Baskin Robbins Marketing Plan Outline Paper

Marketing is essential for every business, be it a small household business or a large multinational group. All businesses depend on marketing in one way or the other. Setting of goals according to entrepreneur’s visions marks the starting o f the plan. It is better to do proper research and documentation before launching a product in the market or else the results will not be according to one’s thinking. Raymond Morose is the owner of Pet Palace and has been running this business for the last 44 years (Manta, 2010). Raymond Morose is running the business with a small staff but is very clear about his goals, as he has set his goals according to SMART approach. SMART stands for specific, measurable, achievable, relevant, and time-based and

Through the comparison of the product strategy of B&J and Haagen Dazs, our group came to a conclusion that B&J is a better choice than Haagen Dazs. In terms of product variation, we find that B&J have more innovative and special flavours which caters a lot to the younger consumers. Unlike Haagen Dazs which offers less unique flavours that caters to adults more, where there are less consumers of ice cream. Next, the product design of B&J is more fun and colourful and thus will attract younger kids to want to eat the ice cream because the packaging looks more interesting. In addition, B&J flavours have very unique and special names, for example Chunky Monkey and Brown Sugar Blondie. While Haagen Dazs only has very normal names like Coffee or Baileys. Hence these innovative names will attract consumers. And lastly, the product packaging of B&J is more environmentally friendly than Haagen Dazs. Hence, after analysing and comparing the product strategy of both the companies, our group decided that B&J is better and is more worth

In my opinion, the first P i.e. ‘Product’ is the most important component of the marketing mix. It is an instrument using which value is delivered to the customer. It is a ‘bundle of benefits’ that can be offered to and appreciated by a particular set of consumers. Products or services lie at the heart of a marketing strategy; they serve as means of differentiation for the company or a brand representative of a firm. If a customer purchases a product and it does not meet her expectations, then she

Dunkin donuts is the second number of largest coffee and bakery House Company in the United States. In 1950, the company`s store was opened by William Rosenberg in the Quincy, Massachusetts. “A before year 1990, Dunkin donuts first competitor was Mister Donut but Dunkin donut`s owner Allied-Lyons had purchased the Mister Donut then all Mister Donut stores in North America and Allied-Lyons offered the change name and became called the Dunkin donuts”(5). There are 18,000 points of distribution in nearly 60 countries around the world and 11,000 Dunkin donuts restaurants, 7,300 Baskin Robbins restaurants in 36 United States and 3,068 international shops in 32 countries. All these Dunkin Donuts stores are 100 percent franchised business at the end of the 2013 years. Dunkin ' Donuts 's

According to an article from ‘Supply & Demand Chain Executive’ written by (DelMonte, 2007) states what is the marketing mix: “is putting the right product in the right place, at the right price, at the right time.’ The marketing mix is an implement which is needed and it is much utilized in today’s working industries for managers to evaluate business targets such as sales and company’s profits, and also to assist in order to meet consumer needs effectively. It purposes is to satisfy the customer as well as the seller by using the marketing mix tool. The marketing is known as the ‘4Ps’, and it is made up of: place, product, promotion and price.

ReferencesMarion, A. M., & Cengage, G. (2006). "Product Mix" Encyclopedia of Business and Finance. Ed. Retrieved 31 Jan, 2009 from http://www.enotes.com/business-finance-encyclopedia/product-mixQuickMBA.com (2007) "Marketing Research" Retrieved February 2, 2009from http://www.quickmba.comThe Home Depot. (2009). Retrieved January 31, 2009 from http://homedepot.comThe Home Depot, Inc. (2009). "The Home Depot Values". Retrieved 31 January, 2009 from http://corporate.homedepot.com

Marketing mix -The marketing mix is commonly used marketing term. Its elements are basic, strategic components of a marketing plan. Which is mentioned as the four p’s, which include Price, place, product and promotion. More recently 3 more P’S have been added to the marketing mix which are people, process and physical evidence this is known as the extended marketing mix.

Cold Stone Creamery was founded by Donald and Susan Sutherland in an effort to make perfect ice cream that was neither soft serve nor hard packed. What makes them stand out compared to many other ice cream stores is that all their stores make ice cream fresh daily in the store. The company was founded in 1988 and had its first store in Tempe, Arizona (which is still operating), they also moved there headquarters to Scottsdale, Arizona from Tempe, Arizona in 1997. Their name Cold Stone Creamery comes from a granite stone used to mix add–on like cookies, m&m’s, sprinkles, chocolate… into ice cream. The store main ingredient is

Ben & Jerry 's Homemade, Inc. produces super premium ice cream, frozen yogurt, and ice cream novelties in rich and original flavors. The company sells its unique offerings in grocery stores, restaurants, and franchised ice cream shops, and it holds about one-third of the market for its products. This global company began with only a $12,000 investment to open Ben & Jerry’s Homemade ice cream scoop shop in a renovated gas station in downtown Burlington, Vermont, on May 5th, 1978. From one small shop in downtown Burlington, the company had grown to include a chain of nearly 100 franchised shops, and a line of products sold in stores across the country.

There are various ‘products’ some name it components or levels that constitute a product offered by a company. These can be described as core product, actual product, augmented product and potential product.

The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.

Starbucks advertises two essential mission statements. First and foremost, it strives to “establish [ourselves] as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while [we] grow(s).” (Starbucks) Reflective of its mission, Starbucks bases its strategic campaign and communications on six indispensable philosophies; structuring a pleasant work environment in which employees are treated with “respect and dignity,” incorporating diversity in all business aspects, purchasing, roasting and delivering fresh coffee, retaining satisfied customers, giving back to the community and environment, and developing

The firm attempts to generate a positive response in the target market by blending these four marketing

Inside the front doors of a grocery store, customers are presented with a diverse, vibrant display of fresh fruits and vegetables. With its inviting rainbow of bright colors, the produce section leads past the wafting, sweets smells of bread and pastries in the bakery and through winding aisles stocked with an assortment of goods. Linings the aisles and fillings shelves are rows and rows of boxes of pasta, pre-made meals, processed foods, and more snacks and sweets than one would know what to do with. Grocery stores present shoppers with a myriad of choices. The shelves and displays are filled with a variety of different brands and options to choose from, which offers customers a tough and potentially stressful decision when shopping. However, before a customer decides upon a specific brand or item, whether that happens to be a name-brand product, competitor, or store-brand, they are faced with an even more important choice; they must first make a decision on whether they want to buy whole foods and produce, such as fruits, vegetables, whole grains, and other healthy choices, or more processed “junk” foods like sugary drinks and snacks or enriched breads and pasta. Not only must costumers decide between specific brands and deals, but they must also choose which of these types of food is best for them and their interests. Consumers must constantly weigh the different factors that are presented when comparing foods; between price, ingredients, health, availability, and overall

Any product or service that can be exchange in return for money will fall under this category. It may be a single product or a series of products that falls under a product line. This is because the more the goods sold; the demand for that particular item will rise increasing the sales eventually making it a successful product.