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Batik

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1.0 STRATEGY AND IMPLIMENTATION 2.1 COMPETITIVE ADVANTAGE In order to develop a long-term position of advantage, Noor Arfa must be vigilant in managing its franchise system. One bad apple will impact on the entire chain. Maintaining extraordinary customer service and product experience, brand identity, and ensuring consistent standards, means operations can expand without fear of diluting the service or brand. We have very strong manpower skills such qualified designer that will help develop exclusive batik cloths with exclusive art of batik design and high quality of sewing. This means delivering products of the highest quality at all times. It is also essential that the focus be directed at actively promoting the scope of …show more content…

They have become important icons being more modern and competitive both in the country and overseas. The Ministry of Unity, Culture, Arts and Heritage through Kraftangan Malaysia has developed many strategies in promoting the batik industries in order to benefit the entrepreneurs in this field. In addition, the application of a standard can lead to an improvement in the quality of the products where high quality is always a very powerful selling proposition. Stars Tailor has upgrading the quality of the batik, it is likely to increase customer satisfaction levels as it is one of the best ways to retain existing customers. This would naturally mean that the batik produced are of world class quality. In view of this, Stars Tailor has applied the Malaysian Standards on producing of batik such as standard code qualification MS 692: 2007, Handcrafted Malaysian Batik Code .This code specifies the raw materials to be used, the definitions of terms related to batik and its weaving process, basic design layout, care methods, quality criteria, marking and labelling of Malaysian Batik. Through the implementation of this standards, the Stars Tailor can reduce costs and increase quality of our products. As a small and medium-sized enterprises (SMEs), effective use of standards can provide a means of standing up to bigger businesses and allow Stars

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