Basketball Vs Under Armour

Michael Jordan is a very famous personality and almost everybody knows him. Jordan goes beyond the basketball world because some people know him even without knowing a thing about basketball. Michael Jordan has a variety of products in market that many people like because of their texture, style, authenticity and models and because it is Michael Jordan. People sometimes also recognize the logo of the brand and people would be willing to pay a high quantity of money to get Michael Jordan’s products. Jordan is a role model for little kids to persuade them to become basketball players or at least practice the sport. Michael Jordan is important because he is one of the greatest players in the history of the NBA, his drive to succeed and to

While James was in high school he excelled in two sports, football and his more known sport, basketball. LeBron excelled greatly in football, he was named All-State wide receiver in his sophmore year (Smithwick 10). His mom was worried about James and wanted him to quit football, so he wouldn’t get hurt. Later he broke his finger in a football game and his mother made him quit. When he was in high school, James made the rounds of the postseason all-star games, and he earned most valuable player of the year award at the McDonald’s High School All-American Game (Newsmakers B2). LeBron wanted to skip his senior year to enter into the NBA draft, but was against NBA rules, so he returned to high school now the most famous high school player. Even before James entered the NBA draft he had already signed a $90 million contract with the brand Nike (Contemporary C4). LeBron James entered the NBA draft in the summer of 2003, and was selected by the "struggling to make it in the NBA" Cleveland Cavaliers (Smithwick 14). The three year contract that James signed with the Cavaliers amounted to nothing beside the more than $100 million in endorsement contracts he has signed with Nike, Sprite, Powerade, Upper Deck Cards, and Bubblicious bubble gum. If it was anybody's guess, they would have said that James was going to play poorly in his first year, but he proved them wrong, everybody wrong. He was named rookie

There are a large number of individuals who unintentionally support the work that these children do. A prime example of this would be consumers who purchase professional athletic gear such as the jersey of the Los Angeles Laker’s star Kobe Bryant or the former Most Valuable Player (MVP) Steph Curry of the Golden State Warriors. These are only two out of the thirty National Basketball Association (NBA) teams that will be required to use Nike produced gear. In 2015, the NBA signed an 8-year contract with Nike for them to produce all of the gear for all NBA Teams, such as jerseys and shorts as well as fan gear such as jerseys, t-shirts, socks, jackets and any other apparel that the league can use to generate large profits. However, the consumers

Nike, Inc. sought professional athletes to endorse their athletic shoes and in 1985 contracted with Michael Jordan. Michael's success in sports and his endorsement of a personalized Nike brand brought in over $100 million in the first year (Kotler & Keller, 2009). Nike has continued to market successfully with their "Just Do it" campaign and their targeting women athletes.

Instead now, fans look in and establish relationships with players, who become icons. Jordan, of course is the perfect example. Not only was he successful in the NBA, Jordan won two gold medals in the Olympics, the global games and even retired from basketball to pursue a baseball career in the minor leagues affiliated with the Chicago White Sox (49, 126). These brought more and more fans outside of the NBA and the country to Michael Jordan and the brand he had become, establishing this relationship on multiple

The revolutionary marketing campaign surrounding the unproven rookie was considered very urban for the time. During Nike’s early years, they had a difficult time pushing sales for their brand new athletic sneakers filled with air. This all changed seemingly overnight when the young Jordan took the basketball world by storm, dominating the opposition night in and night out. The Air Jordan I launched in 1985 in a black and red colorway to match the uniform of the Chicago Bulls. For $80, people could purchase a pair and experience what Nike called “human flight”. To add even more to the Nike and Jordan craze, the Jordan I failed to meet the National Basketball Association’s sneaker color standards at the time, due to a lack of white color. Jordan refused to stop wearing his own shoe, and the NBA began to fine him $5,000 per game that he wore the shoe. Because of Michael’s outstanding performance on the court, the Jordan I was flying off the shelves, selling out at almost every major retailer. These sales were more than enough for Nike, so they began to pay off the fines from the NBA. Then, the greatest sports ban in history took effect. On October 18th, 1985, the NBA officially banned the Nike Air Jordan I from the league, making it illegal to wear them for play. What was thought to be the death of the sneaker was the complete opposite. Nike pushed back

Lebron James, the first pick taken in this year’s draft, may be the prototype for an athlete having immediate fame and wealth by jumping straight to the NBA. Almost undoubtedly, he has set the bar for years to come. Before he even played in an actual NBA game, he already had his own commercial and shoe deals. When he was a senior in high school, ESPN and ESPN2 were already publicizing his regular season games whenever they had the chance. Amazingly, as a junior in high school, he was already being considered the next Michael Jordan (Broussard).

