Bat: Project Management and Case Study

5228 Words May 29th, 2008 21 Pages
Case Study II-2
The Challenges of Local System Design for Multinationals: The MaxFli Sales Force Automation System at BAT

Overview (Class Discussion Case)

Large multinational corporations are designed to leverage economic efficiencies in economy of scale and economy of scope across geographic regions. These efficiencies are challenged when local market tastes, business processes, or regulations render a one-size-fits-all solution suboptimal. In contrast, locally-tailored solutions may fail to leverage best practice, cost efficiencies, and consistent management of brands and processes. Business change initiatives often purposefully target changes in local processes, but when these changes are embedded in IT, the technology is
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Data marts extracted from the data warehouse would be used for the financial queries.

Questions for Discussion

1. What factors appear to have led to FAC’s success?

2. What could FAC have done differently?

3. What lessons can be learned from FAC?

Case Study II-5
E-Business Transformation at the Crossroads:
Sears’ Dilemma

Overview

This case addresses Sears’ e-business initiatives in the face of intense competition in the U.S. retail industry. In a fairly mature industry like retailing, Sears ' traditional rivals such as Wal-Mart, J. C. Penney, and Home Depot were infringing on the online consumer space, while new “pure play” Internet e-tailers like Amazon.com were trying to capture a significant portion of this market. Sears has responded to this competition by continually expanding its online efforts, using different mechanisms such as acquisitions and strategic alliances to build its e-business capabilities and to turn around its dwindling fortunes.

The case documents the ongoing efforts of Sears to become a successful clicks-and-mortar organization. As a part of its evolving e-business strategy, Sears acquired Lands’ End in order to gain access not only to its successful apparel business, but also to leverage its catalog and online operations and the technological infrastructure that supported it.

Broad learning
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