Bath Bombs Marketing Strategy

Decent Essays
These bath bombs are the star of the show in every store. Their packaging is super simple and sleek focusing the attention on the fun and colorful bath bombs. It is a modern and elegant design which draws your eyes. The individual packages are a sphere with a black tie, but the packages holding multiple are in a tube with sometimes a complimentary lufa. Each bomb sells for about $7.50 (a “grab and go” price point). They also sell “mini bombs” that you can purchase in a jar for about $30( a more “giftable” price point). So we try to keep our prices reasonably low so we can increase our profits with the more and more people who will buy them. Some of their marketing strategies have played a big part in their success. They decided to use a lot
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