Bat: Project Management and Case Study

The Internet over the past few years has seen a huge increase in online businesses and consumers. Electronic-commerce is expected to generate $36 billion in revenue during 1999, up 140% from last year alone.[1] With such a huge amount of money to be made on the Internet it is becoming very appealing for small businesses and start-up companies to try and make their niche in e-commerce. The Internet is drastically affecting the way companies and people conduct business now. E-commerce encourages growth in existing as well as new businesses because of lower overhead costs, the huge consumer base and the freedom of information flow. However the online revolution has created a large

Amazon.com operates in the Online Retail Industry. The sector is one of the fastest growing globally and is outperforming the ordinary retail marketplace. It was created after 1995 and it was only the Internet that made it possible for such an industry not only to be established but to become one of the most flourishing sectors in the business environment. What is interesting is that Amazon.com, together with eBay is the pioneer in the field. Both companies were launched in 1995 and are still extremely successful. The creation of e-mail in 1996 had a huge impact on the development of online retail by introducing a fast and easy way to communicate with customers. For this two-year period Internet usage

Amazon and Ebay are two well-known brands of online shopping sites. They have evolved and grown from small firms to the giants of e-commerce today. In this essay, a comparison would be made between the two firms.

​Competition within the internet sales industry is fierce and innovation is the way internet retailers are looking to grab the top spot. Internet retailers such as Walmart are following in the path of competitors and building fulfillment centers left and right to allow for faster delivery to customers. Many internet retailers have explored the possibilities of drone delivery, using customers to deliver products to other customers on their way home, and allowing customers to pick up products out of lockers in stores so they don’t have to wait in line; these competitive strategies internet retailers are seeking to implement illustrate how far firms are willing to go to gain the upper-hand on one another (Forbes, 2012).

While Target is grappling with the immediate issue of eliminating “show-rooming” in their stores, the more pressing issue is, evolving their business model to fully exploit e-commerce to maintain a competitive advantage (Kinicki, 2013). Analysts estimated that customers would spend $1.4 trillion online in 2015 and yet, as late as 2011 e-commerce only accounted for approximately 2% of Target’s overall sells (Kinicki, 2013). Therefore, Target’s management team must create and execute a strategy that enables Target to adjust to changing customer purchasing patterns, significantly increase internet sells, and lower operational cost (Kinicki, 2013).

The definition of E-Commerce or E-Tailing is replacing the traditional relationship of buying and selling in person or the phone with the use of the Internet, Smart Phones and networking. The more people that use the Internet regularly, the more Internet commerce increases. This causes a continual loop of improvements and innovations of which businesses must be aware. Most economists see e-commerce as a market segment that leads to intensive price competition and consumers armed with greater knowledge. E-commerce has changed business models globally, and allows customers to engage in the process of shopping either online or to a destination. Brick and mortar stores do have a conundrum do you want traffic into the store, or do you want the sale based on ease of shopping and/or convenience? (Eisingerich).

Macy’s department store, like many brick and mortar stores, is experience a decline in sales and is forced to look at ways to turn the tables. In Macy’s anticipation of the online shopping trend as wells as the trend for customer loyalty programs, Macy’s is planning (expecting trends and deciding the best plan to achieve goals) a course of action that they hope will turn the decline around. Part of Macy’s plan is to make a change in management. By hiring E-Bay’s vice president, Hale Lawton, into the role of CEO of Bloomindales, Macy’s hope is bringing Lawton’s expertise in e-commerce to the company. With Lawton’s knowledge and experience in managing (planning, organizing, and leading) e-commerce, Macy’s goal is to the move business to

J.C. Penney, a department store, lost 37 % of their peak sales back in 2006. While internet sales are booming, sales per square foot are decreasing significantly. In this perspective, many department store firms are closing more and more their physical stores. J.C Penney has eliminated 83 of their stores over the past three years. However, Mr. Marvin Ellison, the newly appointed CEO has decided to take another strategy to put the company on track. He called his strategy the science of retailing. He has implemented new ways of monitoring inventories, supply chains and others managements in order to not lose a single sale. He is centered his strategy to capture young buyers, that mostly shop online by making brick-and-mortar stores work closely with e-store. He said that he used to think that his company may need fewer stores since most of the sales were made online but he changed his mind. He said “My intuition was very much the same until I got the data, and the data told me something very different” (Wahba P., 2016). For him, both kinds of stores are depending of one another. He added that “Our four-wall profitability store by store is significantly better than most people think.” Furthermore, he sent a strong signal to investors and employees. He purchased 50,000 shares of Penney’s stock. He made the $590,000 purchase of 50,000 shares at an average

