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Basic Concepts: Supply and Demand Simulation

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Basic Concepts ECO/415 – Applied Economics in Business December 20, 2010 Basic Concepts: Supply and Demand Simulation Goodlife, a property management firm, located in Atlantis is responsible for the management of 2000 apartments. Their primary goal is to maintain equilibrium in the two-bedroom rental market. They are the only management firm operating in a monopoly market within Atlantis. The management team, consisting of Susan Hearst and Hal Morgan, is responsible for maintaining the equilibrium. Susan and Hal must maintain minimum or no vacancies, establish new rental rates, and set advertising schedules in order to accomplish this goal. In order to increase the quality of apartments demanded, Hal Morgan …show more content…

The amount of apartments demanded became more than the number of apartments available at the current rental rate. Goodlife increased their rental rate causing an upward shift in the supply curve. As the rental rate increased so did the quantity supplied. It was of high importance in this simulation that the management firm carefully analyzes the rental rate, demand, and supplied quantity of apartments. Hal Morgan recommended that it would not be beneficial for Goodlife to lease all apartments at the current rental rate. The maintenance cost increases as the demand for the apartments increase. It would be in the management firm’s best interest to lease the apartments at a higher rate. This will ensure that maintenance costs are met. The revenue rate can be increased by lowering the rental rate and the vacancy rate. More quantity is demanded at a lower price, other factors remain constant. When the rental rate decreases, the demand increases resulting in a lower vacancy rate. When the rental rate decreases, revenue increases eventually and the rental rate and demand is at the maximum. In order for all apartments to be rented the rental rate must be reduced. In year seven, Goodlife started seeing a decrease in the demand of two bedroom apartments. The consumers were starting to have a preference of purchasing a home, rather than leasing an apartment. There was becoming a

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