Bbq Fun Case Study Essay

765 Words4 Pages
Title Page It is all about analysis figures of market trends and developments in order to determine their influence on the business. The statistical analysis will take you to valuable analysis of comparative market information. It will show us the overview of sampling methods, quantitve research methods etc. Besides this it will tell you that how to understand the market trends and how to find them. Executive Summary BBQ fun is leading to that products which are we use in outdoor lifestyle .It is catering to growing need for furnishing new and renovated dwelling in the Brisbane area. It produces the different verities of BBQs, outdoor furniture and BBQ accessories will position BBQ fun as best in class for outdoor lifestyle…show more content…
| Threats.Competition from local independents that can reduce price as owner operators lower than our staff-run stores..competition from national chains moving into the Brisbane market.A slump in the economy reducing customer’s disposable income spent on outdoor lifstyles. | Finding and discussion In the initial phases of the markrting plan development,several focus groups were held to get insight into a different types of patrons of outdoor lifestyle stores. These type of groups provided useful insight into the decisions and decision-making processes,of custmors . An additional source of market research that is dynamic is a feedback mechanism based on a suggestion card system in store. Last thing of market research is reasonable appreciation. For two reasons the management of BBQ will come on the stores. The first one is competitve analysis. The second one is that local business owners are often part of an informal fraternal organisation where the support each other’s business. Brisbane city (BC) vs Sunshine city (SC) Customer number | BC:HouseholdIncome $ | BC:OutdoorHome warespend $ | CustomerNumber |

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