Bazaar Customer Segmentation

The company’s product mix is simple. They offer a wide variety of junior, plus, men’s, boy’s and infant apparel and low prices. The company also offers accessories, shoes, handbags, and home décor to differentiate itself in the market.

This style focuses on free and flowy fabrics that reiterate Free People’s brand image. These types of clothes give off a whimsical feel that also emphasizes their feminine clothing.

Since its beginning, the brand been characterised by its gender defying designs, mixing masculinity and femininity in a very contemporary way and creating the idea of a shared closet. “It’s not gender for me, it’s just clothing,” Jonathan Anderson said. “I feel that in a modern culture, if it’s about gender then it’s a very dated concept.” This had been particularly notable in his menswear collections due to society’s more typically conservative attitudes towards the way men dress. J.W. Anderson has been known to send male models wearing mini skorts, crop tops, leather dresses and ruffled knee-high boots down the runways. This uncompromising approach of avant-garde minimal androgyny is a solid USP and provides a niche within the ready-to-wear market. According to Anderson in an interview with The Business of Fashion; “I think the brand will always be about androgyny,” he continues. “I love the relationship between men and women — that coupling. Men with men, women with women, women and men, that kind of mixture of sex and sharing of garments — I think it’s normal. It’s about wearing clothes that tell a story and an emotion; it’s not so much about gender.”

J.Crew as an iconic brand targeting young working professional by focusing on preppy and classy look failed in identifying brand focus. Also, their business model is performing poorly in the fast-fashion industry compare to traditional competitors, with its high prices, diverging quality, and undesirable brand image. Hence, the brand perception by customers has changed and many of them prefer to purchase the discounted products rather than full-priced items.

For decades, J. Crew has been a staple of middle-class America’s wardrobe. The company targets upper-middle class customers, selling Ralph Lauren-like designs at a lower price point. However, in recent years, the company, in addition to numerous other middle-tier American retailers, has struggled to find it’s niche in an industry often focused on the extremes. J. Crew’s executive and marketing teams have implemented new strategies to regain market share.

The company does not have a clearly defined mission statement though it is clear that there are certain key values that they uphold. On their website they state that it is a “top priority to run our business with a sensitivity to the world around us”. It is clear that they keep this idea in mind as an important consideration in all of their strategies. The company also values classic fashion stating, “We side with style over fashion, think timelessness is overrated.” They have a reputation for producing classic pieces with a twist. They create classically tailored silhouettes and style them in new and exciting ways. This is the reason customers are loyal to the brand.

Women in the United States and Saudi Arabia are all trying to maintain society’s dress code as woman, but there are differences in how conservative they are, their laws in their countries, and what society already expects from them as

Over the past 120 years, women’s lives in the Middle East (and everywhere else for that matter) have greatly changed. This is partially from many Middle Eastern countries being controlled by European countries and being forced to change and also due to increasing opportunities for women. Particularly from turn of the 20th century to now, women’s roles in Middle Eastern society have really changed. Along with that, many things have changed about the hijab in the past 120 years, particularly women’s’ relationship with the hijab, their reasons for wearing one and how society sees women who wear a hijab.

Khan, D., Friedlander, R., Ogunnaike, N. and Staff, H. B. (2014) What the media consistently gets wrong about Muslim women and the Hijab.

Muslimah Savors Pico de Gallo Quiche provides a metaphor for a Woman we love or scorn owing to her Hijab. Comparable to the salad, she is colorful and fresh, but her appearance she lulls the unsuspecting. Similarly, if taken together and in the right proportions, she is enlivening. Hijabis, women who wear hijab, invite assumptions of an oppressed Woman in need of salvation. Regrettably, these prejudices and misconceptions come from admirers and detractors. In my opinion, a remedy for understanding should include a prescription. One which deconstructs the allure of a Woman who is as variable and unpredictable as there are recipes for Pico de Gallo.

As one of the very much-perceived worldwide creator brands, Ralph Lauren is contending with other fashioner organizations; Ralph Lauren has been shocking its buyers with fantastic fabric, furniture's, fragrances and apparel styles.

Today's shopping options are nearly limitless. There is always a new website or storefront pushing premium priced goods of questionable quality. A consignment shop on the other hand, carries only items whose quality is carefully checked. A well curated shop does not offer worn or poorly made goods. An indulgence at such a place guarantees fine fashion at an affordable

As a clothing store which is focusing on local designed and European designed clothes, our products are going to be high-end, fashionable, green and unique.

According to Gucci Official Site United States (2016), Gucci is a progressive, innovative, and influential brand aimed at reinventing fashion in the 21st century. Their products are romantic, contemporary, and eccentric that portray the finest Italian dexterity. Gucci’s products are known for their premium looks along with their best quality. Hoang (2016) mentioned that, Gucci reflects its premium brand value by maintaining a ‘perfect balance’ between the brand’s status as a leading fashion company and its Italian heritage. Gucci’s values and brand identity can be described in three phrases: Italian craftsmanship, creativity, and quality. According to Wendlandt (2016), the brand has been

The main strength of the company is that Fashionable manufactures high quality of garments at very competitive price.