Basic Info About Tesco Malaysia

2189 Words Nov 3rd, 2008 9 Pages
Tesco Stores (Malaysia)

Background/ History

Tesco Stores (Malaysia) Sdn Bhd was incepted on 29 Nov 2001, as a strategic alliance with local conglomerate, Sime Darby Berhad of which the latter holds 30% of total shares. Malaysia was selected as the next market of entry because of its growing economy with political stability, market size & GDP and its ability to grow.
The first Tesco store in Malaysia was officially opened in May 2002 in Puchong. The opening of Tesco changed the consumer demand as well as brought new standards in retailing. This spurred both big and small retailers to be efficient and competitive with the end result of benefiting Malaysian consumers.
The second store in Malacca was opened in October 2002, followed by the
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This hence leads to the retail establishment being able to provide ample parking and also bigger isles for trolies and so on . The isolated location also provide tesco the freedom in being flexible in the design of the store.

Tesco Klang

The tesco klang branch is also located at an isolated location. Eventhough it is located close to the newly developing residentian area called the botanical gardens. This means Tesco klang still have to spend a lot of money on advertising such as flyers and also billboards.Just like the tesco kajang tesco klang is also located along an important road which is the klang banting trunk road.

Store Layout

The Tesco store layout has been set to make it easier for customers to get attract impulse buying customers. The arrangement on the shelves also has been set so prime product are easier to reach and set at eye level. The aim of the store layout is so that the customer gets to see the whole store so even if you only needed to buy one product for example eggs you still would have to walk through the electrical and dried stuff section. The map below shows the store lay out for the shah alam tesco branch. The different categories of product are clearly labeled below.

The product that most customers come to buy from hypermarket are groceries and as we can see from the store layout plan above , if a person wants to buy a few groceries he or she still has…