The development of the Internet and more specifically the business website has seen brand recognition by consumers escalate to never before seen heights. Because of this brand recognition, it has become important for businesses to design their websites to reflect their overall marketing strategies. This is especially important in the retail world. All retail businesses have a similar overall marketing strategy of generating sales and retaining the customer for future sales. Most of the retail giants still greatly rely on the success of their brick and mortar stores to turn a profit. However, internet sales for these brick and mortar stores have increasingly risen over the last few years to compete with the retail stores like Amazon that are strictly internet based businesses. Brick and mortar retail stores, such as Walmart, Target, Kmart, and Nordstrom, have each designed their websites to reflect the overall retail marketing strategy as well as the individual marketing strategies that have made their brick and mortar businesses successful.

This market space is unique an uncontested because no retailer tried to open up some space for Amazon.com. Sears Holdings offer similar items that Amazon offers online, they fit to form the business partnership. This is a win-win situation for both Sears Holdings and Amazon.com because both companies can offer benefits to one another while minimizing risks for both companies.

With the advent of the information technology, specifically the internet, it is said that more and more companies are existing in the online world. The changes in the business market also allows customers to change and become more dependent on online stores and online shopping than go and find something in shopping malls or retail store. One of the existing and considered as the largest and competitive online shopping in the world is Amazon. In this report, the goal is to analyse Amazon based on the case study provided. The analysis includes the discussion of Amazon’s s strategic intent, main resources and capabilities. In addition, this will also include analysis of the resources and capabilities that give

Even though the price would be lowered because of the bad weather as per the tying in price and weather policy, not everyone would still want to go away. Either it needs to be explained clearly on the website that undesirable weather will not entitle any customer to a refund or to change or cancel their booking without penalty; or the policy must be clear in whatever the company decides is fair. For example, it may state that if the weather is unpleasant can change (but not cancel) the booking to another time.

Coca Cola Enterprises (CCE) embarked on a massive makeover of their information system in 2004 converting over to the SAP software. (http://www.beveragedaily.com/Formulation/CCE-SAP-join-forces-to-improve-supply-chain) This included a major overhaul of their legacy system and working with SAP to develop an app specifically for them. When this venture began in 1999 we must remember that the Spilt of Coca Cola Enterprises becoming an operation solely based in Europe had not occurred. Thus the implementation for SAP was not only in North America, but Europe also. Throughout the paper we will discuss how this conversion went and what exactly went and what effects

The VP of marketing, Lori, selected Elliot Wood as the project manager for the Video Game Market Research Project. Elliot had previous project management and market research experience within the company, and he also was an avid video game enthusiast. He still had the Atari system he used to play in high school, and he enjoyed playing newer games with his two children. Elliot, however, was wary of doing business on the Internet and refused to make any of his own purchases online. He also did not let his grade school children use the Internet unless they were

In concert with high rivalry in the industry, the ecommerce industry has seen large brick-and-mortar retailers making moves to catch up with Amazon. Amazon came to dominate the ecommerce industry through technology, innovation, a laser focus on customer experience and efficient operations. The company had a first mover advantage, but today, as traditional retailers look at growth in the ecommerce market and see it beginning to chip away at traditional retail’s share of the overall market (Exhibit 3), these companies are making moves to further increase their own sophistication. In October, Best Buy brought in former Expedia president, Scott Durschlag, to head its ecommerce business and to “boost its online transformation.” In 2011, Wal-Mart acquired Koomix, hoping to apply “artificial intelligence to commerce.” It also hired the well-regarded Silicon Valley engineer who was instrumental in the development of eBay’s infrastructure as its Chief Technological Officer. Wal-Mart and eBay both announced this fall that they