products you buy. We make a lot of the products you buy better.®" clearly states this philosophy. They derive nearly all of their business from Business

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