1.0 STRATEGY AND IMPLIMENTATION 2.1 COMPETITIVE ADVANTAGE In order to develop a long-term position of advantage, Noor Arfa must be vigilant in managing its franchise system. One bad apple will impact on the entire chain. Maintaining extraordinary customer service and product experience, brand identity, and ensuring consistent standards, means operations can expand without fear of diluting the service or brand. We have very strong manpower skills such qualified designer that will help develop exclusive batik cloths with exclusive art of batik design and high quality of sewing. This means delivering products of the highest quality at all times. It is also essential that the focus be directed at actively promoting the scope of …show more content…
They have become important icons being more modern and competitive both in the country and overseas. The Ministry of Unity, Culture, Arts and Heritage through Kraftangan Malaysia has developed many strategies in promoting the batik industries in order to benefit the entrepreneurs in this field. In addition, the application of a standard can lead to an improvement in the quality of the products where high quality is always a very powerful selling proposition. Stars Tailor has upgrading the quality of the batik, it is likely to increase customer satisfaction levels as it is one of the best ways to retain existing customers. This would naturally mean that the batik produced are of world class quality. In view of this, Stars Tailor has applied the Malaysian Standards on producing of batik such as standard code qualification MS 692: 2007, Handcrafted Malaysian Batik Code .This code specifies the raw materials to be used, the definitions of terms related to batik and its weaving process, basic design layout, care methods, quality criteria, marking and labelling of Malaysian Batik. Through the implementation of this standards, the Stars Tailor can reduce costs and increase quality of our products. As a small and medium-sized enterprises (SMEs), effective use of standards can provide a means of standing up to bigger businesses and allow Stars
The advantage of Arby’s being a franchise is that it has Brand Recognition. Most if not all franchises are well-known companies with established customer bases. Owning a franchise instead of starting up a new business saves you the time and effort of building a reputation and attracting customers. Franchises also receive support from corporate headquarters in a number of areas including marketing, training and even financing. Corporate headquarters of large franchises are ready with advice and expertise for making the business the best it can be. Many companies help
To ride on the coattails of a larger chains advertising wings and not have the ability to compete with them only makes the Peaceful Rest look weaker and less appealing. Consumers depend on the strength and dependability of a chain to meet their needs. (Kayaman & Arasli, 2007). The decisions that Tristan is left with is choosing a franchise company.
The franchiser can attain rapid growth for the chain by sign- ing up many franchisees in many different locations.
Nevertheless, the majority of customers are very satisfied with the amount of serving along with the quality of their meal as well as the price paid. The strategy of being a low priced high value added has seen problems due to lack of customers which is affecting the bottom line drastically. This inevitable circumstance has put a hold on operations and started an investigation upon various neighboring competitors and their own strategies.
With a company that has been around over a century the strategies it uses change an develop with the society. Since they had begun they have rapidly grown, within the first 30 years of their business
The first choice of business is the franchise. In a franchise, legal binding agreement is entered into between two firms, the franchisor (the product or service owner) and the franchisee (the firm to market the product or service in a particular location). The franchisee pays a certain sum of money for the right to market this product” (Rubin, 1978, p.224). The franchising is more prevalent in the restaurant industry (Hoffman & Preble, 2003). The two distinct features of this business type include; first, in order to notable service components should
C Batik sells many traditional items such as handbags, snow globes, accessories, ornaments, snow globes, bookmarks, hand-held fans, baskets, batik, shoes, plush toys, keychains, ceramic plates, bells and many more. They sold handbags that are made with unique patterns of various colors. Handmade traditional clothes are woven beautifully with intricate designs and mainly trims of
The restaurant commits itself to franchisees and stakeholders in helping to achieve superior financial results and sustainable performance and development opportunities. Thus, the corporate mission and its core values are instrumental to the company’s success.
For this Business Strategy Report, I have selected a restaurant chain named Nando’s. It was established in 1987 by two friends, Fernando Duarte and Robert Brozin (Nando’s.com, 2017). Although being a South African brand it has Portuguese influence and the restaurant chain depicts these designs. Nando’s specialty is flame-grilled chicken spiced with their unique selection of marinade sauces and spices ranging from mild to extra hot and for those individuals not into the hot stuff, there’s a lemon and herb option. It also has other selected food options to choose from in their attractive menu. Its niche market is working middle class male and female customers who enjoy spicy food and casual dining. It also caters for kids and families.
As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique.
In order to achieve these strategies company undertakes a 5 P’s integrated approach to people, products, place, price and promotion. Company relies on its ability to continue to innovate and reinvesting in the restaurants to develop them according to system plans for world-wide growth, being consistent in providing excellent customer service and clean and friendly environment which enriches customers experience and create an overall difference that balances profitability with value.
While everyone should be responsible for investigating Aramark’s operational issues within foodservice industry, each member has to provide their knowledge and experience through literature, including Harvard Business Review and Cornell Hospitality Quarterly, Sloan Management Review, and Academy of Management Perspectives.
Franchisors are increasingly having to be more and more selective in the adoption of franchisees with factors such as economic climate and the potential difficulty with growth playing key factors in the decision making process. It is not simply an ability to grow which creates a successful Franchise and nor is it the desire of any franchisor to adopt every potential franchisee. Franchisors are becoming more and more scrutinising as the global economy declines. There is a general understanding within any franchised
Thus it can be concluded that in order for design to progress, embracing global trends is an inevitable outcome in order for design to better satisfy changing times and consumer needs. However it must be stressed that we should also do our best to preserve regional crafts as it forms the basis of design. With the continuous advancement of technology, the world has evolved to become a global marketplace. The world has and always will be adapting products from a variety of seemingly exotic far away lands. Bridging the difference between the old views and the current modern view one method is that we can seamlessly integrate into a global system through communication, technology and philosophy. In order to retain much of our culture that seems to be lost in our fast paced society, one has to presenting a firm and strong foundation in our cultural and historical design knowledge, studying population trends, making use of production and decor trends and their relation to the global market. (Kermi,
They have operated in many different countries, opened more shops, more teams, more brands, and they are still doing that (The Australian, 2015)