PART I: THE BUSINESS Mission Statement: The mission statement for Baskin Robbins is “We create 110% satisfaction by providing the finest product, service, and Variety for all people of all ages.” Description of Business/Business Model: Baskin Robbins is an Ice Cream specialty shop who offers a various selection of products such as customized cakes, beverages, and ice cream sundaes. Baskin Robbins has been in business since 1945 in which it was founded by Burton Baskin and Irvine Robbins. Baskin Robbins is committed to the quality of their products while maintaining a high level of customer service. In maintaining a high level of customer service they are able to create loyal customer, maximize profits for franchise owners, and create fun …show more content…
In a recent company survey, the majority of people said that they purchase ice cream from an ice cream parlor, rather than a grocery store. They also stated that on average they purchase ice cream about 3-5 times per month. According to the 2000 census the population there was 51,765. There was a total of 18,995 households and of those 14,112 were occupied by families. That comes out to approximately 75% of the households being occupied by families. That is a great ratio for the market we plan on targeting. Another plus in the Rio Rancho area is the business of Intel. They provide many jobs and just of recently planned to upgrade their manufacturing plant, which will create more jobs and bring more people into the target market. Consumer Profile: Our survey consisted of eighteen questions. Twelve of the questions were directed towards gaining information on what the consumer wants or likes in an ice cream business. Six of the questions were demographic questions and asked the consumer to provide a little information about them. Thirty surveys were completed and analyzed. The following is data we were able to gather. The first question we asked was the qualifying question. We asked the consumer if he/she ever goes out for ice cream. Out of the thirty surveys only two people said they do not go out for ice cream. This means that approximately 93% of the people we surveyed do go out for ice cream. For many ice cream
In what ways does Trader Joe's demonstrate the importance of each responsibility in the management process—planning, organizing, leading, and controlling?
Wal-Mart is an American multinational retail corporation and one of the leading discount department retail stores (Wikipedia). It is the highest- grossing company in the United States (Fortune 2008a), and is by far one of the most successful companies worldwide. Wal-Mart offers a place to buy the majority of our goods under one roof like electronics, furniture, clothing, pharmacy, sports, food, books etc. Wal-Mart sells good at lower price than the others and this is even shown by its slogan “save money, live better”. It drives out smaller and sometimes even the expensive stores out of business due to its lower prices. Wal-Mart provides jobs for thousands of
The target market is easily seen as young kids because of the adventurous flavours they have. However, anyone can easily be a part of their market, anyone who has a sweet tooth for ice cream.
For the last thirty years, Cracker Barrel Old Country Store, Inc. has been offering people on the highways of America an alternative to the fast food pit stop. Their restaurants serves home-style food, has quality gift shops and, most of all, a friendly and accommodating environment all go in to create a welcoming atmosphere. Making the guest comfortable is what makes them different. The waiters and waitresses let you take your time. You are seated and promptly drink orders are taken. They give the customer sufficient time to gaze over the menu. There are peg games on the table to occupy you or your young ones. If it is a game of checkers you wish, there is always a table in the corner ready to play.
While doing some research I found that a franchise agreement is a binding legal contract that is signed between a franchisor and franchisee. A franchisor is the company owning the rights to grant franchises to franchisees, while a franchisee is a person or entity who is given the right to conduct business by a franchisor or licensor. The most important definition however is that of a franchise which is an authorization granted by the government or company to an individual or group allowing them to carry out certain commercial activities.
Once Job Analysis is complete, the next step is to define the responsibilities of the candidate to meet the needs of the position. Job description is basically a list of the tasks required of the employee holding the particular position defined in the job analysis. A Complete job description will include level of responsibility and the expected outcome. Once these attributes are defined and documented, finding the ideal candidate will become easier and more precise.
Business is the most key thing in America, since it on an exceptionally fundamental level deals with the assignment of advantages all through the world. When beginning a business you have to set yourself up an arrangement. For example, who will be responsible for the cash, you require representatives, how are you going to get your business out to the world, and what are you going to give to your clients. When starting a business you have to know what your business is going to be about, in what cutoff will it help in this general populace? A business can be to a great degree unsavory in light of the way that as a proprietor you have to consider what you are going to offer, how to get more customers and what amount this business should save.
Moving onto the income statement portion of the common-size financial statements, an increase in cash and equivalents (3.20% of total assets in 1997 to 5.97% in 2001) and receivables (2.69% of total assets in 1997 to 3.22% in 2001) coupled with a decrease in inventory signify Costco’s improving efficiency over this five year period. It is important to mention two points. First, the decrease in inventory as a percentage of total assets from 30.8% in 1997 to 27.14% in 2001 signifies an increase in the turnover rate, perhaps due to
Design of Goods and Services- Costco can be seen to be in their maturity stages of their life. Therefore, it is recommended for Costco to expand its Pharmacy department by at least 50%.
Businesses usually abide by a mission statement to align goals and values establishing objectives toward creating the purpose of providing a service with the intent of promoting a quality product. My mission statement goes as follows...”Quality service and customer satisfaction are the driving force which Taste of Manila and its employees strive to achieve and will settle for
Company conducted a survey in order to determine the segmentation of people who would like to prefer fragrance and moisturizing cream in the skin care products they use.
Taco Bell's Success Did Taco Bell’s success result from a top down or bottom-up approach to change? What situations drove this change, and what leadership approach did John Martin use? What was the old (previous) leadership style and what was its limitation? • Taco Bell’s success resulted from a top down approach to change. Along with the new organizational structure came the job position of Market Manager.
Ben & Jerry 's Homemade, Inc. produces super premium ice cream, frozen yogurt, and ice cream novelties in rich and original flavors. The company sells its unique offerings in grocery stores, restaurants, and franchised ice cream shops, and it holds about one-third of the market for its products. This global company began with only a $12,000 investment to open Ben & Jerry’s Homemade ice cream scoop shop in a renovated gas station in downtown Burlington, Vermont, on May 5th, 1978. From one small shop in downtown Burlington, the company had grown to include a chain of nearly 100 franchised shops, and a line of products sold in stores across the country.
The market environment consists of both the macro environment and the micro environment. On macro environment the firm need to follow it and they can’t to control it. It consist variety of external factors that is economic, social, political, legal and technological. In the macro environment the firm should analyze national political issues, culture and climate, key macroeconomic conditions, health and indicators (such as economic growth, inflation, unemployment, etc.), social trends/attitudes, and the nature of technology's impact on its society and the business processes within the society. The microenvironment refers to the internal environment of the company such as consumer/customer, Supplier, competitors, the media (public) and in
A mission statement is a “formal summary of the aims and values of a company, organization or individual.” (Oxford) Mission statements are important in business because it can be used to determine a company's short and long-term goals. Intelligent business owners use mission statements to remind its employees why the company exists and how the company will be or continue to be successful. Dunkin Donuts’ mission and vision statement is simple. It is “to deliver high quality food and beverages quickly, affordably and conveniently in a welcoming environment.” Dunkin Donuts being a fast food chain, has been relied on by its customers to provide coffee and breakfast at a fast pace. This is how each individual Dunkin Donuts gains and keeps customers. When the staff are all on the same page, the business runs smoothly, and customers remain happy, resulting in repeat customers. Word travels fast and so does the coffee, with that in mind. Keeping customers happy and meeting their needs will keep this business striving.