Baucilos Swot Analysis

The George Lopez show is truly one of a kind. Only two sitcoms in the history of television have been completely cast by Hispanic Americans, “The George Lopez Show” and “Greetings From Tuscan.” The two shows combined account for 44% of all Latino characters in prime-time television, an enormous number considering the amount of shows that air every week. Only 4% of Hispanics make up the cast of prime-time television shows, a miniscule amount considering that

Immigration from Latin America and the growth of the nation 's Latino population are two of the most important and controversial developments in the recent history of the United States. Latinos are destined to continue to have an enormous impact

When it comes to identifying the Latino’s population by a type of skin color most would consider themselves as Caucasian while a few identify themselves as Black. Many others associate themselves with indigenous race while others are increasingly identifying themselves as “other”. Their origins range from Mexico, Puerto Rico, Cuba and Guatemala. Notable differences among the Latino groups center on the aspects of language refinement, educational status, cultural values and attitudes toward mental health treatment (Brice, 2001).

The term Hispanic refers to people who are capable of speaking and comprehending the Spanish language, and whose ancestry identifies with the Hispanic culture. The three main Hispanic groups in the United States are Cubans, Mexicans, and Puerto Ricans. Puerto Ricans are people who identify themselves as Hispanics of Puerto Rican origin, meaning they were either born in Puerto Rico, or have family ancestry that traces back to Puerto Rico. According to Lopez & Patten (2015), in 2013, Puerto Ricans were the second-largest Hispanic origin population living in the United States, accounting for 9.5%. This population continues to grow. In fact, between 1980 and 2013, the Puerto Rican population in the United States had increased by 56% (Lopez & Patten, 2015). Puerto Rican culture is unique, and quite complex. To gain knowledge and a better understanding of the Puerto Rican culture, I attended the Puerto Rican Festival held in Milwaukee, and conducted an interview with Melinda Nieves, a Puerto Rican woman living in Appleton. Through these experiences, I found that Puerto Rican culture is centered around language, family, and religion, as well as music and delicious food.

Society has focus on stereotyping every group based on myths, Ramirez explains how stereotyping can lead to a reality “A primary function of stereotypes, says Richard Dyers, is “to make fast, firm and separate what is in reality fluid” (Ramirez p.16), people tend to just judge the book by its cover before they even read the tile of it. Latinos are being portrayed as the bad, ugly, and the ones who can’t speak the language on the U.S films as Ramirez proves “Yes, there indeed were and are Mexican badits, lazy African Americans and Italian American gangsters. But banditry, laziness and criminality are not culture specific, nor do those qualities represent the group’s complete experience” (Ramirez p.16). It gives a better understanding of the different stereotypes of just not Latinos but other races too. In the film “The Bronze Screen” it elaborates about Latino until this day, they use them as the bad ones

Hispanics have long been seen as a growing and profitable market by many. However, as the article mentions, only recently have many large brand names begun to view them as a valuable base of customers. The article states that dating to the 1980s, Hispanic consumers became a target for advertisers but only recently have they become a serious target for all serious marketers, especially the big name brands that are looking to boost sales in these tough times.

The Latino and Hispanic population continues to increase at a lower rate every year in the U.S., they account for a large portion of the population. However, it hasn’t change the portrayal of Latinos in the media. Often, the Latino community is shown in a negative light that doesn’t represent the reality of this community. The main goal of this paper is to show and understand how the media portray Latinos and ways to solve the problem.

What is the image of the male Latino American in the media today in television, in the movies, and in other media? Is the male Latino represented fairly in American media? And if he is often presented as a stereotype, why is he portrayed in stereotypical situations? The answers to those questions come from a number of sources that will be presented in this paper.

In the book Latinos INC, Arlene Davila discusses and explores many of the dimensions and elements of Hispanic Marketing. In the beginning of the book she states that the Hispanic market is a multi-billion dollar industry. This market has grown tremendously and it is most prominent in densely populated Latino cities, such as Miami and Los Angeles. In these cities the main percentage of these Latino Americans tend to be Cuban. Davila explains and argues many points about Hispanic Marketing that bring great insight into this billion dollar industry.

As someone who identifies with both culture varieties in Louisianan and Hispanic Texan forms, one can see the various types of differences, including music, food, recreation, and life as a seventeen-year-old. As a senior in high school, my parents still give my commutes to and from school. This can be shown by the quote, “In short, the society in which you grow up, and your particular location in that society, lie at the center of what you do and how you think” (James M. Henslin, 2014, pg. 3.) A noticeable confliction shows when my dad drives me to school, he plays the radio, which predominantly plays country music. However, when my mom picks me up from school, she uses Pandora, which gives her more independence on choosing the genre she wants. The songs she often wants to hear is Mariachi, a Spanish-speaking music genre which mixes pop culture in Mexico, folk tales, and current issues. When I either practice my driving or hang out with friends, music genre tends to lean towards what is popular amongst my age group and location, which is pop and country. When I am around my family and relatives, music tends to be in Spanish, such as Mariachi and Spanish Pop. A Mexican-American culture had been forming over generations in my family tree, as my grandparents are from Mexico and my parents are from South Texas. When I visit my grandparents and other relatives, who mainly live at the tip of Southern Texas, cultural changes start to become more apparent as radio stations change

All the subjects interviewed agreed that most of the stories they read about Latinos in the media deal with immigration. Subject one believes this is a problem and that the only way that the media can be taken seriously by the Latino community, is if they stop the constant stereotype of Latinos as illegal immigrants, which is only spotted in markets like Miami or Los Angeles. Subject five stated that the bad aspects about the Latino

Nicky Jam US Latino fans are more likely to use social media platforms such as Facebook (89%, 128 index), YouTube (78%, 135 index), Instagram (65%, 154 index), Snapchat (53%, 166 index), and Twitter (52%, 134 index) compared to the average Latino

In regards to a customer profile those aged between 26-35 years old with children, an income between $22,500 to $75,000 would attend under 5 or 2 games per year. They would not necessarily be a baseball fan but are looking for family entertainment. This gives an understanding to motives behind why this market is attending and how to create a market strategy to their ideals.

MTV responded to the demands of their market which has helped them advance and be in the position they are in today. Today, MTV posts networks in over 30 languages in over 130 countries which points out its successfulness in catering for their audience. MTV has succeeded in becoming an undeniable influence, not only in their music but in popular culture as well. (MTV, 2013).

Clark et al employed the BSE as developed by Darrick Jolliffe and David Farrington (2006b) as well as the STOMP test as developed by Rentfrow et al (2003). The current study will utilize the same assessments while holding for sample size in order to determine a stronger correlation that was observed by Clark et al (2013). As there are a wide variety of applications and websites that allow users to develop their own music libraries, a similar approach as that taken by Chamorro-Premuzic et al (2010). As a fast-growing application, Spotify serves as an excellent source from which to sample. According to an article written by Yinka Adegoke, deputy editor of Billboard Magazine, Spodify has over 10 million users across the globe who have a paid subscription. Of those, 6 million are from the United States (Adegoke 2014). In order to obtain a more accurate sample, this study will draw the random sample from these users specifically, as those with a paid subscription have better control over the music in their library and have full access to all available music. As such, these users preferences will be better reflected by the music in their library. According to a qualtrics.com article by Scott Smith, Ph.D, (Smith 2013) a sample of 385 should ensure that results have a 95% confidence level with a standard deviation of .5 and a +/-5% margin of error. The study will seek to gather 400-600 total participants. The ideal sample for this study would be a representation of the