When thinking of the National Basketball Association (NBA), the players who come to mind are usually Michael Jordan and LeBron James. Many different opinions exist between the different generations of each player, with the older generation usually liking the Jordan era and vice versa with LeBron James. While the debate about who the greatest player of all time may never end, there are a few ways that the best can be determined; through looking at the player’s childhood to adulthood, statistics, and achievements on and off of the court, one can decide for themselves.

Michael Jordan had to fail to succeed. Michael Jordan failed at what he did to strive harder to be the best at what he was doing. Designers Peter Moore, Tinner Hatfield, and Bruce Kilgore dedicated the shoes to Michael by using his silhouette as the legendary “jump-man” logo. In early 1984, Jordan had no idea that being a part of Nike would be one of his greatest accomplishments in his career. Jordan makes 100 million dollars every year just from the production of shoes and clothing apparel because his silhouette is used on every pair. In order for him to even be considered to be the face of the shoe brand, Michael had to prove why he’s the best and there were a series of events that led to his major accomplishment.

In 1984, after he won the championship at North Carolina, Michael Jordan was signed to a five year endorsement deal by Nike. The contract was worth about 2.5 million dollars. A lot of people were very judgmental because of the huge endorsement given to a rookie. I am surprised as well because in this day and age, a company would never do that. However, because Michael Jordan had so much skill, he made all of the skeptical people eat their own words.

Baseball has Babe Ruth, Joe Di Maggio, and Lou Gehrig. Boxing has the likes of Henry Armstrong, George Foreman, Mohammad Ali, Oscar de la Hoya, and Manny Pacquiao. Soccer has the likes of David Beckham, Ronaldo, and Pelee. Basketball has a lot of names to offer but only one stands out as someone with whom the sport can be safely associated with: Michael Jordan. What Jordan and rest of these sporting stars have in common is that they have an unwavering passion and dedication to excel in their game.

(Footlocker.com) His own shoe, with his own logo, designed specifically for him by Peter Moore was worn every game after being signed. Every game he wore a pair of Air Jordan’s he was fined $5000, but Nike paid for the fines. The Jordan 1 the first Air Jordan’s made were the most expensive basketball shoe at $65. Another 5 shoes designed later the Jordan 6’s were made. Michael wore the Infrared 6’s to his first championship win. Skipping up to the 9’s being made Michael retired to play baseball, but the shoe line went

The famous basketball shoe Air Jordan’s, are the number one shoe bought by consumers. The Air Jordan shoes originated from no one but the basketball star Michael Jordan. His shoes not only were a hit on the court, but also shortly became a fashion statement with years to come. Jordan took his skill on and off the court to further his business with his shoes.

The use of specific athletes in marketing campaigns really began to show promise when athletes like Jordan began wearing their own brands of shoes. The idea to consumers or fans of the NBA that they could wear the same shoes as Michael Jordan, and somehow play like him was an easy sell by Nike. Today it is now common for marketable athletes in almost all sports to wear their own style of shoes, spikes, or skates. An interesting point to make is that through Nike Michael Jordan eventually launched his own clothing line called Jumpman23 that makes everything from socks and underwear to winter coats. Even though Jordan has been retired since 1999 the Jumpman23 company has continued to release a new shoe every single year that are simply called “Jordan 24”, an increasing corresponding number to the number of years the shoes have been produced. The new Jordan shoes still retails at over $150 a pair even though Mike hasn’t stepped on the court in 11 years! After retirement and becoming the CEO of the Jumpman brand Michael Jordan has been able to court other famous athletes from a variety of sports to wear his brand. A few examples of the athletes include Derek Jeter (baseball), Dwayne Wade (basketball), Jason Taylor (football), and April Holmes (track and field). The wide range of athletes in all different sports who now market a brand for arguably the greatest athlete of all time truly shows the money, power, and influence an athlete can experience

Nike Company started in 1984, in Portland Oregon by Tinker Hatfield, a former pole-vaulter and architect. Hatfield worked his way into the shoe industry. He got his idea from Converse’s in the early 1970’s slogan, Limousines for the Feet. In Hatfield believe our culture have a lot of interest in shoes, just as much as our culture back in the 1950’s were interested in owning cars. They began introducing their Nike shoes and products to the society by images of people and things like the production of the Nike Air Jordan. This product was named after Michael Jordan. Michael Jordan is the best basketball player and biggest star at that time. In advertisement, Michael Jordan would show us a quick lay up to the goal