Basic Concepts of Integrating Internet Into Car Buying Activity Of Consumers

Decent Essays
Informational Report
Basic Concepts of Integrating Internet Into Car Buying Activity Of Consumers

Report submitted for the requirement of the course “Managerial Communication”, I Semester,
Academic Session 2014-2015

Submitted By
Mr. Sankalp Bhagat (A05)

Amrut Mody School Of Management
Ahmedabad University
Ahmedabad, Gujarat


I would like to our express sincere gratitude towards Miss Tina Jobanputra, Faculty of Managerial Communication, Amrut Mody School of Management for making us understand the subject well.

Table of Contents

Executive Summary
1 Introduction
1.1 Purpose
1.2 Scope
1.3 Method
1.4 Assumption
1.5 Limitation
1.6 Background
2 Findings
2.1 Traditional Method
2.2 Car
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This implies that there is no bias for particular segment.

3.2 Specifications
This category covers performance specifications, capacity specifications, comfort specifications, safety and other features like country of assembly, warranty, etc.
Among the three websites, does not show all the specifications, and others show all.
To know the accuracy between all the three websites, one example of car is taken and information is mentioned for few constraints.

Ex: Maruti Swift DZire ZDI

Max Torque
Site Not Working
Rear Tire
185 / 65 R15
Not Available
Site Not Working
Turning Radius (wheel base)
4.8 meters
4.8 meters
Site Not Working

This implies that some information can be omitted cautiously with pool of information. Also, the webpage was not working in for specifications tab shows website’s maintenance inefficiency.

3.3 Pictures
All the three website’s have pictures of the car models from front, back and side. Also, for few cars, they have images of interior.

3.4 Mileage Estimate
All the three claim to have mileage estimate tab. To check the reality, here is test
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